Answer
Dec 18, 2023 - 03:25 PM
Answerbase knows the most commonly asked questions related to products and can auto-generate those categories of questions for each of your products to make sure that you've effectively addressed each of them in a separate Q&A pair. This ensures that when your customers ask those questions, we can auto-suggest an effective answer that satisfies that specific need. Answerbase has extensive data around what types of questions are most commonly asked and also which ones convert to a sale, and focus out usage of AI to help ensure we fulfill those questions on your product pages in the most efficient way possible.
Our platform also auto-optimizes those Q&A pairs so that they are worded consistently with how people search for that information on search engines, which ensures that your Q&A content will not only provide a lift for converting customers on your page but will also help enhance the SEO of your product pages to lift the position of your product pages on Google and drive more customers to your store. As Google communicated in their Google Helpful Content Update on how content creators should go about creating content:
"People-first content creators focus first on creating satisfying content, while also utilizing SEO best practices to bring searchers additional value."
Answerbase is focused on ensuring that your site has all of the helpful content that customers are looking for pre-sales, so your site can quickly provide the answer and convert the sale. This gives your customers the "satisfying experience" they're looking for, and then as Google asks content creators to do in the quote above....we then optimize that helpful content to bring searchers additional value. The focus is always satisfying the customer with Helpful Content. First on your site, then through search.
The short-term value is higher conversions and then the long-term value is the added benefit is that Google Search's helpful content system generates a signal used by their automated ranking systems to better ensure people see original, helpful content created for people in search results and also get that satisfying experience.....so providng that content also provides an SEO lift for your page and site.
Our platform also auto-optimizes those Q&A pairs so that they are worded consistently with how people search for that information on search engines, which ensures that your Q&A content will not only provide a lift for converting customers on your page but will also help enhance the SEO of your product pages to lift the position of your product pages on Google and drive more customers to your store. As Google communicated in their Google Helpful Content Update on how content creators should go about creating content:
"People-first content creators focus first on creating satisfying content, while also utilizing SEO best practices to bring searchers additional value."
Answerbase is focused on ensuring that your site has all of the helpful content that customers are looking for pre-sales, so your site can quickly provide the answer and convert the sale. This gives your customers the "satisfying experience" they're looking for, and then as Google asks content creators to do in the quote above....we then optimize that helpful content to bring searchers additional value. The focus is always satisfying the customer with Helpful Content. First on your site, then through search.
The short-term value is higher conversions and then the long-term value is the added benefit is that Google Search's helpful content system generates a signal used by their automated ranking systems to better ensure people see original, helpful content created for people in search results and also get that satisfying experience.....so providng that content also provides an SEO lift for your page and site.
