Answer
Aug 14, 2025 - 09:45 AM
We have customers where after Google reads the available Q&A thread, they choose to index up to 98% of that content as they're trying to improve their index with information that is useful for the world. If you've received the "ORGANIC INDEXING NOTICE" within your dashboard, it means that over 50% of the Q&A pairs that we sent to Google to see if they wanted to index it.....they've chosen not to. We consistently see customers who are answering their customer questions effectively and adding their "two cents" of expertise to the answer to provide value to the world perform well over 50% (we would expect you to be somewhere over 70%), so we wanted to notify you about this so you can adjust course and we can make sure that you and your team are publishing content that is going to perform from a conversion standpoint as well as through driving organic visibility and search.
What is the Problem with Your Content?
Understand that Google and AI needs the expertise and experience of people communicated online, that is what it reads and references from. What is getting crushed is all of the "copycat" content where people are solely using AI to generate content or simply aggregating expertise that they read somewhere else. The problem with that is, it's not adding ANY value to the internet...and therefor why would Google or AI want/need to crawl that site and content and add it to their index. The goal here is to add "information gain" for the world in as many answers as you possibly can....even if it's just an additional sentence or two that demonstrates your own experience and expertise either as the core of the answer or at least a supplement to the answer. If you're adding that original expertise, Google and AI want/need to discover and index that content so they add to their own wealth of knowledge for future searches. If you're over-relying on AI or if you're just repeating what other people have said....and not adding original experience to any of your answers, Google and AI have no need for that content (they already have it) and it'll impact how they look at not only that content...but also your site as a whole.
Create a Great Answer "Once and For All"
It's worth it for you to just spend a few minutes and sharing a great answer, with whatever expertise you have....and it will pay dividends. So, while many people lean towards "get it done as quick as I can and get on to the next task".....you need to temper that a but and just invest a few minutes into sharing your own expertise and Google and AI need that. It's well worth the time, and it's not a lot of time. A three sentence answer can outperform a 1000 word blog post so be thankful that you're not trying to draft an article and can get the same results (or better), but you need to add value to the planet with what you publish....and while AI can save you a ton of time, you should still be adding your "two cents" of experience as much as you can which provides new value to the world with each answer. It's worth your time, and it's not a lot of time needed. We see each Q&A published services anywhere between 10-88 customers per year....so you're basically standing in front of a small room of people with this issue, so it's worth taking 2-5 minutes and just making sure the answer is great "once and for all". It's worth it for the first customer, and it pays dividends down the road as Search and AI are looking for all the great answers for every specific question that is being asked. You want to be the source of the great answer (again, great can just be a few sentences). Search engines are able to identify whether the content you publish demonstrates "information gain" and if you've just published content that has just added value to the planet. Not just your page, not just your site, but the planet based on your original experiences/expertise. That is the content that you should be publishing, you should be adding value ot the world...and that will distinguish you and impact both conversions and organic visibility.
The fact that such a low percentage of your content that has been crawled is not being indexed is an early indicator that you need to explore adjustments in your approach. Make those adjustments now and it'll pay dividends for you in both conversions and organic visibility/traffic down the road.
What is the Problem with Your Content?
Understand that Google and AI needs the expertise and experience of people communicated online, that is what it reads and references from. What is getting crushed is all of the "copycat" content where people are solely using AI to generate content or simply aggregating expertise that they read somewhere else. The problem with that is, it's not adding ANY value to the internet...and therefor why would Google or AI want/need to crawl that site and content and add it to their index. The goal here is to add "information gain" for the world in as many answers as you possibly can....even if it's just an additional sentence or two that demonstrates your own experience and expertise either as the core of the answer or at least a supplement to the answer. If you're adding that original expertise, Google and AI want/need to discover and index that content so they add to their own wealth of knowledge for future searches. If you're over-relying on AI or if you're just repeating what other people have said....and not adding original experience to any of your answers, Google and AI have no need for that content (they already have it) and it'll impact how they look at not only that content...but also your site as a whole.
Create a Great Answer "Once and For All"
It's worth it for you to just spend a few minutes and sharing a great answer, with whatever expertise you have....and it will pay dividends. So, while many people lean towards "get it done as quick as I can and get on to the next task".....you need to temper that a but and just invest a few minutes into sharing your own expertise and Google and AI need that. It's well worth the time, and it's not a lot of time. A three sentence answer can outperform a 1000 word blog post so be thankful that you're not trying to draft an article and can get the same results (or better), but you need to add value to the planet with what you publish....and while AI can save you a ton of time, you should still be adding your "two cents" of experience as much as you can which provides new value to the world with each answer. It's worth your time, and it's not a lot of time needed. We see each Q&A published services anywhere between 10-88 customers per year....so you're basically standing in front of a small room of people with this issue, so it's worth taking 2-5 minutes and just making sure the answer is great "once and for all". It's worth it for the first customer, and it pays dividends down the road as Search and AI are looking for all the great answers for every specific question that is being asked. You want to be the source of the great answer (again, great can just be a few sentences). Search engines are able to identify whether the content you publish demonstrates "information gain" and if you've just published content that has just added value to the planet. Not just your page, not just your site, but the planet based on your original experiences/expertise. That is the content that you should be publishing, you should be adding value ot the world...and that will distinguish you and impact both conversions and organic visibility.
The fact that such a low percentage of your content that has been crawled is not being indexed is an early indicator that you need to explore adjustments in your approach. Make those adjustments now and it'll pay dividends for you in both conversions and organic visibility/traffic down the road.
