Answer
Jun 20, 2025 - 10:14 AM
Most Ecommerce FAQ implementations don't give you any insights into how many of your product and collection FAQs are ACTUALLY being indexed and "helping with your seo". Answerbase is able to understand that and prioritize the ecommerce FAQs that (1) customers actually want to know about so they can drive conversions and (2) the ones that Google finds that the demand for content is there and you've provided answers well enough to get indexed.
Google Will Index a Lot of Ecommerce FAQs, IF They're Valuable
Answerbase sees that customers who are actually answering real customer questions and answering them well....up to 98% of their ecommerce FAQs are indexed.
Ecommerce FAQ Indexing Example 1
See this example as they started publishing ecommerce FAQs via Answerbase:
We see that there has been 287 pages that have been indexed....and that is growing....
But consider this.....there have only been 296 FAQ content pieces that were actually crawled (not just discovered by Google, but actually crawled). Out of those....only 6 pages were not indexed.
The other 3 have been redirected. What that means is that 3 have been redirected, we'll subtract that from the 296 total crawled...so that leaves us with 293 total crawled. Out of that....only 6 were crawled but not indexed.
That is 98% of their ecommerce FAQs were crawled and indexed by Google!!!!
That's a big deal, Google and AI needs the FAQ content related to ecommerce products....so when you put it out there...they gobble it up and it performs. Now, since this site has made a modest effort with how much content they've published.....let's use the current activity to project what their efforts may lead to in the future.
Ecommerce FAQ Indexing Example 2
Now let's dig into this as far as how this scales.....see this customer with thousands of ecommerce FAQs published through Answerbase where 83% of their ecommerce FAQs are actually indexed.....see how the content is being gobbled up by Google and indexed as they continue to solve real customer problems through their ecommerce FAQs:
As far as percentage of crawled content that has been indexed...note that 928 of the pages have been discovered...but Google hasn't crawled them yet and chosen what to index.
As a result, that shows that 83% of the Q&A pages that Google has crawled it has chosen to index.
Ecommerce FAQ Indexing Example 3
Here is another example where they've grown their Q&A content so that Answerbase is now responsible for 48% of their organic traffic, see their indexing here:
But again...you need to dig in a bit deeper to see what is going on....see that Google has discovered a bunch but not crawled them yet....and how many Google has crawled but chosen not to index.
So...out of their "not indexed" total you can take away the 1,565....where Google has crawled only 2,335 of their pages and out of those....they've indexed 1,770. That is 75.8% of their Q&A content that they've crawled has been indexed!
For customers that we work with pretty closely, who are actually answering their questions.....we've seen this anywhere between 30% up to the 98% noted above.....but we would expect that if you're answering questions well that should be over 50%. If you're less than that....there are likely some issues with the content you're publishing which we'll dig into next.
Example of What NOT to do with Ecommerce FAQs
Now, the first example above shows a great example of how you want to start...and the next example shows what you want to get to. Now...let's discuss what not to do (and what the cause is). See this customer where ZERO of their ecommerce FAQs have been considered worthy of Google having it in their index.
Every time we hear a customer who says Q&A is not performing for them...it comes back to the same thing. They are looking at Answerbase as a way to "game SEO" and they're not actually taking care of their customers with content. Most of the time we run into these warnings that the Answerbase platform is putting right in their face....
SEO isn't a magic trick.....Google and AI need to find the best information to put in front of the people who are searching for that information....so it's not a "keyword stuffing" game, its ACTUALLY about helping customers. We've literally had calls where the customer was wondering why Ecommerce FAQs weren't being valuable for them...where we look and either they aren't answering their customer questions at all or they are answering with a "No" and that is it (true story). The ecommerce FAQ customer case study where they starting simply answering their customer's questions....then "magically" they see this:
That arrow points to when they just start answering customer questions. Guess who they are? They're the ones that have 83% of their FAQs indexed now. It's not an SEO magic trick...it's about your customers...and if you service them well Google and AI needs what you have and will show your ecommerce FAQs within their search results.
We encourage you to get in touch if there are any questions and we'll make sure you're ecommerce FAQs work for you.
Google Will Index a Lot of Ecommerce FAQs, IF They're Valuable
Answerbase sees that customers who are actually answering real customer questions and answering them well....up to 98% of their ecommerce FAQs are indexed.
Ecommerce FAQ Indexing Example 1
See this example as they started publishing ecommerce FAQs via Answerbase:
We see that there has been 287 pages that have been indexed....and that is growing....
But consider this.....there have only been 296 FAQ content pieces that were actually crawled (not just discovered by Google, but actually crawled). Out of those....only 6 pages were not indexed.
The other 3 have been redirected. What that means is that 3 have been redirected, we'll subtract that from the 296 total crawled...so that leaves us with 293 total crawled. Out of that....only 6 were crawled but not indexed.
That is 98% of their ecommerce FAQs were crawled and indexed by Google!!!!
That's a big deal, Google and AI needs the FAQ content related to ecommerce products....so when you put it out there...they gobble it up and it performs. Now, since this site has made a modest effort with how much content they've published.....let's use the current activity to project what their efforts may lead to in the future.
Ecommerce FAQ Indexing Example 2
Now let's dig into this as far as how this scales.....see this customer with thousands of ecommerce FAQs published through Answerbase where 83% of their ecommerce FAQs are actually indexed.....see how the content is being gobbled up by Google and indexed as they continue to solve real customer problems through their ecommerce FAQs:
As far as percentage of crawled content that has been indexed...note that 928 of the pages have been discovered...but Google hasn't crawled them yet and chosen what to index.
As a result, that shows that 83% of the Q&A pages that Google has crawled it has chosen to index.
Ecommerce FAQ Indexing Example 3
Here is another example where they've grown their Q&A content so that Answerbase is now responsible for 48% of their organic traffic, see their indexing here:
But again...you need to dig in a bit deeper to see what is going on....see that Google has discovered a bunch but not crawled them yet....and how many Google has crawled but chosen not to index.
So...out of their "not indexed" total you can take away the 1,565....where Google has crawled only 2,335 of their pages and out of those....they've indexed 1,770. That is 75.8% of their Q&A content that they've crawled has been indexed!
For customers that we work with pretty closely, who are actually answering their questions.....we've seen this anywhere between 30% up to the 98% noted above.....but we would expect that if you're answering questions well that should be over 50%. If you're less than that....there are likely some issues with the content you're publishing which we'll dig into next.
Example of What NOT to do with Ecommerce FAQs
Now, the first example above shows a great example of how you want to start...and the next example shows what you want to get to. Now...let's discuss what not to do (and what the cause is). See this customer where ZERO of their ecommerce FAQs have been considered worthy of Google having it in their index.
Every time we hear a customer who says Q&A is not performing for them...it comes back to the same thing. They are looking at Answerbase as a way to "game SEO" and they're not actually taking care of their customers with content. Most of the time we run into these warnings that the Answerbase platform is putting right in their face....
SEO isn't a magic trick.....Google and AI need to find the best information to put in front of the people who are searching for that information....so it's not a "keyword stuffing" game, its ACTUALLY about helping customers. We've literally had calls where the customer was wondering why Ecommerce FAQs weren't being valuable for them...where we look and either they aren't answering their customer questions at all or they are answering with a "No" and that is it (true story). The ecommerce FAQ customer case study where they starting simply answering their customer's questions....then "magically" they see this:
That arrow points to when they just start answering customer questions. Guess who they are? They're the ones that have 83% of their FAQs indexed now. It's not an SEO magic trick...it's about your customers...and if you service them well Google and AI needs what you have and will show your ecommerce FAQs within their search results.
We encourage you to get in touch if there are any questions and we'll make sure you're ecommerce FAQs work for you.
