Answer
Sep 17, 2025 - 03:27 PM
The short answer is, it's likely a "zero evidence of this" and we have no evidence of that it is necessary or valuable...and we're not the only ones. See this post about a test from an SEO consulting firm that did a test to check how AI is digesting structured data and if it matters at all.
When it comes to information, AI is looking to provide information that serves people (not code-related SEO hacks)....so if you're servicing people well on your site through the content (not the structured data)...that is what it wants to and will feed on and spit back out, as well as reference. As more time goes on we're getting the sense that "SEO Experts" are just selling this because it's something that justifies their time and makes them money:) With the Q&A content, we've seen this in spades....we don't see structured data holding anybody back (or giving anybody an advantage).....it's about the content. Content remains King....not ways of manipulating the publishing of content. Focus on your customers' requests and fulfill those requests in the best way possible....and you're going to do great. Google needs it, AI needs it...and most importantly, people need it.
When it comes to information, AI is looking to provide information that serves people (not code-related SEO hacks)....so if you're servicing people well on your site through the content (not the structured data)...that is what it wants to and will feed on and spit back out, as well as reference. As more time goes on we're getting the sense that "SEO Experts" are just selling this because it's something that justifies their time and makes them money:) With the Q&A content, we've seen this in spades....we don't see structured data holding anybody back (or giving anybody an advantage).....it's about the content. Content remains King....not ways of manipulating the publishing of content. Focus on your customers' requests and fulfill those requests in the best way possible....and you're going to do great. Google needs it, AI needs it...and most importantly, people need it.
