Answer
Jan 21, 2026 - 11:19 AM
The answer to this is easy:
You should create content to fulfill your customer's information requests
If their information need is better fulfilled through a longer format article, that is what you create. If their information need is best provided within a short-concise answer, create that. If you have a unique insight that you've identified that you find is going to be super useful to your audience and can't wait to share it...you should create that in whatever format that will communicate effectively. Sometimes that will be a long post, sometimes that will be a short post.
Now....while the above should govern your decision, there are resource allocation considerations that should be in your calculus. For example, see the below chart of a company that got serious about their blog post and created great blog content that Google has respected:
It's done great, and grown traffic and actually drives a little bit of revenue for them. So, success....right? Yes. But, see what happened when they launched Answerbase on their site in March of 2025 (so starting from scratch, unlike the blog)...and see the growth of that.
Now consider this. All they're doing through Answerbase is answering their customer's questions, which is something they'll be doing anyway. So, no additional cost or time there....and actually reducing time spent given what Answerbase can automated in answering questions....and you're now outperfoming the blog. Also...the content is driving 20x the revenue compared to the blog content.
Compare Recent Traffic
See the traffic over the last 3 months to the blog:
and then see the last 3 months to the Q&A content produced through Answerbase:
So...the Q&A is driving notably more traffic, much quicker, and much more easily to scale while doing something that you will be doing anyway (answering your customers questions).
But again, with 20x the conversion attribution value to the Q&A content vs the blog post. So, do with that what you may and make the decisions for your own business based on your own blogs conversion rates and investment level.....but we see over and over again that Q&A has a great ROI and we'll help ensure it does for you too.
You should create content to fulfill your customer's information requests
If their information need is better fulfilled through a longer format article, that is what you create. If their information need is best provided within a short-concise answer, create that. If you have a unique insight that you've identified that you find is going to be super useful to your audience and can't wait to share it...you should create that in whatever format that will communicate effectively. Sometimes that will be a long post, sometimes that will be a short post.
Now....while the above should govern your decision, there are resource allocation considerations that should be in your calculus. For example, see the below chart of a company that got serious about their blog post and created great blog content that Google has respected:
It's done great, and grown traffic and actually drives a little bit of revenue for them. So, success....right? Yes. But, see what happened when they launched Answerbase on their site in March of 2025 (so starting from scratch, unlike the blog)...and see the growth of that.
Now consider this. All they're doing through Answerbase is answering their customer's questions, which is something they'll be doing anyway. So, no additional cost or time there....and actually reducing time spent given what Answerbase can automated in answering questions....and you're now outperfoming the blog. Also...the content is driving 20x the revenue compared to the blog content.
Compare Recent Traffic
See the traffic over the last 3 months to the blog:
and then see the last 3 months to the Q&A content produced through Answerbase:
So...the Q&A is driving notably more traffic, much quicker, and much more easily to scale while doing something that you will be doing anyway (answering your customers questions).
But again, with 20x the conversion attribution value to the Q&A content vs the blog post. So, do with that what you may and make the decisions for your own business based on your own blogs conversion rates and investment level.....but we see over and over again that Q&A has a great ROI and we'll help ensure it does for you too.
