Ecommerce FAQ Case Study - From Zero Organic Visits to over 600K in 12 Months, 44 Organic Visits Per FAQ Posted
We often get the question of how quickly ecommerce customers will see results as they scale their ecommerce FAQs.....and our answer is always the same:
"Don't think about SEO, think about serving your customers well with great information...and the SEO comes after that because search engines need that good content".
The only real question is...what does your company and your company's employees have locked within your company and in their brains that is of value that searchers. If you have that content, are are willing to spend the time communicating that content in a way that aligns with what people are searching for......Google, ChatGPT, Perplexity, Claude...and wherever else people go for information....they NEED to reward you. They need to reward you because they need what you have, and they can't survive without a steady stream of that knowledge that is filling every information gap on the planet.
From Zero to 1.4 Million Yearly Organic Visits via Ecommerce FAQ Content
Let us show an example of what can happen when you and your team is committed to servicing your customers with great information related to your products. This customer signed up with Answerbase in March 2024 and see what happened in the first 12 months of starting their account and how that will lead to over 1.4MM organic visitors (tracking for for more than that). See the first 12 months of activity here:
That is zero to over 600K organic visits to their Ecommerce FAQ content within the first 12 months of opening their account. But...look at the trajectory.....if you take the last 28 days of search activity and project what that will be over the next 12 months if it just sustains (it continues to grow, so it should be more)......the "run rate" of that activity is they'll see at least 1.4 million organic visits to their ecommerce FAQ content in the next 12 months. Again, we continue to see this customer grow in their traffic, so it should be more.
How Did They Get There with Ecommerce FAQs?
They helped their customers with great ecommerce FAQ content...and a lot of it. 29K Ecommerce FAQs to be exact....but as you can see it works when you do it well, and Answerbase can feed you with the content demand and make it as efficient as possible to fulfill it.
Answerbase helps feed our customers with great content that is actually being asked for from customers....and ensuring our customers can fulfill that within the most efficient manner. This is what Answerbase's AI-Enhanced workflows are built for, efficiency. The customer above has published 29K Ecommerce FAQs which lead to that performance....but they had knowledgeable staff who were reviewing the content, editing when necessary, and adding their expertise when they had it to create "information gain" for the planet....and that is what Google and all of these other AI "search engines", "answer engines" or whatever you want to call it....that is what they need. So, they have no choice but to find that content, and reveal it...and have an incentive in place for companies and people to continue creating the content.
Average of 44 Visitors Per Year Per Ecommerce FAQ Posted
If you're just starting out with Answerbase....obviously the road to 29K is...well, a road:) The good news is...if you break down what actually happens, you can expect a certain amount of traffic in the future from each piece of content you publish. The customer above....the way that was tracking based on the last 28 days of data from Google Search Console, they are going to average 44 visitors per ecommerce FAQ pair that they post. Think about that.....for every question that they answer well related to the products they're selling, they will attracting an average of 44 new customers simply by servicing their customers well by answering their questions. We have other case studies where we've seen ecommerce FAQs attract 88 visitors per year per FAQ, and on the other end of the spectrum where we've seen ecommerce FAQs attract 19 visitors per year per FAQ. We encourage you to read those case studies as well....but just know it's not just about the first customer. On average Answerbase sees 8% of new answers convert to a sale (which is a lift of the average ecommerce conversion rate of 2-3%)....but we see that over 21% of Q&A pairs eventually have conversion attribution.
87% of Their Ecommerce FAQs are Indexed
For the customer above....87% of their ecommerce FAQs are getting indexed. We've seen that go as high as 98% of ecommerce FAQs getting indexed, we encourage you to read that ecommerce FAQ case study here. Another one if you're interested, here is another ecommerce FAQ case study where 83% of their content is being indexed. The bottom line is, "SEO" or "GEO" or "AEO" or whatever people want to call it moving forward isn't overly complicated....you need to be creating information that these search engines need...and if you create ecommerce FAQs that are actually providing value for the planet, they need to reward you. They don't have a choice, they need that content and much of that content is still locked in your unpublished customer communication (which Answerbase can identify and extract) as well as the heads of your staff with their unique experience and expertise in the field.
Answerbase Helps You Scale Your Ecommerce FAQs
Answerbase recognizes your top selling products and collections, we are able to understand the customer demand for information related to those products and categories...and we can generate ecommerce FAQs at scale that combine a real customer demand for information, with real original expertise that best satisfies that information demand, and then publishing that in the most efficient way possible. See our AI-Enhanced Ecommerce FAQ workflow below and how we can do this:
So, we'll let you know what your customers are looking for as far as what their actual "Frequently Asked Questions" are....you just need to have the product knowledge and fulfill it.
It's just about customer demand for information, real knowledge that builds value for the planet, and publishing and distributing that in the most efficient way possible (which Answerbase can do). If a customer knows what they're talking about with their products, we expect Ecommerce FAQs to drive between 20-50% of their organic traffic/visibility over time.....we encourage you to Schedule a Demo so we can talk about what Answerbase Ecommerce FAQs can do for you.
"Don't think about SEO, think about serving your customers well with great information...and the SEO comes after that because search engines need that good content".
The only real question is...what does your company and your company's employees have locked within your company and in their brains that is of value that searchers. If you have that content, are are willing to spend the time communicating that content in a way that aligns with what people are searching for......Google, ChatGPT, Perplexity, Claude...and wherever else people go for information....they NEED to reward you. They need to reward you because they need what you have, and they can't survive without a steady stream of that knowledge that is filling every information gap on the planet.
From Zero to 1.4 Million Yearly Organic Visits via Ecommerce FAQ Content
Let us show an example of what can happen when you and your team is committed to servicing your customers with great information related to your products. This customer signed up with Answerbase in March 2024 and see what happened in the first 12 months of starting their account and how that will lead to over 1.4MM organic visitors (tracking for for more than that). See the first 12 months of activity here:
That is zero to over 600K organic visits to their Ecommerce FAQ content within the first 12 months of opening their account. But...look at the trajectory.....if you take the last 28 days of search activity and project what that will be over the next 12 months if it just sustains (it continues to grow, so it should be more)......the "run rate" of that activity is they'll see at least 1.4 million organic visits to their ecommerce FAQ content in the next 12 months. Again, we continue to see this customer grow in their traffic, so it should be more.
How Did They Get There with Ecommerce FAQs?
They helped their customers with great ecommerce FAQ content...and a lot of it. 29K Ecommerce FAQs to be exact....but as you can see it works when you do it well, and Answerbase can feed you with the content demand and make it as efficient as possible to fulfill it.
Answerbase helps feed our customers with great content that is actually being asked for from customers....and ensuring our customers can fulfill that within the most efficient manner. This is what Answerbase's AI-Enhanced workflows are built for, efficiency. The customer above has published 29K Ecommerce FAQs which lead to that performance....but they had knowledgeable staff who were reviewing the content, editing when necessary, and adding their expertise when they had it to create "information gain" for the planet....and that is what Google and all of these other AI "search engines", "answer engines" or whatever you want to call it....that is what they need. So, they have no choice but to find that content, and reveal it...and have an incentive in place for companies and people to continue creating the content.
Average of 44 Visitors Per Year Per Ecommerce FAQ Posted
If you're just starting out with Answerbase....obviously the road to 29K is...well, a road:) The good news is...if you break down what actually happens, you can expect a certain amount of traffic in the future from each piece of content you publish. The customer above....the way that was tracking based on the last 28 days of data from Google Search Console, they are going to average 44 visitors per ecommerce FAQ pair that they post. Think about that.....for every question that they answer well related to the products they're selling, they will attracting an average of 44 new customers simply by servicing their customers well by answering their questions. We have other case studies where we've seen ecommerce FAQs attract 88 visitors per year per FAQ, and on the other end of the spectrum where we've seen ecommerce FAQs attract 19 visitors per year per FAQ. We encourage you to read those case studies as well....but just know it's not just about the first customer. On average Answerbase sees 8% of new answers convert to a sale (which is a lift of the average ecommerce conversion rate of 2-3%)....but we see that over 21% of Q&A pairs eventually have conversion attribution.
87% of Their Ecommerce FAQs are Indexed
For the customer above....87% of their ecommerce FAQs are getting indexed. We've seen that go as high as 98% of ecommerce FAQs getting indexed, we encourage you to read that ecommerce FAQ case study here. Another one if you're interested, here is another ecommerce FAQ case study where 83% of their content is being indexed. The bottom line is, "SEO" or "GEO" or "AEO" or whatever people want to call it moving forward isn't overly complicated....you need to be creating information that these search engines need...and if you create ecommerce FAQs that are actually providing value for the planet, they need to reward you. They don't have a choice, they need that content and much of that content is still locked in your unpublished customer communication (which Answerbase can identify and extract) as well as the heads of your staff with their unique experience and expertise in the field.
Answerbase Helps You Scale Your Ecommerce FAQs
Answerbase recognizes your top selling products and collections, we are able to understand the customer demand for information related to those products and categories...and we can generate ecommerce FAQs at scale that combine a real customer demand for information, with real original expertise that best satisfies that information demand, and then publishing that in the most efficient way possible. See our AI-Enhanced Ecommerce FAQ workflow below and how we can do this:
So, we'll let you know what your customers are looking for as far as what their actual "Frequently Asked Questions" are....you just need to have the product knowledge and fulfill it.
It's just about customer demand for information, real knowledge that builds value for the planet, and publishing and distributing that in the most efficient way possible (which Answerbase can do). If a customer knows what they're talking about with their products, we expect Ecommerce FAQs to drive between 20-50% of their organic traffic/visibility over time.....we encourage you to Schedule a Demo so we can talk about what Answerbase Ecommerce FAQs can do for you.
