Answer
May 14, 2024 - 08:24 AM
Answerbase gives companies an efficient way of effectively identifying and publishing helpful content throughout their site, in a way that provides SEO lift and also is relevant to how visitors want to engage your brand and get the "satisfying experience" that both the visitor and Google is looking for.
What Google chooses to identify as a featured snippet is up to Google, and the best way to position yourself for that is to be writing great content that satisfies the actual needs of your customers. Answerbase does provide you with a tool to get more of that content which may be considered for those results and have that published on your site.
The typical featured snippet is 40-60 words, and similarly the "People Also Asked" Q&A pairs that Google displays shows shorter form answers.....so the idea that you need to have a very long blog post to quality for these results is simply false. You'll have the best chance of performing in these results if you're dumping your original expertise onto your website with a length appropriate to the search query or question. Then, Google is focused on fulfilling the search intent and surface the content that demonstrates E-E-A-T which is an acronym created by Google which stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
Since featured snippets are on average 40-60 words, the nature of Q&A managed through Answerbase lends to be able to create a lot of this content in order to be considered. Not every query requires an 800 word blog post, and many times the searcher doesn't want to read that long of an answer....they want a concise and easy to understand answer and then they can choose to do a deeper dive if they want. Google communicates clearly in their Search Raters Guidelines that even very short answers can and should achieve the "Highest Quality" content score. They instruct their raters saying this:
"There is no length requirement for Highly Meets results. Sometimes what makes a result satisfying is that it is short and easy to understand. Other results may be very satisfying because of the depth and richness of content.” - Section 13.3 Highly Meets (HM) - Search Raters Guidelines
For customers who are doing a good job at that, they have seen improved results in both traffic and featured positions, see this chart of results for a B2B services business who invested time into pouring their expertise into their site utilizing Answerbase's Q&A tools.
So, Answerbase will do it's job as far as ensuring that you can pour your expertise into your site and distributing that knowledge throughout your property and if you're pouring your expertise into the answers that has shown to give consistent results that our customers are looking for in increased impressions, positions, CTR, and clicks.
What Google chooses to identify as a featured snippet is up to Google, and the best way to position yourself for that is to be writing great content that satisfies the actual needs of your customers. Answerbase does provide you with a tool to get more of that content which may be considered for those results and have that published on your site.
The typical featured snippet is 40-60 words, and similarly the "People Also Asked" Q&A pairs that Google displays shows shorter form answers.....so the idea that you need to have a very long blog post to quality for these results is simply false. You'll have the best chance of performing in these results if you're dumping your original expertise onto your website with a length appropriate to the search query or question. Then, Google is focused on fulfilling the search intent and surface the content that demonstrates E-E-A-T which is an acronym created by Google which stands for Experience, Expertise, Authoritativeness, and Trustworthiness.
Since featured snippets are on average 40-60 words, the nature of Q&A managed through Answerbase lends to be able to create a lot of this content in order to be considered. Not every query requires an 800 word blog post, and many times the searcher doesn't want to read that long of an answer....they want a concise and easy to understand answer and then they can choose to do a deeper dive if they want. Google communicates clearly in their Search Raters Guidelines that even very short answers can and should achieve the "Highest Quality" content score. They instruct their raters saying this:
"There is no length requirement for Highly Meets results. Sometimes what makes a result satisfying is that it is short and easy to understand. Other results may be very satisfying because of the depth and richness of content.” - Section 13.3 Highly Meets (HM) - Search Raters Guidelines
For customers who are doing a good job at that, they have seen improved results in both traffic and featured positions, see this chart of results for a B2B services business who invested time into pouring their expertise into their site utilizing Answerbase's Q&A tools.
So, Answerbase will do it's job as far as ensuring that you can pour your expertise into your site and distributing that knowledge throughout your property and if you're pouring your expertise into the answers that has shown to give consistent results that our customers are looking for in increased impressions, positions, CTR, and clicks.
