Answer
Sep 02, 2025 - 07:09 AM
It shouldn't be. When it comes to content creation "for SEO"...it should simply be about creating helpful content for real people...and that is what Google and AI "Answer Engines" need to source from and give references to. Danny Sullivan from Google explains it well here:
Good content based on real people's experiences that is actually helpful to people is what AI and Google needs to present, so if you're doing that as a habit instead of trying to game AI or SEO....you're going to win over time. They need what is in your brain and the brain of the people within your organization...their experiences. If you funnel that onto your website, you're the site that is going to be providing the answers to the world (of course, using Answerbase makes this SO much easier...so schedule a demo).
Good content based on real people's experiences that is actually helpful to people is what AI and Google needs to present, so if you're doing that as a habit instead of trying to game AI or SEO....you're going to win over time. They need what is in your brain and the brain of the people within your organization...their experiences. If you funnel that onto your website, you're the site that is going to be providing the answers to the world (of course, using Answerbase makes this SO much easier...so schedule a demo).
