Answer
Dec 20, 2024 - 01:34 PM
In December, Google had another core update and Q&A saw an impact....mostly in impressions during this update. You can see a clear rise in the charts....see this chart covering Q&A powered through Answerbase which we've seen across many of our customer's Q&A knowledge bases:
Now...this is a bit different than Google's August Core update....where you can see the clear lift that happened in both impressions AND clicks during that update....see here:
So.....we'll have to see what happens over the next few months to see if the notable increase in impressions turns into another notable increase in clicks....but the biggest impact of the December core update that we saw was in impressions.
Google continues to steer towards "people first" content that is actually helpful and actually provides expertise, so Answerbase ensures that your site is effectively identifying and publishing that content which lifts both the informational searches as well as the searches for products. If you'd like to talk more about what Answerbase can do for you, please schedule a demo and we'll make sure you're taken care of.
Now...this is a bit different than Google's August Core update....where you can see the clear lift that happened in both impressions AND clicks during that update....see here:
So.....we'll have to see what happens over the next few months to see if the notable increase in impressions turns into another notable increase in clicks....but the biggest impact of the December core update that we saw was in impressions.
Google continues to steer towards "people first" content that is actually helpful and actually provides expertise, so Answerbase ensures that your site is effectively identifying and publishing that content which lifts both the informational searches as well as the searches for products. If you'd like to talk more about what Answerbase can do for you, please schedule a demo and we'll make sure you're taken care of.
