Answer
Jun 04, 2024 - 07:08 AM
As you create helpful Q&A content on your site and appropriate publish and distribute it, it's eligible to rank in a number of different types of SERP results. In general, Answerbase customers have thrived through the Google Helpful Content Update, the Helpful Content System, and the Core Ranking Signal Updates. See the activity below of what happened with a broad range of Answerbase customers that Ahrefs reports back on and how they performed as Google incorporated the Helpful Content System into it's core ranking systems during the Google March 2024 core updates.
See a chart from Google Search Console of an SMB Ecommerce merchant's overall traffic over the last 16 months (taken on June 5th). Keep in mind that this merchant is seasonal with peaks in the summer and dips in the winter, but you'll see the overall traffic when you compare year-over-year (YOY) the impressions and clicks have almost doubled.
Then, even more impressive, see specifically how the Q&A landing pages spawned by Answerbase have performed for that same period for that same SMB ecommerce merchant.
Again, both the impressions and clicks have almost doubled compared to last year and note that the click-through rate to the Q&A landing pages is 3x that of their normal site. Answerbase customers on average have thrives through all of the Google Helpful Content Updates, the introduction of the Helpful Content System and as they continued with their Core Rankings Systems Updates.
UPDATED CHART AUGUST 2024
Take a look at the continued growth in impressions and clicks and Google continues to evolve the SERPs to display and prioritize "People-first content".....you can see the charts for the Q&A landing pages updated here with a 16 month report taken the first week of August.
Answerbase has AI-enhanced tools to ensure that you're able to efficiently create "people-first helpful content" that both Customers and search engines are looking for, we encourage you to view an overview of what Answerbase's AI is doing on both product-level Q&A and category-level Q&A to get a taste of how Answerbase facilitates the creation of valuable content that leads to both increased conversions as well as organic position and traffic growth as noted above. See a deeper dive on Answerbase's tools for both of these types of optimizations here:
Here are some examples of the types of results that it displays within and helps your SEO visibility of your brand and content.
Featured Snippets
Featured snippets are the handy bits of text you see right at the top of Google search results, often called 'Position 0.' They give you a quick, straight-to-the-point answer to your question. You'll usually find these snippets when you ask Google for information on a particular topic.
SERP Thumbnail
Sometimes Google shows those featured snippets with images. A SERP thumbnail is a helpful image that might show up in Google's search engine results page (SERP) alongside other search results. Google includes these thumbnails when it thinks they could be useful for you.
People Also Asked
"People Also Ask" is a feature in search results that shows a set of four questions related to your original search. It helps you find answers to similar or related queries quickly and easily.
Traditional SERP Results
Of course, Q&A ranks within your tranditional SERP results as well as displayed here:
Helpful Q&A Content Lifting Product Page Positions
Also, Q&A works as supplementary content on your other pages like product pages....so it can lift the positions for those pages as you add relevant and helpful Q&A content with appropriate keywords to provide lift on those pages. See this result below which BEFORE the Q&A helpful content was ranking in product results position at 17.5 and you see the positions AFTER the Q&A helpful content was added to the page where it has two product pages ranking in the top 8 organic "Merchant Listing Experiences" results.
Google is adjusting their core ranking signals to create an incentive for businesses to create "People-First Helpful Content" and Q&A helps satisfy these results, and with "merchant listing experiences" taking over product searches on Google...Product Page SEO is critical for merchants moving forward. We encourage you to book a demo today to talk about what Answerbase can do for your business.
See a chart from Google Search Console of an SMB Ecommerce merchant's overall traffic over the last 16 months (taken on June 5th). Keep in mind that this merchant is seasonal with peaks in the summer and dips in the winter, but you'll see the overall traffic when you compare year-over-year (YOY) the impressions and clicks have almost doubled.
Then, even more impressive, see specifically how the Q&A landing pages spawned by Answerbase have performed for that same period for that same SMB ecommerce merchant.
Again, both the impressions and clicks have almost doubled compared to last year and note that the click-through rate to the Q&A landing pages is 3x that of their normal site. Answerbase customers on average have thrives through all of the Google Helpful Content Updates, the introduction of the Helpful Content System and as they continued with their Core Rankings Systems Updates.
UPDATED CHART AUGUST 2024
Take a look at the continued growth in impressions and clicks and Google continues to evolve the SERPs to display and prioritize "People-first content".....you can see the charts for the Q&A landing pages updated here with a 16 month report taken the first week of August.
Answerbase has AI-enhanced tools to ensure that you're able to efficiently create "people-first helpful content" that both Customers and search engines are looking for, we encourage you to view an overview of what Answerbase's AI is doing on both product-level Q&A and category-level Q&A to get a taste of how Answerbase facilitates the creation of valuable content that leads to both increased conversions as well as organic position and traffic growth as noted above. See a deeper dive on Answerbase's tools for both of these types of optimizations here:
Here are some examples of the types of results that it displays within and helps your SEO visibility of your brand and content.
Featured Snippets
Featured snippets are the handy bits of text you see right at the top of Google search results, often called 'Position 0.' They give you a quick, straight-to-the-point answer to your question. You'll usually find these snippets when you ask Google for information on a particular topic.
SERP Thumbnail
Sometimes Google shows those featured snippets with images. A SERP thumbnail is a helpful image that might show up in Google's search engine results page (SERP) alongside other search results. Google includes these thumbnails when it thinks they could be useful for you.
People Also Asked
"People Also Ask" is a feature in search results that shows a set of four questions related to your original search. It helps you find answers to similar or related queries quickly and easily.
Traditional SERP Results
Of course, Q&A ranks within your tranditional SERP results as well as displayed here:
Helpful Q&A Content Lifting Product Page Positions
Also, Q&A works as supplementary content on your other pages like product pages....so it can lift the positions for those pages as you add relevant and helpful Q&A content with appropriate keywords to provide lift on those pages. See this result below which BEFORE the Q&A helpful content was ranking in product results position at 17.5 and you see the positions AFTER the Q&A helpful content was added to the page where it has two product pages ranking in the top 8 organic "Merchant Listing Experiences" results.
Google is adjusting their core ranking signals to create an incentive for businesses to create "People-First Helpful Content" and Q&A helps satisfy these results, and with "merchant listing experiences" taking over product searches on Google...Product Page SEO is critical for merchants moving forward. We encourage you to book a demo today to talk about what Answerbase can do for your business.
