Answer
Dec 05, 2024 - 01:47 PM
We have customers who have a product page for every single product variant. For example, if you're selling mouse pads with a certain design, there may be the same design that has different sizes, fabrics, thicknesses, etc. Some ecommerce merchants have chosen to have a different page for each variant, but you'll want to potentially reconsider that after Google's latest changes to ecommerce search results.
Google has started to show product results in a very different way....through the "Popular Products" tables as you see here:
What drives that is product schema....but not only product page schema, also product variant schema (Product Group Schema). Now....how Google reports your visibility for those "Popular Products" tables is through the "Merchant Listings" report in Google Search Console as you see here in the nav:
And when you click into that...you'll see how many valid merchant listings you have eligible for those results....as seen here:
Now....you may look at that chart and see all green and feel pretty good about your status. But what if you only have a TINY percentage of results you could be showing for in these "merchant listings" and with a simple change you could increase that by many multiples. Well....that's possible...see this example where this customer had 1900 valid listings.....but once they adjusted their schema they saw that shoot up from 1900 to over 121K valid "merchant listings"...see chart here:
That's over 63X more valid "merchant listings" than they had before the change!!!! So, you may feel good about your product pages....but you need to make sure that your approach to how you've published your product pages is relevant for ecommerce search visibility is relevant for today's ecommerce SEO lanscape vs what used to work. We encourage you to Schedule a Call with our team and we'll be happy to advise you on what our customers have seen have worked the best in the current landscape.
Hope everybody is well and let us know if there is anything else we can do for you moving forward.
Google has started to show product results in a very different way....through the "Popular Products" tables as you see here:
What drives that is product schema....but not only product page schema, also product variant schema (Product Group Schema). Now....how Google reports your visibility for those "Popular Products" tables is through the "Merchant Listings" report in Google Search Console as you see here in the nav:
And when you click into that...you'll see how many valid merchant listings you have eligible for those results....as seen here:
Now....you may look at that chart and see all green and feel pretty good about your status. But what if you only have a TINY percentage of results you could be showing for in these "merchant listings" and with a simple change you could increase that by many multiples. Well....that's possible...see this example where this customer had 1900 valid listings.....but once they adjusted their schema they saw that shoot up from 1900 to over 121K valid "merchant listings"...see chart here:
That's over 63X more valid "merchant listings" than they had before the change!!!! So, you may feel good about your product pages....but you need to make sure that your approach to how you've published your product pages is relevant for ecommerce search visibility is relevant for today's ecommerce SEO lanscape vs what used to work. We encourage you to Schedule a Call with our team and we'll be happy to advise you on what our customers have seen have worked the best in the current landscape.
Hope everybody is well and let us know if there is anything else we can do for you moving forward.
