Answer
Nov 01, 2024 - 12:28 PM
Interestingly....if you're creating content "for SEO" then you're probably not creating content that will impact your SEO and be considered valuable practices overtime. Content that is good for your SEO is content that is good for your visitors, if your visitors would not find the content useful and actually help them....then it's great to publish and if you publish it and distribute it appropriately, it should be good for your SEO.
Google's Danny Sullivan talked about this in the interview video below, where he addresses what kind of content their core ranking systems are always steering towards. You shouldn't be just trying to create content to "serve Google" or any other search engine, you should be creating content to serve people....and that is what Google has steered towards through the Helpful Content Update, the Helpful Content System...which is not incorported in their core ranking systems...and will forever be optimizing their ranking towards in the future.
Obviously.....this leaves the SEO professionals out there wondering if SEO is even relevant or good anymore...and it is...but SEO best practices should be applied to "people first content". In Google's guide of how to create quality content, after they explain what that is...they then address how SEO fits into the picture as shown here:
Bottom line....is you service real people's informational needs....and then apply SEO to that content and make sure that the content is published in a way that communicates to the desired audience best (using keywords that the customers use and can relate to best) and distribute it around your site in all of the places that it's actually helpful for a visitor to see it. Service your customer's informational needs exactly where they're at within your experience....figure out which of those informational needs have a regular search demand (whether on your site, in Google, or elsewhere)...and apply SEO best practices to that content to lift both the informational search exposure but most importantly the shorter tail searches where customers are looking for a very specific product or service that you provide.
Answerbase just makes this all much easier, we're looking forward to servicing you through servicing your visitors on your site....and as a result....creating SEO value which is a biproduct of servicing your customers.
Google's Danny Sullivan talked about this in the interview video below, where he addresses what kind of content their core ranking systems are always steering towards. You shouldn't be just trying to create content to "serve Google" or any other search engine, you should be creating content to serve people....and that is what Google has steered towards through the Helpful Content Update, the Helpful Content System...which is not incorported in their core ranking systems...and will forever be optimizing their ranking towards in the future.
Obviously.....this leaves the SEO professionals out there wondering if SEO is even relevant or good anymore...and it is...but SEO best practices should be applied to "people first content". In Google's guide of how to create quality content, after they explain what that is...they then address how SEO fits into the picture as shown here:
Bottom line....is you service real people's informational needs....and then apply SEO to that content and make sure that the content is published in a way that communicates to the desired audience best (using keywords that the customers use and can relate to best) and distribute it around your site in all of the places that it's actually helpful for a visitor to see it. Service your customer's informational needs exactly where they're at within your experience....figure out which of those informational needs have a regular search demand (whether on your site, in Google, or elsewhere)...and apply SEO best practices to that content to lift both the informational search exposure but most importantly the shorter tail searches where customers are looking for a very specific product or service that you provide.
Answerbase just makes this all much easier, we're looking forward to servicing you through servicing your visitors on your site....and as a result....creating SEO value which is a biproduct of servicing your customers.
