Answer
May 26, 2025 - 08:44 AM
Google's AI Mode has shaken things up, showing the future of search and how it's going to impact SEO strategy moving forward. See this search for "" and how it displays:
See how the AI Mode result is giving some options to satisfy a very specific search....and see the table of products that it represents as options. It looks like those products it presents are...from a usability standpoint....consistent with Google's "Merchant Listings" (Popular Products tables) as you can see when you click on it...the engagement is showing consistent with what happens with popular products tables.
But....you can see that it's not showing the exact same product selection that you get in the Popular Products tables. If you click over to "All" that shows traditional search visibility....it shows a different selection of products as shown here:
It's also a different selection than what is shown in the "Shopping" tab....which you can see here:
You can see that its a different selection of products that show on those tables vs the one that "AI Mode" shows. This will continue to evolve, and we'll look to keep you updated on where things go in the future.
You can see how some other AI is displaying these kinds of results, see how ChatGPT is showing ecommerce products within results similar to Google...where you have actual products to look at...see here:
You can also see how Perplexity surfaces and shows these kinds of queries...see here:
We did see with many of our tests that many queries came back mostly as text without the specific product showing...see example here:
and then here is an example of somebody looking for the "best" in the category...see here:
An interesting note on the above....see how the specific sites/brands that are servicing that specific audience is prioritized...and Amazon is actually referenced last.
As far as how Q&A is referenced within AI mode.....that content is what drove a lot of what you see above and you can see Google is clearly referencing the content from Q&A pages (powered by Answerbase)....see example here:
So the winners of GEO, AEO, SEO...or whatever sticks as far as what people call this moving forward....it comes down to giving the information that real people are actually looking for. If you do, your brand will be seen....and when you're doing that...the information search engine that is used needs to create an incentive you to continue creating that content. Google does this through lift in Product visibility/rankings....and any "answer engine" will need to create similar incentives so they get what they need.
So...this is quickly evolving and will continue to evolve but we'll look to keep you up to date on how product searches are displayed, and guide you on how to be visible in those results. We recommend you schedule a consultation with one of our SEO specialists and we'll make sure you're up to date with all of the "AI SEO" latest and greatest.
See how the AI Mode result is giving some options to satisfy a very specific search....and see the table of products that it represents as options. It looks like those products it presents are...from a usability standpoint....consistent with Google's "Merchant Listings" (Popular Products tables) as you can see when you click on it...the engagement is showing consistent with what happens with popular products tables.
But....you can see that it's not showing the exact same product selection that you get in the Popular Products tables. If you click over to "All" that shows traditional search visibility....it shows a different selection of products as shown here:
It's also a different selection than what is shown in the "Shopping" tab....which you can see here:
You can see that its a different selection of products that show on those tables vs the one that "AI Mode" shows. This will continue to evolve, and we'll look to keep you updated on where things go in the future.
You can see how some other AI is displaying these kinds of results, see how ChatGPT is showing ecommerce products within results similar to Google...where you have actual products to look at...see here:
You can also see how Perplexity surfaces and shows these kinds of queries...see here:
We did see with many of our tests that many queries came back mostly as text without the specific product showing...see example here:
and then here is an example of somebody looking for the "best" in the category...see here:
An interesting note on the above....see how the specific sites/brands that are servicing that specific audience is prioritized...and Amazon is actually referenced last.
As far as how Q&A is referenced within AI mode.....that content is what drove a lot of what you see above and you can see Google is clearly referencing the content from Q&A pages (powered by Answerbase)....see example here:
So the winners of GEO, AEO, SEO...or whatever sticks as far as what people call this moving forward....it comes down to giving the information that real people are actually looking for. If you do, your brand will be seen....and when you're doing that...the information search engine that is used needs to create an incentive you to continue creating that content. Google does this through lift in Product visibility/rankings....and any "answer engine" will need to create similar incentives so they get what they need.
So...this is quickly evolving and will continue to evolve but we'll look to keep you up to date on how product searches are displayed, and guide you on how to be visible in those results. We recommend you schedule a consultation with one of our SEO specialists and we'll make sure you're up to date with all of the "AI SEO" latest and greatest.
