Answer
May 16, 2025 - 03:01 PM
Answerbase recommends that you think of 5-10 site-wide helpful Q&A pairs that will show by default site-wide on your site, where if customers get to the Answerbase Q&A widget....it will show these "starter Q&A's" by default and those Q&A's can help support a visitor's impression of your service and site. These will ensure that every Q&A widget is showing content that improves the impression of your property, and then as more specific content is published on the product and category level...then those more specific Q&A's take priority.
BIG PICTURE GOAL - Confidence Establishing/Building Q&A Pairs
Put yourself in the mind of a customer, what types of Q&A pairs point to things that leave them with a "I trust this site more" and "I want to buy from this company" impression. For example, if most visitors never heard from you....they'll want some sense of "What do customers say about xyz.com?" and perhaps point out that you have a high review rating. Perhaps you have a ton of experience in the field and you can post "Can you help me find the right products?" and you can point out how your team has x years experience servicing customers and making sure they get served well. Think confidence, and post content that gives that confidence to your visitors so they convert.
General FAQ Ideas
As for some ideas for what these Q&A pairs can be....let's start with this one:
How does [INSERT-SITE-NAME] ensure a quality customer experience?
If you have merchant reviews, where customers hare reviewed your company quality and you have a great reputation...that is really something to highlight across your site. In the answer, speak to how you focus on customers and make sure they're taken care of....and then leverage the merchant reviews rating/score that you have that can back that up. Use AI to summarize what customers have said about you within those reviews and have them summarized in the answer....so you have a quality response that is based on reality.....and then if you have a link to where they can read more go ahead and give that. Build confidence through this content...and nothing is more important to how you treat customers and what previous customer experiences have been with your company.
Some Other Ideas
Here are some other samples of questions you may want to consider adding by default:
How to Post the General FAQs
We have created a guide on how you go ahead and post those general ecommerce FAQs in the following guide.
How to Post General FAQs within Answerbase
We encourage you to post 5-10 general FAQs, whatever number of questions are actually helpful to anyone/anywhere on your site. This will help Answerbase provide you with immediate value as you start to build your product and collection FAQ knowledge base.
BIG PICTURE GOAL - Confidence Establishing/Building Q&A Pairs
Put yourself in the mind of a customer, what types of Q&A pairs point to things that leave them with a "I trust this site more" and "I want to buy from this company" impression. For example, if most visitors never heard from you....they'll want some sense of "What do customers say about xyz.com?" and perhaps point out that you have a high review rating. Perhaps you have a ton of experience in the field and you can post "Can you help me find the right products?" and you can point out how your team has x years experience servicing customers and making sure they get served well. Think confidence, and post content that gives that confidence to your visitors so they convert.
General FAQ Ideas
As for some ideas for what these Q&A pairs can be....let's start with this one:
How does [INSERT-SITE-NAME] ensure a quality customer experience?
If you have merchant reviews, where customers hare reviewed your company quality and you have a great reputation...that is really something to highlight across your site. In the answer, speak to how you focus on customers and make sure they're taken care of....and then leverage the merchant reviews rating/score that you have that can back that up. Use AI to summarize what customers have said about you within those reviews and have them summarized in the answer....so you have a quality response that is based on reality.....and then if you have a link to where they can read more go ahead and give that. Build confidence through this content...and nothing is more important to how you treat customers and what previous customer experiences have been with your company.
Some Other Ideas
Here are some other samples of questions you may want to consider adding by default:
- What do past [INSERT-SITE-NAME] customers say about their experience?
- Can [INSERT-SITE-NAME] help me find the right products?
- Where is [INSERT-SITE-NAME] located?
- How long as [INSERT-SITE-NAME] been in business?
- What is [INSERT-SITE-NAME]'s shipping policy?
- What is [INSERT-SITE-NAME]'s returns policy?
How to Post the General FAQs
We have created a guide on how you go ahead and post those general ecommerce FAQs in the following guide.
How to Post General FAQs within Answerbase
We encourage you to post 5-10 general FAQs, whatever number of questions are actually helpful to anyone/anywhere on your site. This will help Answerbase provide you with immediate value as you start to build your product and collection FAQ knowledge base.
