Sep 15, 2021 - 08:34 AM
What you can do is utilize your time and expertise around your products and then use that to generate content that your customers are actually looking for. At Answerbase, we help you do this through feeding you the questions that customers are asking about your products and simply give you an easy tool to answer all of those questions.....publishing that content to your site and getting you to rank effectively when people are asking those product questions through Google.
How do you know what product information people are looking for?
Answerbase can sync with your Shopify collections and products and then will read through your competitor sites to see what questions customers are asking about the products that you're selling. We then feed you a list of content creation recommendations based on what customers are asking....see here:
Through this capability, you know what questions that real customers are asking about your products and you can use your own product expertise to make sure you're answering those questions more effectively than your competition. Answerbase will feed you a long list of questions that you can just apply your expertise to, answer them well, and publish them in a way that Google will gobble up and spit out in their results (SERPS).
How does this drive free traffic to my Shopify site?
Google is interested in providing the best answers to the questions asked into their search box, so if you're providing the best possible answer....you can rank and get those clicks coming to your content and drive them to buy from your store. Many of the questions that are asked about products are considered "long tail searches". The good thing about these searches is that they are being asked by people who have high-intent of purchasing a product...but are also many times not as competitive as other search terms to rank for. As a result, you can answer a bunch of product questions and start to your content in Google results like this:
We've seen through Answerbase customers that the average lifetime value of customers purchasing a product through the product Q&A content is up to 2x higher than normal Google searches. So, simply by communicating your valuable product expertise by answering product questions can get you ranking for those searches and driving traffic and conversions on your Shopify site.
Are there ways to speed up getting new free traffic to my Shopify store?
Other than feeding you questions asked about your products that competitors have on their sites, you can also have Answerbase's product questions and answers widget on your own product page. This allows your current visitors to ask their own questions and build that valuable content even faster.
You can also import a bulk of questions if you've been answering customer support questions via support tickets and thorugh other channels like chat. All of these Q&A combinations is valuable content that if published the right way....can drive new free traffic to your store without spending on additional resources. Answerbase provides you with an "Import Content" feature that helps make this easy. We've had customers dedicate their time to posting up to 1K seed Q&A threads to start, and we've seen that turn into over 300K organic search visitors over the first year after being published. The performance is going ot come down to the quality of your content, but if you invest the time/bandwidth that you do have to get that quality content together....we can help make sure it's distributed in a way that drives free traffic to your site.