Ecommerce SEO Case Study - Small Ecommerce Startup RovingBlue
Rovingblue provides a selection of Ozone water purifiers for travel, off-grid living, and emergencies. They came to Answerbase because they have great products, but in the new land of SEO, GEO, AEO, or whatever you want to call it....it's been hard to filter through all fo the communication about AI and determine what is actually going to work moving forward. They came to Answerbase to create a scalable way to grow their traffic in a way that is relevant with Google's Helpful Content Updates and also in the new world of information being sourced through AI Overviews, AI Mode, ChatGPT, Perplexity...and a number of other players who are starting to surface.
Goal for SMB Ecommerce SEO
RovingBlue is a small business....with a very small number of great products in the Ozone water purifier space. Given the fact that they were small and didn't have thousands of products on their site....spending thousands of dollars in Agency fees per month on a monthly retainer didn't make sense but they still needed a scalable approach to growing content and traffic to improve their visibility on Google and AI. They came to Answerbase.
The Results - As of May 2025
The engagement started like any other engagement, RovingBlue integrated Answerbase Q&A into their Product and Collections pages and then Answerbase was able to feed them with questions relevant to their audience....enabling RovingBlue to answer those questions that are important to their audience with real expertise. Working with small ecommerce companies like RovingBlue is great because the actual expertise around the products and topics relevant to the products are super close to Answerbase.....smaller businesses mean less layers between the customer and real expertise. It's this expertise that wins today...and is going to win forever....because Google, AI, LLMs, and anyone who is a source of information needs that expertise to survive/thrive.
As a result...with just a little effort....Answerbase is now responsible for 42% of RovingBlue's organic traffic and that content and traffic pattern is scaling. The content is helping to drive organic results that are close the bottom of the marketing funnel....see example here:
Next Steps
Now that RovingBlue is getting traction, Answerbase can feed them with the full content demand related to their products and collections.....so their knowledgeable staff can take care of their customers and potential customers through great information....and scale that content in order to dominate the informational space related to their products. We expect that we'll be responsible for up to 50% to 75% of their traffic over time. We've seen it with other sites where as long as they're committed to posting valuable Q&A's that are relevant to their audience and demonstrate real/unique expertise and experience....see an example here with this customer posted over 29K Q&A pairs over the first year of their account and it's turned into over 600K organic visitors to that content within the first 12 months.
Even if the last 30 days of that activity just sustains and doesn't continue growing.....they have a "run rate" of over 1.4 million visitors for the next twelve months to that Q&A content. Our goal at Answerbase is to feed customers with the customer demand for content....and then our customers and their knowledgeable teams can fulfill that demand to see a similar trend....in proportion to the expertise they have and share.
We encourage you to Schedule a Demo with our team to discuss what Answerbase can do for you.
Goal for SMB Ecommerce SEO
RovingBlue is a small business....with a very small number of great products in the Ozone water purifier space. Given the fact that they were small and didn't have thousands of products on their site....spending thousands of dollars in Agency fees per month on a monthly retainer didn't make sense but they still needed a scalable approach to growing content and traffic to improve their visibility on Google and AI. They came to Answerbase.
The Results - As of May 2025
The engagement started like any other engagement, RovingBlue integrated Answerbase Q&A into their Product and Collections pages and then Answerbase was able to feed them with questions relevant to their audience....enabling RovingBlue to answer those questions that are important to their audience with real expertise. Working with small ecommerce companies like RovingBlue is great because the actual expertise around the products and topics relevant to the products are super close to Answerbase.....smaller businesses mean less layers between the customer and real expertise. It's this expertise that wins today...and is going to win forever....because Google, AI, LLMs, and anyone who is a source of information needs that expertise to survive/thrive.
As a result...with just a little effort....Answerbase is now responsible for 42% of RovingBlue's organic traffic and that content and traffic pattern is scaling. The content is helping to drive organic results that are close the bottom of the marketing funnel....see example here:
Next Steps
Now that RovingBlue is getting traction, Answerbase can feed them with the full content demand related to their products and collections.....so their knowledgeable staff can take care of their customers and potential customers through great information....and scale that content in order to dominate the informational space related to their products. We expect that we'll be responsible for up to 50% to 75% of their traffic over time. We've seen it with other sites where as long as they're committed to posting valuable Q&A's that are relevant to their audience and demonstrate real/unique expertise and experience....see an example here with this customer posted over 29K Q&A pairs over the first year of their account and it's turned into over 600K organic visitors to that content within the first 12 months.
Even if the last 30 days of that activity just sustains and doesn't continue growing.....they have a "run rate" of over 1.4 million visitors for the next twelve months to that Q&A content. Our goal at Answerbase is to feed customers with the customer demand for content....and then our customers and their knowledgeable teams can fulfill that demand to see a similar trend....in proportion to the expertise they have and share.
We encourage you to Schedule a Demo with our team to discuss what Answerbase can do for you.
