Answer
Dec 31, 2024 - 12:01 PM
Both AI and traditional search engines like Google are looking to source the best and most reliable information for their users, so as long as you're providing great answers to your cusotmer's questions.....that is what Perplexity, Google, and any other method of finding information is going to be looking towards and referencing within their results.
See this example of a question asked in Perplexity and how Q&A powered through Answerbase is 2 of the top 3 references to produce the answer.
AI can only feed on what information is already out there....and needs to sift through all of the available information, identify the quality, and surface that to service the searchers. The key to having your content provide value and exposure to your brand and products is to fulfill the customer demand for information as best you can with your available team, in a way that clearly demonstrates their experience and expertise on the topic....and Perplexity, Google, and any other channel that customers are using to get information will need to feed on that expertise and reference you within their results.
See this example of a question asked in Perplexity and how Q&A powered through Answerbase is 2 of the top 3 references to produce the answer.
AI can only feed on what information is already out there....and needs to sift through all of the available information, identify the quality, and surface that to service the searchers. The key to having your content provide value and exposure to your brand and products is to fulfill the customer demand for information as best you can with your available team, in a way that clearly demonstrates their experience and expertise on the topic....and Perplexity, Google, and any other channel that customers are using to get information will need to feed on that expertise and reference you within their results.
