The SEO world has been shaken up quite a bit when it comes to Ecommerce searches....with the Helpful Content Updates, Google's Helpful Content System, and then incorporating that into their Core Ranking Systems. This was released in parallel as Google started surfacing these "Popular Products" tables (and AI of course)....and this creates an environment that ecommerce stores need to understand what has happened, why Read more
Thanks for choosing Answerbase for your business. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your solution. Why "People-First Helpful Content" is Critical for Google, SEO, and Conversion Rate Optimization (CRO) Please view the quick video below so you're updated on Google's latest changes regarding ecommerce and why "people- Read more
We've spoken to many ecommerce merchants who have seen a notable hit on their traffic through the Google Helpful Content Updates and Google's Core Ranking System Updates, as Google integrated the helpful content system into Google's core ranking system. As a result, multiple systems in Google's core ranking systems would now assess the helpfulness of content....and "People-first content" is more important than ever. Read more
We've seen the demand and performance of Ecommerce FAQs explode over the last couple years, and enjoy being able to communicate about what we've seen across our customer base. We've seen this lift throughout Google's updates....but the incorporation of the "Helpful Content System" into Googles Core Ranking Systems was special....and you can see it very clearly in this case. See how this customer goes from about 2-3% Read more
We have many customers where Ecommerce FAQs contribute to a significant percentage of their organic traffic, as search engines like Google, Bing, Perplexity, etc. need to fulfill their information searches/questions with the information that best addresses their needs. Those engines can only service up what they've read/consumed....so as long as you're creating great original content based on great experience...the c Read more
We often get the question of how quickly ecommerce customers will see results as they scale their ecommerce FAQs.....and our answer is always the same: "Don't think about SEO, think about serving your customers well with great information...and the SEO comes after that because search engines need that good content". The only real question is...what does your company and your company's employees have locked within you Read more
We get a lot of questions about the timing of results when it comes to answering questions...and how those are fed into search engines, how long it takes for the search engines to digest that content...and when you can see results. So, we have many examples of this and how this plays out for Ecommerce FAQs to drive anywhere from 10% to 50% of an ecommerce merchant's organic traffic ....but let's show you another cust Read more
We love the customers who started with us a long time ago AND they've been committed to taking care of their customers. In these cases.....we've seen their traffic explode over the years. Sometimes the explosion with Google's updates has been quite dramatic....like during the August update for this customer where you can see what happened on July 18th as Google started rolling out their "August Core Update". IMPORTAN Read more
This Shopify Merchant started publishing ecommerce FAQs through Answerbase around August 1, 2024. See what their Q&A charts have done since then.... But...look at the last 28 days data in Google Search Console....here is their ecommerce FAQ content via Answerbase: and this is the rest of their site minus their FAQ knowledge base...see here: So...if you do some quick math.....it's 7K total organic visitors and 3,1 Read more
As you grow question and answer content on your Answerbase platform, you'll find that similar questions are being asked on Google and you'll start to rank and get clicks from people who are asking those same questions, driving new organic traffic to your site. You're able to easily (1) ensure that your content gets indexed and then (2) track the progress of how many impressions, clicks, the click-through-rate, and po Read more
We know that ecommerce FAQs bring value...but we're always honest with our customers that quality content creation, recognition, and then SEO results are a longer term game. We communicate this constantly and we will continue to....that this isn't some kind of "SEO Magic Trick" and that they should be in it for at least a year mindset....but every once in awhile the "SEO Miracle" happens so we're fine with communicat Read more
Rovingblue provides a selection of Ozone water purifiers for travel, off-grid living, and emergencies. They came to Answerbase because they have great products, but in the new land of SEO (search engine optimization), GEO (Generative engine optimization), AEO (answer engine optimization), or whatever you want to call it....it's been hard to filter through all fo the communication about AI and determine what is actual Read more
Answerbase ensures that you can support product Q&A on your ecommerce site, to lift both conversions and organic traffic. This article covers how to integrate into your product and category pages, but we recommend that you review and complete our full list (most are just 5 minutes to do) of Steps to set up your ecommerce site with Answerbase Product Page Q&A . When you're working to install the Answerbase Q&a Read more
Answerbase's goal is to ensure that you get a very healthy return on your investment for the platform, and in order to do that it's best to track the results and how much revenue your Answerbase engagement is assisting in. To track this we need you to place our conversion tracking code into your site at the end of the customer journey, after the event that you've determined that the customer has accomplished the end Read more
Answerbase enables you to optimize your product and collection pages (product category pages) in just minutes per page, as we're able to recognize and aggregate the customer demand for information related to each product and product category and fed that to your team. We have customers optimizing their site in less than 5-10 minutes per page with great content that is important for customers and has been rewarded han Read more
When you migrate to another ecommerce platform, your Q&A content will continue to drive value for you on your new site but after you make the transition you'll need to just let Answerbase know how to reassociate your Q&A content to your new product IDs on your new ecommerce platform. Most times ecommerce platforms will have a unique ID that is within their database and how each product is referenced within th Read more
Again, we're needing to temper expectations here....creating great content for your customers needs to be the focus here and it's about a steady diet of great content for your customers that will win over time....but when it's done well, sometimes the results are a bit staggering. See this customer who started publishing content early March 2025 within their Answerbase....and look at what's happened recently. It's in Read more
When you're installing the Answerbase full featured widget, it supports a number of parameters that you can identify in the script which will have an impact on what/how the widget displays. Below is a list of the parameters that are supported to manage the configuration of the widget on your pages. Ecommerce Product Q&A Integrations - Product Parameters The parameters listed below will give you different options Read more
We had a customer who had over 2K Q&A pairs from another platform that they imported into Answerbase, so wanted to communicate on what they experienced so future customers that import FAQ/Q&A content from another platform can have an idea of what they may see. Ecommerce FAQs, Effectively Published & Distributed, are Like an Organic Traffic "Light Switch" You can see what happened when they integrated Answ Read more
You can have your product questions and answers functionality search through your product descriptions, details, and specifications to ensure that if you've already provided an answer to a customer's question...Answerbase can auto-suggest that information to automatically answer that customer's question and lead them to convert to a sale. Within your administration area, you'll find under "System Settings > Produc Read more
This customer was an interesting story....because they actually reached out to us in September of 2024 talking about how Q&A wasn't performing for them. Turns out....now we're driving 24% of their organic traffic and the scalable recognition and publication of good helpful content should turn that into much more over time as they continue to give Google and AI what it needs to drive traffic. Help Us Help You When Read more
It's a brave new world and the whole planet is talking about AI....and we've run into many customers who aren't up to date with if/how to use AI and what Google has said about it, so we wanted to create an article that goes over the detials of what Google has said and how to appropriately use AI to create efficiencies. First....let's just set everybody's mind at ease.....Google has made it abundantly clear that using Read more
Thanks for choosing Answerbase to power product questions and answers on your ecommerce store. This guide covers how to manage an in-depth integration and configuration of Answerbase to get the most out of product Q&A over the long run, which includes the full list of items we encourage you to manage for the best integration. This in-depth guide will be an investment of time to manage an ideal integration. We do Read more
If your a Shopify merchant looking to integrate product questions and answers into your product page, Answerbase provides a robust solution to accomplish that goal and can scale as you scale your business. This article communicates the steps that you should take for a successful integration. Before we get to the integration, we encourage you to watch an update on what Google is doing with ecommerce-related search...a Read more
Answerbase gives you the ability to have your growing knowledge base of content sit on your own domain under a subdirectory or subdomain of your site, depending on your preferences. This article will cover how to manage this for your Answerbase account. If you prefer to watch a quick video on how to set this up and it's importance, you can see that below. The video does also give a foundation of why it's important an Read more
When you've created an Answerbase account, you can then integrate Answerbase ecommerce product Q&A into your ecommerce store. This tutorial specifically covers how to integrate Q&A into your product page, there is further instruction available on how to integrate into other areas of your ecommerce site (if desired) at a link at the end of this post. Let's go over how to integrate into your product pages. Step Read more
When you add Q&A to your product page around the product description, its also helpful to have a more simple widget installed near the product title on the page which allows the users to (1) ask a new product question and (2) see how many Q&A threads are available for that product. To manage that, we support a call-to-action (CTA) widget. See the example below under the review stars: In order to add this widg Read more
When you're posting an answer in response to a customer question that came in related to your products, there are a few tips that we'd like to share which will help guide you on how to respond in order to ensure you're getting the most value from your Q&A content. The main focuses of answering a question should be the following:
Giving a great answer that actually answers the customer question
Upsell the Read more
Domain options for integration of Answerbase.
Subdirectory through a reverse proxy.
From an SEO standpoint, the ideal integration is using a subdirectory so you would have something like:
Yourdomain.com/answers
That can be managed on Answerbase through use of a Reverse Proxy, see how Moz addresses the comparison between a subdomain approach and a subdirectory approach in their article What is Read more
We've seen the Ecommerce FAQs content notably grow in importance with Google's shift towards "people first helpful content" and since AI needs to feed on this quality "people first" content to have any idea of what it's talking about. It feeds off content like Q&A to source the answers. We've seen this across various industries, and the automotive parts ecommerce merchants have also seen this lift. Let's dig into Read more
Now that you have your account information, you'll want to determine what users are going to be managing content on your platform. If you are the only person who is going to be managing the site and content, then you don't have to worry about setting up new users....but you may want to consider the "Default Content Publishing Rules" below to ensure that newly posted content is published based on your preferences. If Read more
Answerbase has partnered with Gorgias so we can ensure that your customers have the best possible experience on your ecommerce site and can utilize the best available channel to get their product questions answered. This article goes over the steps that you should take in order to integrate Answerbase with Gorgias. Step 1 - Ensure You Have Gorgias and Answerbase Installed in your Shopify Store In order for this integ Read more
As you answer questions through Answerbase you should start seeing an increase of your Google Search Console impressions and eventually clicks and click through rate. If you're not experiencing this we have a few items that you should check in on to ensure that you're set up to get the best out of your Answerbase engagement. Have you Added Your Answerbase Knowledge Base Sitemap to Google Search Console? As you're ans Read more
Below is the content formatting guide you should use when looking to import questions. There are different guides noted below depending on if you're using a hierarchical category structure or a tag structure for organizing your content, so make sure that you're referencing the appropriate structure based on your system settings that you have defined under "System Settings > General Settings". For a smooth import w Read more
Answerbase enables you to fulfill Google's demand for "people-first content" by engaging your existing content and visitors, identifying their demand for information, and ensuring that every one of your articles is fulfilling that full demand for information related to the topic. You can accomplish this by integrating Answerbase Q&A at the bottom of every one of your articles or blog posts. What Q&A on Articl Read more
If you've installed the Answerbase Shopify Product Questions & Answers App into your store, you're ready to integrate into your site and make sure the functionality is configured as you'd like. Once you are within the administration dashboard, you can review some other configuration preferences by clicking "Shopify App Configuration > Installation Instructions" as seen here: From there, you'll see a number of Read more
Answerbase provides you with a list of content that we would recommend that you create in order to ensure that your site is providing all of the most relevant question and answer content that your customers are asking about, and that you provide the answers in order to drive conversions and traffic on your site. What is the Value? The value in creating content that is recommended is the following:
Increasing Co Read more
Choose the ecommerce platform that you're working to integrate Answerbase's product Q&A widget into:
Shopify
Bigcommerce
Volusion
Magento
Woocommerce
Prestashop
Nopcommerce
Miva
Opencart
Salesforce Commerce Cloud
HCL Commerce
Corecommerce
3dCart
Web Shop Manager
Shoplineapp
Godaddy
Other Read more
Different customers have different preferences on how to manage specific Q&A threads, and which threads they'd like to act as their own page for SEO purposes and which threads where they actually want that content to live on other pages on their website but also be available on a page in the knowledge base. For these purposes, Answerbase gives them the ability to point the canonical tag for Q&A threads to any Read more
Answerbase has several ways of syncing with your product and product categories for your ecommerce site, most are automated but there are some cases where you may need to import your product data. First, identify whether this is needed or not for your integration. Here are the ways that Answerbase syncs with your product information:
Automated Through Widget Parameters: If you've already installed our Q&A w Read more
This video gives you an overview of some of the customization tools available for you from the self-service interface in the administration dashboard on Answerbase. Additional tools and flexibility is avaialble for Enterprise Plan customers, so if you have any additional needs in customization Contact Us about Enterprise Plan options and we'll make sure you're taken care of. See video on the administration tools belo Read more
Answerbase gives you all of the tools that you need to manage your content and users who engage with your knowledge base. Answerbase provides you with the a full featured administration interface, allowing you to manage content, manage users, review reporting, customize your knowledge base, integreation tools, as well as a number of settings options to configure the platform as you need. See a quick video overview of Read more
You can have specific inquiries that come in as Answerbase questions transferred seamlessly into your support ticket software (Zendesk, Freshdesk, or other) so they can be managed as a ticket as opposed to a Q&A thread on Answerbase. If you don't see this feature within your administration area when answering questions, please contact Answerbase to see if you're on a plan that supports this capability. Answerbase Read more
Answerbase has partnered with Comm100 so we can ensure that your customers have the best possible experience on your ecommerce site and can utilize the best available channel to get their product questions answered. This article goes over the steps that you should take in order to integrate Answerbase with Comm100. Step 1 - Ensure You Have Comm100 and Answerbase Installed in your Shopify Store In order for this integ Read more
Answerbase has partnered with Gorgias so we can ensure that your customers have the best possible experience on your ecommerce site and can utilize the best available channel to get their product questions answered. This article goes over the steps that you should take in order to integrate Answerbase with Gorgias. Step 1 - Ensure You Have Gorgias and Answerbase Installed in your Bigcommerce Store In order for this i Read more
Answerbase has partnered with Gorgias so we can ensure that your customers have the best possible experience on your ecommerce site and can utilize the best available channel to get their product questions answered. This article goes over the steps that you should take in order to integrate Answerbase with Gorgias. If you're using either Bigcommerce or Shopify, please go to specific instructions for each here:
Read more
If you've installed the Answerbase Bigcommmerce Product Questions & Answers App into your store, you're ready to integrate into your site and make sure the functionality is configured as you'd like. When you're managing the Answerbase App from within the "Apps" area in your Bigcommerce Administration Portal, you'll see a number of configuration options and fields available to you. This article will go over each f Read more
Answerbase supports the ability to not only have product page questions and answers, but you can also put questions and answers on your product category pages. This helps you accomplish the following:
Enhance the content on your product category pages for SEO
Engage your visitors on your product category pages if they have questions related to which product fits their needs best.
This article will give Read more
Answerbase provides many incentives for users to contribute valuable content while they're engaging with your community platform. You can incentive users through reputation points, user profiles, featuring users, rewards and badges. This article will focus on user badges, how to set them up and how to effectively use them to incentive your community. Enabling Badges for Your Community You can create badges for your c Read more
Some answers that you provide through Answerbase aren't going to be long enough to justify their own landing page. Now, different customers have different preferences regarding this....we've seen some answers that are just a few lines live on their own landing pages and those Q&A pages turn into featured snippets within Google results that drive conversions and sales....but depending on the type of questions you' Read more
