Recently, SEO expert Lily Ray wrote an article discussing some observations in the ecommerce SEO landscape over the past year. The insights highlight a growing trend: Google is now prioritizing results from ecommerce, user-generated content (UGC), and social media sites over traditional product review websites for many commercial and comparison queries (think about the queries like "What is the best xyz product?"). T Read more
Answerbase has AI-Enhanced page-by-page optimization workflows which dramatically increase your productivity, enabling your marketing team to create helpful content which is valuable for improving conversion rates for visitors on your site as well as atttract new customers through search engines. We have ecommerce merchants who are utilizing our AI-Enhanced tools to optimize their pages in less than 5 minutes per pag Read more
When customers are looking for a product, many times they're doing a broader "Product Category" or "Product Collection" level search but then they're presented with a number of products within that category and need to filter further from there to find the product they will feel satisfied will fit their needs and convert. Finding the Right Products Through Organic Search Filters Google's new "Merchant Listing Experie Read more
If you're integrating into a services website, you want to identify the different "Services" that you provide and you'll want to ensure that those are defined when you insert the widget. This documentation covers a services site that has a few services that you provide and have a simple navigation to those services on your site, so if you just have several services you offer this documentation should service you well Read more
If you're integrating Q&A on the bottom of your website articles so that customers can ask any questions relevant to the topic in that article, you want to ensure that there are specific parameters defined when you insert the widget so that Answerbase knows what the article is and associate the appropriate Q&A content to that article. Answerbase's Q&A widget can be added to the bottom of every one of your Read more
In 2022 Google got a patent issued on something called an "Information Gain Score", where Google can compare several pages that cover the same information and create a score based on which pages are actually adding something to the Internet as far as new information, which they're coining as creating "Information Gain". If you know anything about what is normal when it comes to content creation and publishing, this i Read more
Answerbase enables you to fulfill Google's demand for "people-first content" by engaging your existing content and visitors, identifying their demand for information, and ensuring that every one of your articles is fulfilling that full demand for information related to the topic. You can accomplish this by integrating Answerbase Q&A at the bottom of every one of your articles or blog posts. What Q&A on Articl Read more
Old Tracking Script - You Need to Update to the New Conversion Tracking Script if You're Still Using The Older Version Answerbase previously supported a tracking pixel which will still work for awhile but needs to be updated with the New Conversion Tracking Script . For reference for customers who still have the older tracking pixel installed so they can understand their parameters and how to translate to the new tra Read more
