Answer
Aug 14, 2025 - 09:03 AM
If you see the "" notification on your dashboard, it means that the answers that you're publishing appear to be too brief and not taking care of customers as well as we've seen with customers who see incredible results from their Q&A content organically. This will trigger when we see that most published answers are less than 40 words so we recommend a quality check. It's important to note that a specific word count threshold is NOT IMPORTANT BY ITSELF, but we have seen it as a consistent indication that there is a lack of time and effort being put in to ensure that each answer is communicating real expertise on the topic.
Create a Great Answer "Once and For All"
Keep in mind that a three sentence answer can outperform a 1000 word blog post, but you need to add value to the planet with what you publish....and while AI can save you a ton of time, you should still be adding your "two cents" of experience as much as you can which provides new value to the world with each answer. It's worth your time, and it's not a lot of time needed. We see each Q&A published services anywhere between 10-88 customers per year....so you're basically standing in front of a small room of people with this issue, so it's worth taking 2-5 minutes and just making sure the answer is great "once and for all". It's worth it for the first customer, and it pays dividends down the road as Search and AI are looking for all the great answers for every specific question that is being asked. You want to be the source of the great answer (again, great can just be a few sentences). Search engines are able to identify whether the content you publish demonstrates "information gain" and if you've just published content that has just added value to the planet. Not just your page, not just your site, but the planet based on your original experiences/expertise. That is the content that you should be publishing, you should be adding value ot the world...and that will distinguish you and impact both conversions and organic visibility.
Why We Encourage You to Adjust Approach
We consistently see that customers with the attributes of your content are performing notably worse in organic rankings over time vs customers where we see Q&A driving anywhere between 10% to 80% of their traffic over time. Our goal is to identify a potential problem quickly and ensure you're on the right track....so that you have a healthy diet of good content posted on your site that both visitors will love (you'll see that in your conversion numbers) and then will perform in organic searches (you'll see this in your organic and AI visibility). We typically suggest that each answer be at least 40-60 words and demonstrate real-world and original expertise and experience, it doesn't need to be a blog post, but you should make sure that the customer feels very taken care of and within your answers there is information that speaks to your experience on the topic and adds value to the world with that experience being reflected.
Focus on Quality, Not Word Count
Again.....a specific word count threshold is not important....you just need to make sure that the answer is a great answer (for the first customer and all future customers). We've run into situations where customers get this warning and say "there is no way I can expand on that, the answer is just 'no" so I don't know what else to put". But, again, just take a few minutes and think about it from the customers perspective and would find most helpful. For example, if you sell car parts and somebody is asking a question about a car part and they ask something like this:
"Does this xyz part fit an [xyz car model]?"
We've had customers just put "No" and they communicate they can't expand upon that. But...think about putting something like this:
"This part doesn't fit that make/model, the part you are looking for is "abc part" and you can find that [insert-relevant-content]. While it's not exactly the same as this part, it'll do a similar job and it's made for the same purpose, it's the closest that you'll find based on what I've seen and most customers that purchase that are very happy with the result.".
What you can see within the answer...is it's still a "no"....but it shows that you have some experience with actually trying to solve their root problem...and it will get rewarded. We've seen this type of scenario rewarded in both organic results and AI...see example here on a customer asking if something is discontinued:
Just take care of the customer, not just the first customer....but for the world and add your "two cents" of expertise/experience on the topic. We've consistently seen that customers who are doing that do not get this notification over time....and their results on both conversions and organic visibility/traffic are highly valuable to their business.
Create a Great Answer "Once and For All"
Keep in mind that a three sentence answer can outperform a 1000 word blog post, but you need to add value to the planet with what you publish....and while AI can save you a ton of time, you should still be adding your "two cents" of experience as much as you can which provides new value to the world with each answer. It's worth your time, and it's not a lot of time needed. We see each Q&A published services anywhere between 10-88 customers per year....so you're basically standing in front of a small room of people with this issue, so it's worth taking 2-5 minutes and just making sure the answer is great "once and for all". It's worth it for the first customer, and it pays dividends down the road as Search and AI are looking for all the great answers for every specific question that is being asked. You want to be the source of the great answer (again, great can just be a few sentences). Search engines are able to identify whether the content you publish demonstrates "information gain" and if you've just published content that has just added value to the planet. Not just your page, not just your site, but the planet based on your original experiences/expertise. That is the content that you should be publishing, you should be adding value ot the world...and that will distinguish you and impact both conversions and organic visibility.
Why We Encourage You to Adjust Approach
We consistently see that customers with the attributes of your content are performing notably worse in organic rankings over time vs customers where we see Q&A driving anywhere between 10% to 80% of their traffic over time. Our goal is to identify a potential problem quickly and ensure you're on the right track....so that you have a healthy diet of good content posted on your site that both visitors will love (you'll see that in your conversion numbers) and then will perform in organic searches (you'll see this in your organic and AI visibility). We typically suggest that each answer be at least 40-60 words and demonstrate real-world and original expertise and experience, it doesn't need to be a blog post, but you should make sure that the customer feels very taken care of and within your answers there is information that speaks to your experience on the topic and adds value to the world with that experience being reflected.
Focus on Quality, Not Word Count
Again.....a specific word count threshold is not important....you just need to make sure that the answer is a great answer (for the first customer and all future customers). We've run into situations where customers get this warning and say "there is no way I can expand on that, the answer is just 'no" so I don't know what else to put". But, again, just take a few minutes and think about it from the customers perspective and would find most helpful. For example, if you sell car parts and somebody is asking a question about a car part and they ask something like this:
"Does this xyz part fit an [xyz car model]?"
We've had customers just put "No" and they communicate they can't expand upon that. But...think about putting something like this:
"This part doesn't fit that make/model, the part you are looking for is "abc part" and you can find that [insert-relevant-content]. While it's not exactly the same as this part, it'll do a similar job and it's made for the same purpose, it's the closest that you'll find based on what I've seen and most customers that purchase that are very happy with the result.".
What you can see within the answer...is it's still a "no"....but it shows that you have some experience with actually trying to solve their root problem...and it will get rewarded. We've seen this type of scenario rewarded in both organic results and AI...see example here on a customer asking if something is discontinued:
Just take care of the customer, not just the first customer....but for the world and add your "two cents" of expertise/experience on the topic. We've consistently seen that customers who are doing that do not get this notification over time....and their results on both conversions and organic visibility/traffic are highly valuable to their business.
