Answer
Jun 17, 2025 - 08:53 AM
ChatGPT has made it available for you to submit your product feed to them, so they can better discover your products and show them within their search results as people are asking questions.
We encourage you to submit your site on that form so you can stay ahead of the curve as far as your ecommerce site getting discovered on AI LLMs so that you can sell more product as you're in front of your target customers. But, what you can do right now is get your product and collection related content displaying quite notably on the LLMs (see examples below).
For the ChatGPT submission form, you need to submit a form here on the below page link but before you do that just know that there are other things that you can do that you can see immediate results and we run into far too many companies paying hefty agency fees who don't have them done (and they don't require an agency, don't let them charge you for it....we'll dig into below). Here is the form.
https://openai.com/chatgpt/search-pro...
If you need some help with ensuring your product feed is ready for not only ready for ChatGPT, but also doing it's job for you in general...please get in touch, we'll help. Along those lines....there are some free things you can do for some other quick wins on Google (which is still the primary place people are currently searching) which we'll dig into below. It's great that you prepare for the future, but most ecommerce merchants we run into have some major issues with the "SEO present" and they are easy to fix (and free).
While You're Waiting on ChatGPT to Process Product Feeds, Some Quick & Easy Ecommerce SEO Wins
As you've probably seen....Google still is the main search engine and they introduced these new "Popular Products" tables that you can see an example here:
They're not paid, they're free...and they're crushing ecommerce site performance as it pushes down the traditional search results and reduces the click rates on collection pages notably. Look at the above result, do you see the traditional listings are completely buried? We've had agencies give us case studies where they say "look, our customer has the #3 position" and then we do a search and they're buried under 30 of those merchant listings. The issue is....90%+ of the agencies we've spoken to about partnerships over the last 2 years didn't know what enables them, they're using tools that don't report well on the performance with them in place...and they're making critical mistakes on being visible in them.
First....they're called "Merchant Listings" and they show up in Google Search Console as seen here:
It's not "Merchant Center" alone that drives them, you don't even need to be on merchant center to be visible in them. Now what's wild is.....we speak with customers every day who are paying an agency thousands of dollars a month in retainer fees....and we're able to EASILY spot issues with their product pages that we can simply inform them of (we don't charge for this, just schedule a quick call and we'll check out your site quick). Once you make the changes...look at this lift that takes the valid "merchant listings" from 1900 to over 120K valid merchant listings.
What this reveals is that you're likely working with the wrong agency, as they should really be the ones who help point this stuff out. If they're staff is up to date on what "ecommerce SEO" really is, they can cut through all the trash and manage a relatively simple strategy that is able to show you pretty quick results that make common sense and then actually lead to revenue attribution. You deserve more for your money, and we can help you with stuff that you really don't need to be charged for....just get in touch and we can do a quick check.
PUBLIC SERVICE ANNOUNCEMENT: Beware of agencies you are selling the normal trash and give you this huge audit where 80-90% of the stuff is a complete waste of your time and then talk about how they can't tie their activity to revenue. It is more than likely they know nothing of what they're talking about, they have no idea what drove the above results, and worst....they are selling "content marketing" services that are actually hurting your SEO. Don't use them, get in touch and we'll either help you ourselves or introduce you to one of the few we've run into who know what they're doing.
Please schedule a call with us, we'll do a quick check and for most merchants we can tell within the first 5 minutes what is wrong...and just tell you how to fix it (no charge, please don't let somebody charge you for that). Also...if you're an agency that actually knows what you're doing, you've been hard to find and we would LOVE to partner with you so we can introduce you to customers when it makes sense. We've found a few and customers are very happy with them, but we'd love to find more....so fill out our partner form and we'll have a conversation.
Another Thing You Can Do While Waiting for ChatGPT Product Feed Submission
Another thing we see bad agencies selling is "we can blog for you x times per month and that is good for your SEO". If you follow these same people on LinkedIn or any other social media site, almost all of them are complaining about Google's "Helpful Content Updates" because it doesn't work anymore. They're all sharing charts that are going down...or have completely flat lined, and talking about the "Great Decoupling of Impressions and Clicks" and then they're telling you that "only big brands" have won. It's not true. What we find strange, is that if you're an agency with tens or hundreds of customers....how is it that zero of those customers have seen anything like this over the last 24 months during Google's updates (August and December Core Updates).
Or this....
Look at that crazy lift in Google's August Core Update (actually started on July 28th). Those are NOT big brands...they are small ecommerce merchants....but they're not posting the same old "competitor chasing" garbage that is sold. They complain about Google saying "just create helpful content" and then say "WTF is helpful content?". Well.....Helpful Content is what you see above. It's "people first"...and it's helpful...and it crushes it with both traditional SEO and also on ChatGPT and other models. And you can do it now....while you're waiting for your ChatGPT product feed to be processed. Let's dig into what this content is and how it shows in AI results.
Get in ChatGPT Results Now (while you're waiting for the product feed of course)
Now....just know that 80% of Google's searches are for information....and we would expect LLMs will be similar over time. People make their purchase decisions well before they search for the actual product, so here is how you can capture those customers right now though ChatGPT, Google, Perplexity, and anybody else who chooses to join the AI game. Regardless of who wins, they all need information...and if you publish it effectively on your site you can be the source that provides it....and we see that 21% of product related Q&A pairs have conversion attribution over time. Let's dig into how AI gobbles that content up and spits it out into their search results and you can see that below, but we do encourage you to read our case studies where we've seen good ecommerce FAQs driving up to 73% of the traffic to an ecommerce store. If your team is knowledgeable about your products, we would expect it drive anywhere between 10-50% of your organic traffic over time. Keep in mind that 80% of Google's searches are for information, only 10% is for products....so they're making their product decisions based off of information and inspiration way before they search for the product. You want to be there, see how it works out in ChatGPT and other AI LLMs.
Let's start with Google's AI Mode and AI Overviews....because it's still the elephant in the room when it comes to how people search....
AI Mode & AI Overviews
Of course...everybody is focused on how AI is going to change search and finding information forever. The good news is, AI (whether through Google or other) needs good content to feed on...and Answerbase enables businesses to identify customer demanded content, fulfill it, and effectively distributes and publishes that content for search engines. See how Google surfaces Answerbase-powered Q&A content within their AI overviews both within the overview text itself (referenced through a link right within the overview) and then also within it's more traditional references.
See how Q&A is referenced within Google's AI Mode here:
and in AI Overviews here:
You can see another example here where the link to the Q&A content reference is right within the AI Overview....see here:
We've also seen cases where the Q&A content references are ALL OVER the AI Overviews as the source of the content and then also referenced as a traditional "featured snippet" below that:
and see this Q&A as the reference to a discontinued product where our customer is leading them to the product replacement through the Q&A content here:
We've also seen variants of the response that link directly to the online merchant right within the answer....see example here:
and one more example for good measure where there are multiple references in both AI overview as well as traditional results, see example here:
So...Google's AI results are loving the Q&A content and referencing that quite prominently as it's looking to ensure that searchers can be exposed to great information and be able to easily know and reference who provided that information. But as mentioned, there are other players in the search space now and it's important to service them as well....so see how Q&A powered through Answerbase has powered the visibility within ChatGPT here:
and how the Q&A shows up and is referenced on Perplexity here:
and then of course there is Bing....see how Bing's AI and search results are managing this type of search and referencing ecommerce FAQs within it....
So...as search technology continues to change....any search engine will need to source great content from great sources...and Answerbase helps facilitate that. We encourage you to read our post about why this will sustain into the future....as both Google and any other AI search engine still depend on the sharing of real experience by real people.
So....go ahead and Submit Your Product Feed to ChatGPT but then we encourage you to read our case studies and then schedule a call, and we'll make sure you're effectively positioned with both your products and product information to be visibility.
We encourage you to submit your site on that form so you can stay ahead of the curve as far as your ecommerce site getting discovered on AI LLMs so that you can sell more product as you're in front of your target customers. But, what you can do right now is get your product and collection related content displaying quite notably on the LLMs (see examples below).
For the ChatGPT submission form, you need to submit a form here on the below page link but before you do that just know that there are other things that you can do that you can see immediate results and we run into far too many companies paying hefty agency fees who don't have them done (and they don't require an agency, don't let them charge you for it....we'll dig into below). Here is the form.
https://openai.com/chatgpt/search-pro...
If you need some help with ensuring your product feed is ready for not only ready for ChatGPT, but also doing it's job for you in general...please get in touch, we'll help. Along those lines....there are some free things you can do for some other quick wins on Google (which is still the primary place people are currently searching) which we'll dig into below. It's great that you prepare for the future, but most ecommerce merchants we run into have some major issues with the "SEO present" and they are easy to fix (and free).
While You're Waiting on ChatGPT to Process Product Feeds, Some Quick & Easy Ecommerce SEO Wins
As you've probably seen....Google still is the main search engine and they introduced these new "Popular Products" tables that you can see an example here:
They're not paid, they're free...and they're crushing ecommerce site performance as it pushes down the traditional search results and reduces the click rates on collection pages notably. Look at the above result, do you see the traditional listings are completely buried? We've had agencies give us case studies where they say "look, our customer has the #3 position" and then we do a search and they're buried under 30 of those merchant listings. The issue is....90%+ of the agencies we've spoken to about partnerships over the last 2 years didn't know what enables them, they're using tools that don't report well on the performance with them in place...and they're making critical mistakes on being visible in them.
First....they're called "Merchant Listings" and they show up in Google Search Console as seen here:
It's not "Merchant Center" alone that drives them, you don't even need to be on merchant center to be visible in them. Now what's wild is.....we speak with customers every day who are paying an agency thousands of dollars a month in retainer fees....and we're able to EASILY spot issues with their product pages that we can simply inform them of (we don't charge for this, just schedule a quick call and we'll check out your site quick). Once you make the changes...look at this lift that takes the valid "merchant listings" from 1900 to over 120K valid merchant listings.
What this reveals is that you're likely working with the wrong agency, as they should really be the ones who help point this stuff out. If they're staff is up to date on what "ecommerce SEO" really is, they can cut through all the trash and manage a relatively simple strategy that is able to show you pretty quick results that make common sense and then actually lead to revenue attribution. You deserve more for your money, and we can help you with stuff that you really don't need to be charged for....just get in touch and we can do a quick check.
PUBLIC SERVICE ANNOUNCEMENT: Beware of agencies you are selling the normal trash and give you this huge audit where 80-90% of the stuff is a complete waste of your time and then talk about how they can't tie their activity to revenue. It is more than likely they know nothing of what they're talking about, they have no idea what drove the above results, and worst....they are selling "content marketing" services that are actually hurting your SEO. Don't use them, get in touch and we'll either help you ourselves or introduce you to one of the few we've run into who know what they're doing.
Please schedule a call with us, we'll do a quick check and for most merchants we can tell within the first 5 minutes what is wrong...and just tell you how to fix it (no charge, please don't let somebody charge you for that). Also...if you're an agency that actually knows what you're doing, you've been hard to find and we would LOVE to partner with you so we can introduce you to customers when it makes sense. We've found a few and customers are very happy with them, but we'd love to find more....so fill out our partner form and we'll have a conversation.
Another Thing You Can Do While Waiting for ChatGPT Product Feed Submission
Another thing we see bad agencies selling is "we can blog for you x times per month and that is good for your SEO". If you follow these same people on LinkedIn or any other social media site, almost all of them are complaining about Google's "Helpful Content Updates" because it doesn't work anymore. They're all sharing charts that are going down...or have completely flat lined, and talking about the "Great Decoupling of Impressions and Clicks" and then they're telling you that "only big brands" have won. It's not true. What we find strange, is that if you're an agency with tens or hundreds of customers....how is it that zero of those customers have seen anything like this over the last 24 months during Google's updates (August and December Core Updates).
Or this....
Look at that crazy lift in Google's August Core Update (actually started on July 28th). Those are NOT big brands...they are small ecommerce merchants....but they're not posting the same old "competitor chasing" garbage that is sold. They complain about Google saying "just create helpful content" and then say "WTF is helpful content?". Well.....Helpful Content is what you see above. It's "people first"...and it's helpful...and it crushes it with both traditional SEO and also on ChatGPT and other models. And you can do it now....while you're waiting for your ChatGPT product feed to be processed. Let's dig into what this content is and how it shows in AI results.
Get in ChatGPT Results Now (while you're waiting for the product feed of course)
Now....just know that 80% of Google's searches are for information....and we would expect LLMs will be similar over time. People make their purchase decisions well before they search for the actual product, so here is how you can capture those customers right now though ChatGPT, Google, Perplexity, and anybody else who chooses to join the AI game. Regardless of who wins, they all need information...and if you publish it effectively on your site you can be the source that provides it....and we see that 21% of product related Q&A pairs have conversion attribution over time. Let's dig into how AI gobbles that content up and spits it out into their search results and you can see that below, but we do encourage you to read our case studies where we've seen good ecommerce FAQs driving up to 73% of the traffic to an ecommerce store. If your team is knowledgeable about your products, we would expect it drive anywhere between 10-50% of your organic traffic over time. Keep in mind that 80% of Google's searches are for information, only 10% is for products....so they're making their product decisions based off of information and inspiration way before they search for the product. You want to be there, see how it works out in ChatGPT and other AI LLMs.
Let's start with Google's AI Mode and AI Overviews....because it's still the elephant in the room when it comes to how people search....
AI Mode & AI Overviews
Of course...everybody is focused on how AI is going to change search and finding information forever. The good news is, AI (whether through Google or other) needs good content to feed on...and Answerbase enables businesses to identify customer demanded content, fulfill it, and effectively distributes and publishes that content for search engines. See how Google surfaces Answerbase-powered Q&A content within their AI overviews both within the overview text itself (referenced through a link right within the overview) and then also within it's more traditional references.
See how Q&A is referenced within Google's AI Mode here:
and in AI Overviews here:
You can see another example here where the link to the Q&A content reference is right within the AI Overview....see here:
We've also seen cases where the Q&A content references are ALL OVER the AI Overviews as the source of the content and then also referenced as a traditional "featured snippet" below that:
and see this Q&A as the reference to a discontinued product where our customer is leading them to the product replacement through the Q&A content here:
We've also seen variants of the response that link directly to the online merchant right within the answer....see example here:
and one more example for good measure where there are multiple references in both AI overview as well as traditional results, see example here:
So...Google's AI results are loving the Q&A content and referencing that quite prominently as it's looking to ensure that searchers can be exposed to great information and be able to easily know and reference who provided that information. But as mentioned, there are other players in the search space now and it's important to service them as well....so see how Q&A powered through Answerbase has powered the visibility within ChatGPT here:
and how the Q&A shows up and is referenced on Perplexity here:
and then of course there is Bing....see how Bing's AI and search results are managing this type of search and referencing ecommerce FAQs within it....
So...as search technology continues to change....any search engine will need to source great content from great sources...and Answerbase helps facilitate that. We encourage you to read our post about why this will sustain into the future....as both Google and any other AI search engine still depend on the sharing of real experience by real people.
So....go ahead and Submit Your Product Feed to ChatGPT but then we encourage you to read our case studies and then schedule a call, and we'll make sure you're effectively positioned with both your products and product information to be visibility.
