Answer
Jun 04, 2024 - 03:38 PM
Answerbase provides AI-enhanced tools and workflows that enable customers to optimize their ecommerce site with AI-Enhanced Product Category Page SEO Tools (which is covered in this article) and also Product Details Page SEO Tools (you should read this after you're done here). We'll first go over what Google's communicated about utilizing AI to help generate content and then we'll dig into the tools that Answerbase provides to enable ecommerce merchants to optimize their product pages and and category pages 6-12x faster than they've done through traditional means.
Google has made it abundantly clear that using AI is NOT against Google Search's Guidelines (in fact, they offer their own AI models for businesses to use). See what Google communicated that in their article "Google Search's guidance about AI-generated content" where they said the following:
"Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings, which is against our spam policies."
AI is best used for efficiency. Combined with your company's data, unique content, and the expertise of your personnel it can be used to very quickly and effectively create high-quality content that satisfies your visitors to help them get to the right product and convert and also provide value for SEO. Google has made it very clear that companies should be creating content for people, not search engines, so you should be focusing on creating "People-first content" that satisfies the visitors....and Google's Helpful Content System and Core Rankings reward sites with visibility and better rankings. AI just enables you to do it faster than you were able to before all these great AI tools existed.
When it comes to Product Collection or Product Category Page content, you need to think about what is going to be useful to your audience. So, let's get into the mind of your visitor and look to service them well with great information that is both helpful to them and helps them get to the product they are looking at is a great fit for that matches .
Answerbase utilizes this approach in our category-by-category optimization work flow where we feed you with AI-Proposed Q&A threads that will accomplish these goals. The AI-Generated Q&A for category recommendations go through the common attributes of that type of product and inform the visitor about the benefits and considerations related to those attributes based on the products within your inventory. We encourage you to schedule a demo so we can speak about how we'd configure this for your site but you can see an example of what our AI-Proposed Q&A shows and includes:
As noted above, the content that Answerbase proposes for optimization of your category pages for SEO include the following:
This provides valuable information, leads customers to the right products that match their needs, and links building value back to the most valuable product pages. Of course, on top of the AI-generated Q&A you'll also be fed with the questions regularly asked on Google related to that product category along with (1) an AI-proposed answer and (2) if Google has a featured snippet for that answer to know what you're competing against.
If you'd like to hear more about how AI can help you with optimizing your product collections pages and product category pages, schedule an Answerbase demo today and we'll have a product specialist talk to you about your goals.
Google has made it abundantly clear that using AI is NOT against Google Search's Guidelines (in fact, they offer their own AI models for businesses to use). See what Google communicated that in their article "Google Search's guidance about AI-generated content" where they said the following:
"Appropriate use of AI or automation is not against our guidelines. This means that it is not used to generate content primarily to manipulate search rankings, which is against our spam policies."
AI is best used for efficiency. Combined with your company's data, unique content, and the expertise of your personnel it can be used to very quickly and effectively create high-quality content that satisfies your visitors to help them get to the right product and convert and also provide value for SEO. Google has made it very clear that companies should be creating content for people, not search engines, so you should be focusing on creating "People-first content" that satisfies the visitors....and Google's Helpful Content System and Core Rankings reward sites with visibility and better rankings. AI just enables you to do it faster than you were able to before all these great AI tools existed.
When it comes to Product Collection or Product Category Page content, you need to think about what is going to be useful to your audience. So, let's get into the mind of your visitor and look to service them well with great information that is both helpful to them and helps them get to the product they are looking at is a great fit for that matches .
Answerbase utilizes this approach in our category-by-category optimization work flow where we feed you with AI-Proposed Q&A threads that will accomplish these goals. The AI-Generated Q&A for category recommendations go through the common attributes of that type of product and inform the visitor about the benefits and considerations related to those attributes based on the products within your inventory. We encourage you to schedule a demo so we can speak about how we'd configure this for your site but you can see an example of what our AI-Proposed Q&A shows and includes:
As noted above, the content that Answerbase proposes for optimization of your category pages for SEO include the following:
- Relevant Questions (in Green): Answerbase understand what types of details that purchasers consider about a product within a product category and ensures that there is a Q&A pair about each detail and the considerations/benefits for that detail within the range of products you provide.
- Helpful Answers (in Yellow): The answer speaks to the variety of options that you have within your current inventory which satisfy the intent of the question, also highlighting the benefits of the different types of options that are available within that category of products. This ensures the customer can make an informed decision and lead to the appropriate product.
- Automated Link Building to Valuable Products (in Red): Answerbase will identify the products within your inventory that are best to highlight within the answer, speak to how those product's attributes are valuable to consider within the context of the answer, and automatically create links to those products to lead the visitor (and search engines) to the appropriate product.
- Automated Keyword Optimization (in Gray): Those questions and answers are automatically optimized to include the short-tail search queries most often used in search engines related to that specific product category. This ensures that you not only provide helpful content but can also provide position lift for your product category pages and product pages within organic results.
This provides valuable information, leads customers to the right products that match their needs, and links building value back to the most valuable product pages. Of course, on top of the AI-generated Q&A you'll also be fed with the questions regularly asked on Google related to that product category along with (1) an AI-proposed answer and (2) if Google has a featured snippet for that answer to know what you're competing against.
If you'd like to hear more about how AI can help you with optimizing your product collections pages and product category pages, schedule an Answerbase demo today and we'll have a product specialist talk to you about your goals.