How to Integrate Answerbase into Your Article or Blog Post Pages
Answerbase enables you to fulfill Google's demand for "people-first content" by engaging your existing content and visitors, identifying their demand for information, and ensuring that every one of your articles is fulfilling that full demand for information related to the topic. You can accomplish this by integrating Answerbase Q&A at the bottom of every one of your articles or blog posts.
What Q&A on Articles Do For Companies
Here is a summary of what Answerbase will do by integrating Q&A into the bottom of your article pages and blog posts:
Now that we've covered what it can do for you, let's cover how you integrate.
How to Integrate Answerbase Q&A into Your Blog and Article Pages
Integrating Answerbase at the bottom of your articles is very simple to do, it's a simple JavaScript snippet called the Answerbase Q&A Widget that you integrate into your article/blog page template...and ensure that one parameter is passed into that JavaScript. When you go into your admin site to get the Q&A widget code...you'll find the widget under "Integration > Q&A Widget" within your administration site as seen here in the navigation:
You'll see in your widget code snippet that a number of parameters are supported and are showing by default when you grab the code (these are the commonly used product or service page integration parameters). You'll have a specific set of parameters that you'll want to identify for an article/blog page integration and remove the others, we'll identify the parameters you want to support below.
Parameters for Article Page Integration
Below are the definitions you have as parameters to support Answerbase Q&A on your product page, using the Answerbase Q&A widget. It is using Answerbase's "page specific parameters" where you're able to make the widget so it will only show questions that have been asked from that specific page that it's reflecting on and when new questions are asked it will create the parent > child relationship between the page and those new questions. In order to manage page-specific Q&A, you'll need to identify the following three parameters.
The other parameter you'll want to consider for this page is the following:
Integrating Answerbase Q&A into your blog and article pages will ensure that you're leveraging your existing traffic and content to ensure you stay ahead of the curve in fulfilling the demand for content for your target audience.
What Q&A on Articles Do For Companies
Here is a summary of what Answerbase will do by integrating Q&A into the bottom of your article pages and blog posts:
- Engaging Your Visitors to Ask Follow Up Questions: After your visitors read your blog post or article, you can have them engage and ask their specific questions about that topic that are related to the article's topic but you may not have addressed specifically within your post. This enables you to effectively identify gaps in your existing content and you can ensure the information demand related to that topic is fully covered by your brand and business. When Google communicates about creating "people-first content" they tell you to ask yourself this "Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?". Customers do that through asking questions, and gives you the ability to discover the demand for content right from the source.
- Discovery of Missing Content with Search Volume: Answerbase enables you to identify that people-first content and fulfill every content gap related to your products and services. Answerbase will digest the topic that the article covers and then identify questions that are regularly being asked in Google related to that topic that you don't currently have apprpriately covered within your article. This ensures that your company can know that content demand and pour their expertise into quality answers.
- Satisfying Different Depths of Content: Google’s Rating Guides communicates that different types of content may be helpful for many kinds of queries, and how the results that would be considered "helpful" would vary with one of the things to consider was "different content depths" (section 16 within the Google’s Search Quality Ratings Guidelines). Google reiterated in the Google Helpful Update that it doesn’t care how long the content is. Answerbase will break your longer formatted articles into the individual questions answered within that content and be able to identify which of those Q&A pairs have enough volume to justify their own landing page, so that you can ensure you're satisfying the search intent of searchers with depth of content that will create a satisfactory experience.
Now that we've covered what it can do for you, let's cover how you integrate.
How to Integrate Answerbase Q&A into Your Blog and Article Pages
Integrating Answerbase at the bottom of your articles is very simple to do, it's a simple JavaScript snippet called the Answerbase Q&A Widget that you integrate into your article/blog page template...and ensure that one parameter is passed into that JavaScript. When you go into your admin site to get the Q&A widget code...you'll find the widget under "Integration > Q&A Widget" within your administration site as seen here in the navigation:
You'll see in your widget code snippet that a number of parameters are supported and are showing by default when you grab the code (these are the commonly used product or service page integration parameters). You'll have a specific set of parameters that you'll want to identify for an article/blog page integration and remove the others, we'll identify the parameters you want to support below.
Parameters for Article Page Integration
Below are the definitions you have as parameters to support Answerbase Q&A on your product page, using the Answerbase Q&A widget. It is using Answerbase's "page specific parameters" where you're able to make the widget so it will only show questions that have been asked from that specific page that it's reflecting on and when new questions are asked it will create the parent > child relationship between the page and those new questions. In order to manage page-specific Q&A, you'll need to identify the following three parameters.
- data-page-url: This parameter identifies the URL of the page that you're displaying the widget on. This value will inform what content should be pulled if you're using the "data-page-specific-content" parameter noted above and the page new questions will be associated with for the "data-page-association" parameter.
- data-page-specific-content: The possible definitions of this parameter are "true" or "false". This will determine whether you want to only show Q&A content on the widget that is identified as being associated specifically to this page. Questions are associated with a specific page by using the "data-page-url" parameter noted later in this documentation, and if you mark this as "true" it will only show questions that were posted with the "data-page-url" identified as the URL of this page.
- data-page-association: The possible definitions of this parameter are "true" or "false". This ensures that new questions that are posted are associated specifically to the URL you identify in the "data-page-url" parameter.
The other parameter you'll want to consider for this page is the following:
- Positioning of Widget on Page: When you look to integrate, you can position where it will show dynamically so you can integrate the Q&A Widget JavaScript code as one of the last scripts to load on your page and utilize the "data-insert-after" parameter or "data-insert-before" parameter (click on the links to see details on how to implement) to have the widget dynamically position using CSS selectors to identify where to place it.
Integrating Answerbase Q&A into your blog and article pages will ensure that you're leveraging your existing traffic and content to ensure you stay ahead of the curve in fulfilling the demand for content for your target audience.
