The SEO world has been shaken up quite a bit when it comes to Ecommerce searches....with the Helpful Content Updates, Google's Helpful Content System, and then incorporating that into their Core Ranking Systems. This was released in parallel as Google started surfacing these "Popular Products" tables (and AI of course)....and this creates an environment that ecommerce stores need to understand what has happened, why Read more
Thanks for choosing Answerbase for your business. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your solution. Why "People-First Helpful Content" is Critical for Google, SEO, and Conversion Rate Optimization (CRO) Please view the quick video below so you're updated on Google's latest changes regarding ecommerce and why "people- Read more
We've spoken to many ecommerce merchants who have seen a notable hit on their traffic through the Google Helpful Content Updates and Google's Core Ranking System Updates, as Google integrated the helpful content system into Google's core ranking system. As a result, multiple systems in Google's core ranking systems would now assess the helpfulness of content....and "People-first content" is more important than ever. Read more
Answerbase ensures that you can support product Q&A on your ecommerce site, to lift both conversions and organic traffic. This article covers how to integrate into your product and category pages, but we recommend that you review and complete our full list (most are just 5 minutes to do) of Steps to set up your ecommerce site with Answerbase Product Page Q&A . When you're working to install the Answerbase Q&a Read more
Answerbase gives you the ability to have your growing knowledge base of content sit on your own domain under a subdirectory or subdomain of your site, depending on your preferences. This article will cover how to manage this for your Answerbase account. If you prefer to watch a quick video on how to set this up and it's importance, you can see that below. The video does also give a foundation of why it's important an Read more
When you're installing the Answerbase full featured widget, it supports a number of parameters that you can identify in the script which will have an impact on what/how the widget displays. Below is a list of the parameters that are supported to manage the configuration of the widget on your pages. Ecommerce Product Q&A Integrations - Product Parameters The parameters listed below will give you different options Read more
When you're posting an answer in response to a customer question that came in related to your products, there are a few tips that we'd like to share which will help guide you on how to respond in order to ensure you're getting the most value from your Q&A content. The main focuses of answering a question should be the following: Giving a great answer that actually answers the customer question Upsell the Read more
Answerbase provides the ability for you to assign tasks, content, and users to moderators for them to review and manage within your Answerbase Administration Dashboard. This video gives you an overview of those tools, to allow for effective management of your content and users. Read more
Answerbase's goal is to ensure that you get a very healthy return on your investment for the platform, and in order to do that it's best to track the results and how much revenue your Answerbase engagement is assisting in. To track this we need you to place our conversion tracking code into your site at the end of the customer journey, after the event that you've determined that the customer has accomplished the end Read more
Answerbase has AI-Enhanced page-by-page optimization workflows which dramatically increase your productivity, enabling your marketing team to create helpful content which is valuable for improving conversion rates for visitors on your site as well as atttract new customers through search engines. We have ecommerce merchants who are utilizing our AI-Enhanced tools to optimize their pages in less than 5 minutes per pag Read more
As you grow question and answer content on your Answerbase platform, you'll find that similar questions are being asked on Google and you'll start to rank and get clicks from people who are asking those same questions, driving new organic traffic to your site. You're able to easily (1) ensure that your content gets indexed and then (2) track the progress of how many impressions, clicks, the click-through-rate, and po Read more
You can have specific inquiries that come in as Answerbase questions transferred seamlessly into your support ticket software (Zendesk, Freshdesk, or other) so they can be managed as a ticket as opposed to a Q&A thread on Answerbase. If you don't see this feature within your administration area when answering questions, please contact Answerbase to see if you're on a plan that supports this capability. Answerbase Read more
When you've created an Answerbase account, you can then integrate Answerbase ecommerce product Q&A into your ecommerce store. This tutorial specifically covers how to integrate Q&A into your product page, there is further instruction available on how to integrate into other areas of your ecommerce site (if desired) at a link at the end of this post. Let's go over how to integrate into your product pages. Step Read more
Thanks for choosing Answerbase to power your community of users. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your community platform. Add and Manage Your Categories or Tags In your administration area, you'll see an option for either "Categories" or "Tags" in your main navigation depending on what configuration you've chosen Read more
Thanks for choosing Answerbase for your self help support needs. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your solution. Add and Manage Your Categories or Tags In your administration area, you'll see an option for either "Categories" or "Tags" in your main navigation depending on what configuration you've chosen for your s Read more
You can distribute Answerbase's subscription widget throughout your site in order to prompt customers to subscribe to answering questions related to the products that they've purchased. You can find the subscription widget in your administration dashboard under "Integration > Subscription Widget". This widget will display on your page similar to what you see below, but you can customize the verbiage and look as yo Read more
Thanks for choosing Answerbase to power product questions and answers on your ecommerce store. This guide covers how to manage an in-depth integration and configuration of Answerbase to get the most out of product Q&A over the long run, which includes the full list of items we encourage you to manage for the best integration. This in-depth guide will be an investment of time to manage an ideal integration. We do Read more
If your a Shopify merchant looking to integrate product questions and answers into your product page, Answerbase provides a robust solution to accomplish that goal and can scale as you scale your business. This article communicates the steps that you should take for a successful integration. Before we get to the integration, we encourage you to watch an update on what Google is doing with ecommerce-related search...a Read more
Answerbase provides you with a list of content that we would recommend that you create in order to ensure that your site is providing all of the most relevant question and answer content that your customers are asking about, and that you provide the answers in order to drive conversions and traffic on your site. What is the Value? The value in creating content that is recommended is the following: Increasing Co Read more
Manage all of your knowledge base content within Answerbase's administration area, review the management tools and capabilities in this video. Read more
This video gives an overview on the reporting capabilities that are provided to you within the Answerbase Administration Dashboard, as well as options for 3rd party analytics integration to track your content and user engagement. Read more
This video gives you an overview of some of the customization tools available for you from the self-service interface in the administration dashboard on Answerbase. Additional tools and flexibility is avaialble for Enterprise Plan customers, so if you have any additional needs in customization Contact Us about Enterprise Plan options and we'll make sure you're taken care of. See video on the administration tools belo Read more
Different customers have different preferences on how to manage specific Q&A threads, and which threads they'd like to act as their own page for SEO purposes and which threads where they actually want that content to live on other pages on their website but also be available on a page in the knowledge base. For these purposes, Answerbase gives them the ability to point the canonical tag for Q&A threads to any Read more
Answerbase has several ways of syncing with your product and product categories for your ecommerce site, most are automated but there are some cases where you may need to import your product data. First, identify whether this is needed or not for your integration. Here are the ways that Answerbase syncs with your product information: Automated Through Widget Parameters: If you've already installed our Q&A w Read more
There are SEO-related topics that commonly get asked about that are commonly misunderstood in the SEO world, so we went to help clarify some of these "SEO Myths" that are spreading around as it's putting unnecessary handcuffs on customers and many times restraining their ability to create pages and content that is going to be most satisfactory for visitors (and therefore not rank as well as they could/should on Googl Read more
It's a brave new world and the whole planet is talking about AI....and we've run into many customers who aren't up to date with if/how to use AI and what Google has said about it, so we wanted to create an article that goes over the detials of what Google has said and how to appropriately use AI to create efficiencies. First....let's just set everybody's mind at ease.....Google has made it abundantly clear that using Read more
In 2022 Google got a patent issued on something called an "Information Gain Score", where Google can compare several pages that cover the same information and create a score based on which pages are actually adding something to the Internet as far as new information, which they're coining as creating "Information Gain". When you ask Google what information gain is regarding SEO, this is what they pull up as an answer Read more
When customers are looking for a product, many times they're doing a broader "Product Category" or "Product Collection" level search but then they're presented with a number of products within that category and need to filter further from there to find the product they will feel satisfied will fit their needs and convert. Finding the Right Products Through Organic Search Filters Google's new "Merchant Listing Experie Read more
When you've created an Answerbase account, you can then integrate Answerbase ecommerce product Q&A into your ecommerce store. This tutorial specifically covers how to integrate Q&A into your product page, there is further instruction available on how to integrate into other areas of your ecommerce site (if desired) at a link at the end of this post. Let's go over how to integrate into your product pages. Step Read more
Below is the content formatting guide you should use when looking to import questions. There are different guides noted below depending on if you're using a hierarchical category structure or a tag structure for organizing your content, so make sure that you're referencing the appropriate structure based on your system settings that you have defined under "System Settings > General Settings". For a smooth import w Read more
If you're integrating into a services website, you want to identify the different "Services" that you provide and you'll want to ensure that those are defined when you insert the widget. This documentation covers a services site that has a few services that you provide and have a simple navigation to those services on your site, so if you just have several services you offer this documentation should service you well Read more
You can have your product questions and answers functionality search through your product descriptions, details, and specifications to ensure that if you've already provided an answer to a customer's question...Answerbase can auto-suggest that information to automatically answer that customer's question and lead them to convert to a sale. Within your administration area, you'll find under "System Settings > Produc Read more
When you add Q&A to your product page around the product description, its also helpful to have a more simple widget installed near the product title on the page which allows the users to (1) ask a new product question and (2) see how many Q&A threads are available for that product. To manage that, we support a call-to-action (CTA) widget. See the example below under the review stars: In order to add this widg Read more
Answerbase's administration dashboard allows you to effectively manage your categorization structure, with all the appropriate tools to add new categories, subcategories, manage those categories, view activity, and a host of other features. Read more
Answerbase product Q&A for ecommerce merchants provides a tool to increase conversions and search engine traffic to their stores. View an overview of the Answerbase Administration Tools for ecommerce merchants, which allows them to manage their content, users, and configuration. We hope this has helped in providing you with an overview of Answerbase's tools for ecommerce merchants. For more documentation regardin Read more
When you migrate to another ecommerce platform, your Q&A content will continue to drive value for you on your new site but after you make the transition you'll need to just let Answerbase know how to reassociate your Q&A content to your new product IDs on your new ecommerce platform. Most times ecommerce platforms will have a unique ID that is within their database and how each product is referenced within th Read more
Answerbase product page Q&A increases your ecommerce conversions while growing organic search traffic to your store. Ecommerce merchants who use Answerbase product Q&A see: Up to 75% of product questions answered through Answerbase convert to a sale. Organic traffic to their site grows by up to 4x as their Q&A content grows, and potential customers searching on Google (and other search engines) a Read more
If your a Bigcommerce merchant looking to integrate product questions and answers into your product page, Answerbase provides a robust solution to accomplish that goal and can scale as you scale your business. This article communicates the steps that you should take for a successful integration. Before we get to the integration, we encourage you to watch an update on what Google is doing with ecommerce-related search Read more
Answerbase gives you the tools to monitor and manage all of the users who engage with your Answerbase platform, including review and updating their settings, profiles, account information, roles, and other attributes for each user. Review this video to get an overview of those user management features available on Answerbase. Read more
Your users have the ability to subscribe to topics that they're interested in hearing about, so they're aware of any new posts that are published on the knowledge base or aware of engagement around posts they're actively following or have contributed content to. As users, they have the ability to manage these settings when they're logged into their account and as an administrator you can also configure and edit these Read more
Answerbase gives you all of the tools that you need to manage your content and users who engage with your knowledge base. Answerbase provides you with the a full featured administration interface, allowing you to manage content, manage users, review reporting, customize your knowledge base, integreation tools, as well as a number of settings options to configure the platform as you need. See a quick video overview of Read more
Domain options for integration of Answerbase. Subdirectory through a reverse proxy. From an SEO standpoint, the ideal integration is using a subdirectory so you would have something like: Yourdomain.com/answers That can be managed on Answerbase through use of a Reverse Proxy, see how Moz addresses the comparison between a subdomain approach and a subdirectory approach in their article What is Read more
Thanks for choosing Answerbase for your business. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your solution. Add and Manage Your Categories or Tags In your administration area, you'll see an option for either "Categories" or "Tags" in your main navigation depending on what configuration you've chosen for your site. If you've Read more
When you're integrating your site with Answerbase you submit a test question on a widget, and get the following validation: What this means is that there hasn't been at least one product or category associated with the question, to let us know what the question is about. MOST COMMON CAUSE OF THIS VALIDATION The most common cause of this validation is with an ecommerce integration, where you're supporting product-spec Read more
If you're transitioning from a different platform, or if you simply want to have your team create some great content for you to start out with, then you'll need to import your Q&A content (and potentially users if you're wanting to support a community where your customers can also answer questions). IMPORTING QUESTION AND ANSWER CONTENT In your administration site, you'll see an option in your left hand navigatio Read more
Thanks for choosing Answerbase to power collaboration within your organization. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your community platform. Add and Manage Your Categories or Tags In your administration area, you'll see an option for either "Categories" or "Tags" in your main navigation depending on what configuration Read more
When you're testing your Q&A widget on your product pages and try to submit a question as a guest you may run into a validation that says "This is email is associated with an existing account. Please sign in." like this: The most common cause is that the email address that you've provided when testing out posting a question is one that is associated with one of your Administrator or Moderator users. In that case, Read more
When you integrate the full featured Q&A widget into your product page to support product-specific questions and answers, you'll want to test the integration after it's done to make sure everything is working well. POSTING A TEST QUESTION The first thing to do is get to a product page on your website and get to the Q&A widget placement where you can ask a question. Follow these steps: Write a simple tes Read more
Now that you have your account information, you'll want to determine what users are going to be managing content on your platform. If you are the only person who is going to be managing the site and content, then you don't have to worry about setting up new users....but you may want to consider the "Default Content Publishing Rules" below to ensure that newly posted content is published based on your preferences. If Read more
We saw Q&A content soar through Google's 2024 core updates....from March to November (current month) we saw about a 5x increase in organic traffic to Q&A content specifically....and we've also seen lift for our customers sites that the Q&A content is integrated in and around. There are a couple different ways we've seen this play out which we'd like to point out in this post. We're going to show two examp Read more