An Introduction to Answerbase Ecommerce Product Q&A
There are several things going on in the ecommerce, technology, customer behavior and SEO which is driving merchants to explore solutions like Answerbase on their site. We've listed a few of those below so you can understand a bit more about what is going on and why you should consider Answerbase for your site.
It would be useful for you to schedule a call so we can communicate and provide some more information on each of these topics, so you're informed on the latest items that will impact your ecommerce site moving forward. That evolving landscape sets the stage for the services that Answerbase provides through our product and product category Q&A capabilities......which ensures you can leverage the information and expertise on your website and within your company to improve your conversion rates and drive new traffic to your site through organic traffic.
Answerbase sees through its technology that the effective discovery, creation, distribution and engagement creates a continuous cycle of improved results for companies. Answerbase increases conversions, discovers and efficiently fulfills all information demand, drives new targeted traffic and lifts positions in organic search, and AI in to create notable efficiencies in content creation and SEO automation.
Answerbase accomplishes these goals through several methods which we will go over with you, we'll note a few below.
- Google's Shift to Ranking Pages & Sites with "People-first content": Google has notable changed it's automated ranking systems and signals and they are rewarding the pages and sites who are effectively publishing "people-first helpful content". This began with the Helpful Content Update, which them turned into the Helpful Content System, and in March 2024, Google announced a core update that incorporated its helpful content system into its core ranking system. Answerbase customers saw a notable lift in traffic to their product/category pages as well as their content generated through Answerbase. See this Ahrefs chart which reflects how the positions of the content generated through Answerbase has performed through Google's March 2024 updates.
- Generative AI: The whole world was introduced to generative AI through ChatGPT,which caused Google to communicate updated guidance on the usage of AI with content creation, the introduction of their own AI products through Gemini and AI Overviews, and opened the door for companies utilizing this technology to create dramatic efficiencies in content creation and SEO. Answerbase's page-by-page optimization tools are increasing productivity for ecommerce merchants who are seeing over a 6x improvement in their productivity in optimizing their product and category pages which is providing valuable people-first helpful content that is in alignment with Google's guidance on how AI should be used in appropriate ways. Answerbase's AI understands all about your products and how they align with questions asked during the purchasing decision, see an example of some of the category-level Q&A that we generate to lead visitors on the category level to the appropriate products wtihin that category....while naturally link building to your most valuable products for SEO.
- New Ecommerce Search Results with "Merchant Listing Experiences": In early 2024 Google started surfacing "Merchant Listing Experiences" which have started to take over the #1 spots for product searches on Google (within their normal organic results, not requiring the customer to click into "Shopping"), overtaking category pages. These are tables of product pages, and any product page with structured data on them are eligible for results. These results make product page SEO more important than ever and merchants are using Answerbase's AI-Enhanced product-by-product optimization work flow to optimize their pages in less than 5 minutes per page....where we've seen lift in position for these product results. See the example below where we saw that site with an average position of 17.5 for the keyword "model train storage boxes"....and after our AI-Enhanced optimization was applied you'll see it positioned in the #3 spot, #8, and then various other placements on that 1st page of results.
It would be useful for you to schedule a call so we can communicate and provide some more information on each of these topics, so you're informed on the latest items that will impact your ecommerce site moving forward. That evolving landscape sets the stage for the services that Answerbase provides through our product and product category Q&A capabilities......which ensures you can leverage the information and expertise on your website and within your company to improve your conversion rates and drive new traffic to your site through organic traffic.
Answerbase sees through its technology that the effective discovery, creation, distribution and engagement creates a continuous cycle of improved results for companies. Answerbase increases conversions, discovers and efficiently fulfills all information demand, drives new targeted traffic and lifts positions in organic search, and AI in to create notable efficiencies in content creation and SEO automation.
Answerbase accomplishes these goals through several methods which we will go over with you, we'll note a few below.
- AI-Enhanced Optimization Workflows: Answerbase uses AI appropriately (consistent with Google's Guidelines) to dramatically speed up the production and publishing of high quality people-first helpful content on your site which impact both conversion rates and SEO. Answerbase provides a product-by-product and category-by-category optimization work flow, proposing quality product category content and product details page content for you to review and bolstering the helpful content on your site.
- Satisfactory User Experience: A satisfactory experience in finding the information they're looking for is important for your customer's satisfaction, Conversion Rate Optimization (CRO) and also Search Engine Optimization (SEO). Answerbase is focused on ensuring that your customers have the best possible experience when they get to a page on your site. If you've already provided the information that your customers are looking for which will help confirm which product is going to satisfy their needs, Answerbase can put that information in front of those visitors as quickly as possible and convert them to a sale. They shouldn't have to wait for an answer, and you shouldn't have to answer questions that have already been addressed, so through Answerbase everybody wins and gets the best experience.
- Conversion Rate Optimization (SEO): As you're able to efficiently answer customer questions, those customers convert to a sale. On average across all of our customers, Answerbase sees that 7.5% of engagements with our solution on ecommerce merchant's sites convert to a sale. Given that the average conversion rate for ecommerce merchants in general is typically between 2-3%, that should be a conversion lift for your store.
- Search Engine Optimization (SEO): Google and searchers are looking for "people-first content", that demonstrates E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). Google's "Helpful Content Update" turned into the "Helpful Content System" and finally in March 2024 Google incorporated that Helpful Content System into it's Core Ranking Systems as many of their different systems and signals will judge how helpful your pages and site is as a whole. Answerbase customers have thrived through all of these updates as we're facilitating the discovery, creation, publishing and effective distribution of people-first helpful content in a way where that content lifts the position of your products and becomes a customer acquisition channel for your site.
