Quick Ecommerce SEO Jump with FAQ Content, Almost Doubling Traffic Within 4 Months
Again, we're needing to temper expectations here....creating great content for your customers needs to be the focus here and it's about a steady diet of great content for your customers that will win over time....but when it's done well, sometimes the results are a bit staggering. See this customer who started publishing content early March 2025 within their Answerbase....and look at what's happened recently.
It's incredible and will be interesting to see where things end up, we've recently have witnessed a Shopify merchant where their Answerbase FAQs are now responsible for 73% of their traffic just a few months after their launch. Right now...if you take the last 7 days of the above customer you see their overall traffic is this:
and the Q&A content is this:
So....in the last 7 days the ecommerce FAQ content accounts for 39% of the organic traffic to the ecommerce site. We expect this to continue growing if the customer is publishing valuable FAQ content through Answerbase. They key to this whole thing is quality content that customers actually care about before they purchase the product....and if the merchant is supplying that....we would expect we will be responsible for somewhere between 40% to 80% of their traffic in the future.
You can also see that there has been a lift to their overall traffic if you discount the FAQ content completely....see this new plateau of activity since they started publishing the Q&A's and how that's impacting the rest of their site's performance. This chart shows the rest of their site minus the ecommerce FAQ pages to show that impact.
Answerbase helps feed them with the demand for information related to their content....and we can do the same for your ecommerce site so we encourage you to schedule a call and we'll talk about your ecommerce SEO and make sure you're taken care of.
It's incredible and will be interesting to see where things end up, we've recently have witnessed a Shopify merchant where their Answerbase FAQs are now responsible for 73% of their traffic just a few months after their launch. Right now...if you take the last 7 days of the above customer you see their overall traffic is this:
and the Q&A content is this:
So....in the last 7 days the ecommerce FAQ content accounts for 39% of the organic traffic to the ecommerce site. We expect this to continue growing if the customer is publishing valuable FAQ content through Answerbase. They key to this whole thing is quality content that customers actually care about before they purchase the product....and if the merchant is supplying that....we would expect we will be responsible for somewhere between 40% to 80% of their traffic in the future.
You can also see that there has been a lift to their overall traffic if you discount the FAQ content completely....see this new plateau of activity since they started publishing the Q&A's and how that's impacting the rest of their site's performance. This chart shows the rest of their site minus the ecommerce FAQ pages to show that impact.
Answerbase helps feed them with the demand for information related to their content....and we can do the same for your ecommerce site so we encourage you to schedule a call and we'll talk about your ecommerce SEO and make sure you're taken care of.
