See this customer who signed up for Answerbase over a year ago and they have consistently answered questions well....and then in Google's December core update...that is when Google decided that it trusted their Ecommerce FAQ content and were going to source it. See here:
They jumped from Q&A being worth just a small percentage of their traffic...and now Answerbase is responsible for over 25% of their organic traffic!
Organic Visibility & High Intent TrafficThe types of organic traffic that they're showing up for is varied, but we see examples in AI Mode, AI Overviews, People Also Asked, Discussions & Forums, and normal organic results. All while helping to lift the performance of the product and category pages as well. If you want a full scope of the different types of results that Q&A shows up within, please see
this post that covers how Q&A displays in search results.
Value of Conversion AssistsCustomers are not only coming to the site and engaging with the content, they are moving through to conversion. Answerbase is able to track the conversion attribution where a customer definitely engaged with a Q&A pair and then moves forward to convert the sale. Answerbase effectively monitors and tracks this result and reports back within the administration site.
Depending on the size of the site, how well trafficked it is, how quickly they're growing content and traffic....that metric can be quite compelling.....and for some of our customers who have a good amount of pages and content it can be quite substantial, see example here that we produce in a monthly snapshot report that shows this engagement in your administration site:
In general....we see that 21% of Ecommerce FAQs over time have conversion attribution...and Answerbase monitors and can track that conversion value down to the Q&A pair.
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