Shopify FAQ Case Study - Product & Collection FAQs Drive 45% of Merchant's Traffic After 10 Months
This Shopify Merchant started publishing ecommerce FAQs through Answerbase around August 1, 2024. See what their Q&A charts have done since then....
But...look at the last 28 days data in Google Search Console....here is their ecommerce FAQ content via Answerbase:
and this is the rest of their site minus their FAQ knowledge base...see here:
So...if you do some quick math.....it's 7K total organic visitors and 3,170 of those are from the ecommerce FAQ knowledge base. That's 45.2% of their traffic.
Since this customer is also a Gorgias customer, we're now working with them on installing the Answerbase Gorgias App where we can further feed their ecommerce FAQ knowledge base with the pre-sales questions that have lead to conversions.....leveraging YEARS of great knowledge that's been shared and has created value for one customer in the past....but that content can be unleashed to notably increase their traffic moving forward to further grow traffic to their site.
But...look at the last 28 days data in Google Search Console....here is their ecommerce FAQ content via Answerbase:
and this is the rest of their site minus their FAQ knowledge base...see here:
So...if you do some quick math.....it's 7K total organic visitors and 3,170 of those are from the ecommerce FAQ knowledge base. That's 45.2% of their traffic.
Since this customer is also a Gorgias customer, we're now working with them on installing the Answerbase Gorgias App where we can further feed their ecommerce FAQ knowledge base with the pre-sales questions that have lead to conversions.....leveraging YEARS of great knowledge that's been shared and has created value for one customer in the past....but that content can be unleashed to notably increase their traffic moving forward to further grow traffic to their site.
