Answer
Dec 10, 2025 - 03:06 PM
When you answer your customer questions, you'll want to service your customer well who asked the question and we see that on average 8% of new answers convert to a sale. But....the majority of the value of your answer actually comes after that first person....as we see on average 21% of the Q&A pairs have conversion attribution over time and those same questions drive anywhere from 10-80% of a merchants traffic over time as you feed search engines and AI with the knowledge that drives their results and services their users. Those users visit your site and become your customers. Here is a summary on how all this works.
Answering Questions
When you answer questions, most pre-sales questions are not only valuable for that one customer...but are valuable for the world and Google's Helpful Content Updates has rewarded the sites who are publishing this "People First Content". When you answer, if you feel that the Q&A pair will be beneficial for future customers...you should publish it so you can service the world with your knowledge. You have an option to publish that during the answering process as you see here:
When you choose to publish it publicly, it will service your future customers as they ask their questions and we can auto-suggest it as answers in the future....but Answerbase also ensures your answers fit the criteria of what performs well organically and adds real value to the world...and if it does Answerbase will make that Q&A pair "indexable", added to your Q&A sitemap, and submitted directly to Google for consideration to add in it's index.
Where does the Q&A content reside?
As customers ask questions on your product and product collection pages....Answerbase will look through the relevant Q&A content that you've published and answer questions automatically based on that existing content. We will also be able to determine through what's being asked, engaged with...and searched for organically...what the top "customer demanded" Q&A pairs are related to each one of your product pages....and we will show those to service customers. Static FAQ lists are not good enough anymore, you need to (1) answer questinos automatically and (2) your FAQs need to actually be "frequently asked" based on real data. See an example of a display within product page here:
So, we'll satisfy your existing visitors...but understand the following:
Of course each Q&A is associated with your products and/or product categories and we will lead the visitors there (as seen through the calls-to-action above)....but the priority is to satisfy the informational search intent as the "main content" to be consistent with the intent of these informational searches. That's why they perform in organic (see more below), they are solving the customer's real need as a priority....it's a "people first content" approach. They also perform from a conversion standpoint (see more below).
The goal of Google, AI and other search engines is to satisfy every single question that is asked by their users....whether it's asked 500 times per month or 5 times per month.....they need to satisfy every single question asked by their users. These are long-tail content requests that are becoming more and more popular with the advent of AI...and the search engines and AI are looking for where those specific requests are addressed. With Google, their focus is referencing the page where the "main content" of the page is consistent with intent of the search. With AI, they will reference and link to sites when the source fits the user query precisely and cannot be demonstrated within the current model knowledge.
Your pages need to satisfy the intent of the search. The vast majority of search engine queries are queries for information....and therefore you need to think about the customer and satisfy their informational needs as a priority. You can't send them to the top of your product page...and make them do a subsequent search for the information they're actually looking for. That's a bad experience for the customer, and a bad SEO strategy after the recent updates in SEO and AI. It's "search engine first" thinking....instead of "people first" thinking, and part of the reason why traditional content marketing practices have gotten crushed.
Automated Management of what Q&A Pairs Are Indexable
Answerbase has quality checks to ensure your content is bringing value to the world...and if it's not it won't support an indexable landing page for a Q&A pair that isn't adding value. We also connect directly with Google....so we know (1) if Google has crawled it and (2) if Google has chosen to index the content or not. Customers who are providing quality content, we see that Google chooses to index more than 80% of their published Q&A pairs that pass the Answerbase quality checks (some up to 98%)....and those pieces of content are highly visible within search results (see example below).
You can see many other examples if you'd like here.
How has Your Content Performed Lately?
Over the last few years, the SEO ecosystem has largely been complaining about Google's changes, AI, helpful content updates, etc.....many charts are being shared that look something like this:
We've seen this over and over again....as Google has changed how they judge websites and the content they are making...and if they've been playing the same old "content marketing" game that isn't "people first content" and providing new value to the planet...they're getting crushed.
At the same time...we've seen product Q&A knowledge bases explode.....like this:
and this....
and this...
and you can see this over and over and over again....we encourage you to look at the details of some of our case studies here. We continue to see customers who are effectively servicing their own customers.....they continue to get rewarded. And it's not just rewarding to traffic....it's rewarding them in revenue (read more below)
Get a Measurable ROI from Your Content/SEO
The frustration with the vast majority of "content marketing" is that you're spending money on content creation and you're being told that it's "good for SEO"....but when you ask if that content is driving new revenue....there are typically crickets. Answerbase tracks and reports back to you exactly when you're Q&A pairs are being engaged with, when they're moving forward with a sale, what Q&A pairs are driving revenue, and what orders they've assisted in. We see the vast majority of value comes after the first person who asked....as the content satisfies future customers and drives significant new visitors to your site who are actually customers.
We'll report all this back to you, see here:
On average we see 21% of their content has conversion attribution....see example here of a customer with 64% and we'll report that back to you:
and it's content at every level...content on your product pages, category pages, and your general site-wide company FAQs.
All of this will be tracked and reported back to you in a conversion tracking report (read more about that here).
If you're creating valuable content that is actually useful to your audience, that content should have conversion attribution.
If you have any questions, please schedule a call and we'll make sure you're taken care of.
Answering Questions
When you answer questions, most pre-sales questions are not only valuable for that one customer...but are valuable for the world and Google's Helpful Content Updates has rewarded the sites who are publishing this "People First Content". When you answer, if you feel that the Q&A pair will be beneficial for future customers...you should publish it so you can service the world with your knowledge. You have an option to publish that during the answering process as you see here:
When you choose to publish it publicly, it will service your future customers as they ask their questions and we can auto-suggest it as answers in the future....but Answerbase also ensures your answers fit the criteria of what performs well organically and adds real value to the world...and if it does Answerbase will make that Q&A pair "indexable", added to your Q&A sitemap, and submitted directly to Google for consideration to add in it's index.
Where does the Q&A content reside?
As customers ask questions on your product and product collection pages....Answerbase will look through the relevant Q&A content that you've published and answer questions automatically based on that existing content. We will also be able to determine through what's being asked, engaged with...and searched for organically...what the top "customer demanded" Q&A pairs are related to each one of your product pages....and we will show those to service customers. Static FAQ lists are not good enough anymore, you need to (1) answer questinos automatically and (2) your FAQs need to actually be "frequently asked" based on real data. See an example of a display within product page here:
So, we'll satisfy your existing visitors...but understand the following:
- Your customers have many more pre-sales questions than you can address in a short list of FAQs. It's many more than 5-10...and you want to satisfy every information request related to your products and product categories.
- Search engines and AI want to be able to satisfy the intent of informational searches, with content that specifically focuses on that informational demand and will be the best experience for their searchers with that demand.
Of course each Q&A is associated with your products and/or product categories and we will lead the visitors there (as seen through the calls-to-action above)....but the priority is to satisfy the informational search intent as the "main content" to be consistent with the intent of these informational searches. That's why they perform in organic (see more below), they are solving the customer's real need as a priority....it's a "people first content" approach. They also perform from a conversion standpoint (see more below).
The goal of Google, AI and other search engines is to satisfy every single question that is asked by their users....whether it's asked 500 times per month or 5 times per month.....they need to satisfy every single question asked by their users. These are long-tail content requests that are becoming more and more popular with the advent of AI...and the search engines and AI are looking for where those specific requests are addressed. With Google, their focus is referencing the page where the "main content" of the page is consistent with intent of the search. With AI, they will reference and link to sites when the source fits the user query precisely and cannot be demonstrated within the current model knowledge.
Your pages need to satisfy the intent of the search. The vast majority of search engine queries are queries for information....and therefore you need to think about the customer and satisfy their informational needs as a priority. You can't send them to the top of your product page...and make them do a subsequent search for the information they're actually looking for. That's a bad experience for the customer, and a bad SEO strategy after the recent updates in SEO and AI. It's "search engine first" thinking....instead of "people first" thinking, and part of the reason why traditional content marketing practices have gotten crushed.
Automated Management of what Q&A Pairs Are Indexable
Answerbase has quality checks to ensure your content is bringing value to the world...and if it's not it won't support an indexable landing page for a Q&A pair that isn't adding value. We also connect directly with Google....so we know (1) if Google has crawled it and (2) if Google has chosen to index the content or not. Customers who are providing quality content, we see that Google chooses to index more than 80% of their published Q&A pairs that pass the Answerbase quality checks (some up to 98%)....and those pieces of content are highly visible within search results (see example below).
You can see many other examples if you'd like here.
How has Your Content Performed Lately?
Over the last few years, the SEO ecosystem has largely been complaining about Google's changes, AI, helpful content updates, etc.....many charts are being shared that look something like this:
We've seen this over and over again....as Google has changed how they judge websites and the content they are making...and if they've been playing the same old "content marketing" game that isn't "people first content" and providing new value to the planet...they're getting crushed.
At the same time...we've seen product Q&A knowledge bases explode.....like this:
and this....
and this...
and you can see this over and over and over again....we encourage you to look at the details of some of our case studies here. We continue to see customers who are effectively servicing their own customers.....they continue to get rewarded. And it's not just rewarding to traffic....it's rewarding them in revenue (read more below)
Get a Measurable ROI from Your Content/SEO
The frustration with the vast majority of "content marketing" is that you're spending money on content creation and you're being told that it's "good for SEO"....but when you ask if that content is driving new revenue....there are typically crickets. Answerbase tracks and reports back to you exactly when you're Q&A pairs are being engaged with, when they're moving forward with a sale, what Q&A pairs are driving revenue, and what orders they've assisted in. We see the vast majority of value comes after the first person who asked....as the content satisfies future customers and drives significant new visitors to your site who are actually customers.
We'll report all this back to you, see here:
On average we see 21% of their content has conversion attribution....see example here of a customer with 64% and we'll report that back to you:
and it's content at every level...content on your product pages, category pages, and your general site-wide company FAQs.
All of this will be tracked and reported back to you in a conversion tracking report (read more about that here).
If you're creating valuable content that is actually useful to your audience, that content should have conversion attribution.
If you have any questions, please schedule a call and we'll make sure you're taken care of.
