How AI and Google's Updates are Driving Massive Traffic & Conversions Through Product Q&A
Ecommerce merchants are adjusting to a landscape that has notably shifted with AI and the changes in SEO visibility, but the merchants who have shared their product knowledge through product Q&A efficiently and effectively have seen huge gains. This overview will communicate what is working, what has change, and why....to enable merchants to succeed now and into the future.
Ecommerce "People First Helpful Content" through Product Q&A is Driving Notable Traffic & Provides Measurable ROI
As the SEO disrupted over the last few years with the advent of AI and Google's Helpful Content Updates, product Q&A through Answerbase has exploded....and when we say exploded...we mean like this:
We've seen lifts like that consistently as the "Google Core Updates" have rolled out over the last few years (see more examples below).....with direct conversion attribution to the specific Q&A's having impact and how much revenue they're driving.
Again, a Domain Authority of zero....because the way Google and AI judges your website rankings is not the way it used to be.
We'd love to communicate why and we've laid out some details below on what is happening, we can ensure you're setup for a successful future.
Schedule an Overview Here
If you'd like to understand a bit more about what has happened in the SEO space....we'll dig in a bit more below...
Ecommerce Merchants are Getting Crushed and Most are Being Sold on SEO Tactics that Can HURT Their Site
We've talked to over 80 agencies over the last two years....we would trust 3 of them with our customers. That's not a great percentage and it's important that ecommerce merchants understand what has happened, why it's happened, and why it's going to continue.
When it comes to content...here is the sad and urgent reality:
To give you an idea of how bad it's gotten, even the company Hubspot who created the whole idea of "Content Clusters" and "Topical clusters of content to show Google you're a topical authority for certain keywords"....they've gotten annihilated with these updates. See how their blog crushed 80% after the December Core Updates from Google...
The whole SEO ecosystem has been throwing a tantrum for 3 years, all while we've seen ecommerce product Q&A powered through Answerbase do this:
We understand why these shifts have occurred, we understand why it's going to continue, and merchants need to understand this so they can survive and thrive in this new age of SEO/GEO. As AI and Google are needing good information.....if you provide it you will be rewarded as seen here (highlighted information is all powered by Answerbase):
and when it comes to flying in the face of SEO norms....how about 3 of the top 10 positions in the "Popular Products" tables with a domain authority of ZERO (outranking Amazon, etsy, ebay, etc.).
and yes, we said a Domain Authority of zero...and we meant it....
The fact is....the way that Google and AI determine what products and content to surface and prioritize has dramatically changed....and it's critical for merchants to understand what has happened, why, and why it will continue.
Understand Why "People-First Helpful Content" is Critical for AI, Google, SEO, and Conversion Rate Optimization (CRO)
It's important to understand how AI and Google's latest changes make "people-first helpful content" is critical for any ecommerce merchant's future. AI, Google and customers need helpful content to be shared, and Answerbase facilitates the creation of that content in a way where it (1) has a measurable lift on your conversion and then (2) has a measurable lift on your organic traffic.
If you'd like to talk to a specialist to explain more on what has happened and why it will sustain, you can schedule an overview here.
How AI is Enabling Merchants to Optimize Tens of Thousands of Pages
Answerbase's AI workflows and content distribution enables merchants to optimize sites with tens of thousands of product pages with break-neck speed. Merchants are optimizing their product and category pages in less than 5 minutes per page. We've had some communicate they were doing it in less than 2.5 minutes per page, and we told them to "slow down and make 100% sure the content is valuable for your audience". Answerbase is able to aggregate the full demand for information related to each product and product category page and efficiently review, optimize, publish, and distribute that content throughout your site.
See preview of the AI-Enhanced optimization workflow here where we aggregate the demand for product information from what's being asked through organic searches, what you've already answered through your support channels (we can read through years of the questions you've already answered through chat, tickets, etc.), what's been asked and answered on your competitor sites, what's being asked on forums, etc.
If you'd like to learn more, we encourage you to watch our video Overview of our AI-Enhanced ecommerce optimization workflows.
Clear Next Steps: We'll Help Confirm Your SEO Foundation and after that, Quickly/Easily Get Answerbase Integrated into Your Ecommerce Site
The first step is to schedule a demo so we can ensure you're up to date on all of these changes and we can also point out some "low hanging fruit" on your site to ensure your visibility on ecommerce results is maximized (no charge, we'll just inform and help). See how the eligibility for visibility on popular products tables jumps from 1200 valid "merchant listings" to over 120K within just a couple weeks...
We'll do a quick review of your site before the call and ensure you're maximizing your visibility (no charge).....and then if you're interested in integrating Answerbase we have a short list of things (most are less than 5 minutes) that you need to do in order to get set up with Answerbase on your ecommerce site. We can do most of those on our end, should take less than a half hour on your side to get you launched.
Please Schedule a Demo so we can make sure you're taken care of, or if you'd like to jump immediately to signup....you can Schedule and Onboarding Call here.
We Partner with Ecommerce Merchants to Help Ensure Success
Since Answerbase tracks and reports back on the value of all of the engagement and traffic from Q&A, we work with you to ensure you're getting an ROI. We know and report back on exactly how many conversions Q&A has assisted in, what Q&A's are leading to conversion...and the orders that it assisted in....all of which is reported back to you in our Conversion Reports. See a sample of that here which is a merchant that has grown 40% year over year, we're over 20% of their traffic, and 61% of their Q&A pairs have conversion attribution. They have seen a 10X ROI in PURE PROFIT, after taking into account their margins and their average "marketing touches" to a sale.
The crazy thing about traditional content creation practices...is 99% of the time we talk to merchants about their content and blog posts...they either don't have ANY conversion attribution to that content or the percentage is laughable. Fact is, if the content you're creating is actually valuable for your audience in their pre-purchase considerations.....it SHOULD have conversion attribution and you should get an ROI on that marketing spend. Answerbase achieves that for you.
Answerbase is interested in being a partner with you, and will work with you to ensure that the value you get from our services gets you a healthy ROI using the metrics that matter to you. Imagine that, an SEO services that shows you ROI;) Shouldn't be rare, but is...and we'll make sure you're taken care of.
Please Schedule a Demo and we'll partner with you to ensure you're set up well for the present and future.
Ecommerce "People First Helpful Content" through Product Q&A is Driving Notable Traffic & Provides Measurable ROI
As the SEO disrupted over the last few years with the advent of AI and Google's Helpful Content Updates, product Q&A through Answerbase has exploded....and when we say exploded...we mean like this:
We've seen lifts like that consistently as the "Google Core Updates" have rolled out over the last few years (see more examples below).....with direct conversion attribution to the specific Q&A's having impact and how much revenue they're driving.
- Ecommerce Content that Converts: On average, 21% of published ecommerce product Q&A's have conversion attribution (compare that with your blogs). We've seen that over 70% for some customers. If your content is really valuable to your target customers, a percentage of it should convert.
- Ecommerce Content that Grows Traffic: If you're knowledgeable about the products you sell, we would expect product Q&A to drive somewhere between 10-80% of your organic traffic over time (see case studies) and lifting your product page positions.
- AI Tools Enable Incredible Efficiency: Ecommerce merchants are optimizing product and category pages in less than 5 minutes a page, leveraging Answerbase's AI to identify, aggregate (from chats, google, competitors, forums, etc.) and fulfill the demand for information related to their products and product categories.
Again, a Domain Authority of zero....because the way Google and AI judges your website rankings is not the way it used to be.
We'd love to communicate why and we've laid out some details below on what is happening, we can ensure you're setup for a successful future.
Schedule an Overview Here
If you'd like to understand a bit more about what has happened in the SEO space....we'll dig in a bit more below...
Ecommerce Merchants are Getting Crushed and Most are Being Sold on SEO Tactics that Can HURT Their Site
We've talked to over 80 agencies over the last two years....we would trust 3 of them with our customers. That's not a great percentage and it's important that ecommerce merchants understand what has happened, why it's happened, and why it's going to continue.
When it comes to content...here is the sad and urgent reality:
- No Conversion Attribution: Most agencies and marketers who create content for the purposes of SEO have ZERO conversion attribution to the content they create. Contrast that with Answerbase, where we see up to 70% of Q&A pairs with conversion attribution (the average is 21%). At best the traditional SEO activities are a misallocation of marketing resources, and at worst....it's bad for SEO both from a content ranking and domain authority standpoint (see below)
- Traditional SEO Practices are Destroying Traffic: Since they had no conversion attribution, merchants fall back to "impressions and clicks"...and even that is getting destroyed (see charts below) and many normal SEO practices are actually hurting the SEO for ecommerce merchants. We've seen the performance of product and product category Q&A content explode.
To give you an idea of how bad it's gotten, even the company Hubspot who created the whole idea of "Content Clusters" and "Topical clusters of content to show Google you're a topical authority for certain keywords"....they've gotten annihilated with these updates. See how their blog crushed 80% after the December Core Updates from Google...
The whole SEO ecosystem has been throwing a tantrum for 3 years, all while we've seen ecommerce product Q&A powered through Answerbase do this:
We understand why these shifts have occurred, we understand why it's going to continue, and merchants need to understand this so they can survive and thrive in this new age of SEO/GEO. As AI and Google are needing good information.....if you provide it you will be rewarded as seen here (highlighted information is all powered by Answerbase):
and when it comes to flying in the face of SEO norms....how about 3 of the top 10 positions in the "Popular Products" tables with a domain authority of ZERO (outranking Amazon, etsy, ebay, etc.).
and yes, we said a Domain Authority of zero...and we meant it....
The fact is....the way that Google and AI determine what products and content to surface and prioritize has dramatically changed....and it's critical for merchants to understand what has happened, why, and why it will continue.
Understand Why "People-First Helpful Content" is Critical for AI, Google, SEO, and Conversion Rate Optimization (CRO)
It's important to understand how AI and Google's latest changes make "people-first helpful content" is critical for any ecommerce merchant's future. AI, Google and customers need helpful content to be shared, and Answerbase facilitates the creation of that content in a way where it (1) has a measurable lift on your conversion and then (2) has a measurable lift on your organic traffic.
If you'd like to talk to a specialist to explain more on what has happened and why it will sustain, you can schedule an overview here.
How AI is Enabling Merchants to Optimize Tens of Thousands of Pages
Answerbase's AI workflows and content distribution enables merchants to optimize sites with tens of thousands of product pages with break-neck speed. Merchants are optimizing their product and category pages in less than 5 minutes per page. We've had some communicate they were doing it in less than 2.5 minutes per page, and we told them to "slow down and make 100% sure the content is valuable for your audience". Answerbase is able to aggregate the full demand for information related to each product and product category page and efficiently review, optimize, publish, and distribute that content throughout your site.
See preview of the AI-Enhanced optimization workflow here where we aggregate the demand for product information from what's being asked through organic searches, what you've already answered through your support channels (we can read through years of the questions you've already answered through chat, tickets, etc.), what's been asked and answered on your competitor sites, what's being asked on forums, etc.
If you'd like to learn more, we encourage you to watch our video Overview of our AI-Enhanced ecommerce optimization workflows.
Clear Next Steps: We'll Help Confirm Your SEO Foundation and after that, Quickly/Easily Get Answerbase Integrated into Your Ecommerce Site
The first step is to schedule a demo so we can ensure you're up to date on all of these changes and we can also point out some "low hanging fruit" on your site to ensure your visibility on ecommerce results is maximized (no charge, we'll just inform and help). See how the eligibility for visibility on popular products tables jumps from 1200 valid "merchant listings" to over 120K within just a couple weeks...
We'll do a quick review of your site before the call and ensure you're maximizing your visibility (no charge).....and then if you're interested in integrating Answerbase we have a short list of things (most are less than 5 minutes) that you need to do in order to get set up with Answerbase on your ecommerce site. We can do most of those on our end, should take less than a half hour on your side to get you launched.
Please Schedule a Demo so we can make sure you're taken care of, or if you'd like to jump immediately to signup....you can Schedule and Onboarding Call here.
We Partner with Ecommerce Merchants to Help Ensure Success
Since Answerbase tracks and reports back on the value of all of the engagement and traffic from Q&A, we work with you to ensure you're getting an ROI. We know and report back on exactly how many conversions Q&A has assisted in, what Q&A's are leading to conversion...and the orders that it assisted in....all of which is reported back to you in our Conversion Reports. See a sample of that here which is a merchant that has grown 40% year over year, we're over 20% of their traffic, and 61% of their Q&A pairs have conversion attribution. They have seen a 10X ROI in PURE PROFIT, after taking into account their margins and their average "marketing touches" to a sale.
The crazy thing about traditional content creation practices...is 99% of the time we talk to merchants about their content and blog posts...they either don't have ANY conversion attribution to that content or the percentage is laughable. Fact is, if the content you're creating is actually valuable for your audience in their pre-purchase considerations.....it SHOULD have conversion attribution and you should get an ROI on that marketing spend. Answerbase achieves that for you.
Answerbase is interested in being a partner with you, and will work with you to ensure that the value you get from our services gets you a healthy ROI using the metrics that matter to you. Imagine that, an SEO services that shows you ROI;) Shouldn't be rare, but is...and we'll make sure you're taken care of.
Please Schedule a Demo and we'll partner with you to ensure you're set up well for the present and future.
