Answer
May 07, 2024 - 11:46 AM
Answerbase makes onboarding to your site as easy as we can with just some relatively quick items to take care of and documentation (including videos) to make that as clear as possible. Our team will also assist you to ensure you're integration is 100% so you visitors can engage and you can start to see measurable value.
To help you get onboarded and so you have an understanding of what will be involved, we have organized a list of the things you'll want to make sure are taken into account so we can ensure we get you the maximum value from your Q&A engagement and content. We recommend that you accomplish each of the following items, most take less than 5 minutes to do. For each item you'll find a link for more detailed documentation, most of which contain a video that walks you through, so please follow these steps and we'll work to make sure you get set up quickly and effectively.
To help you get onboarded and so you have an understanding of what will be involved, we have organized a list of the things you'll want to make sure are taken into account so we can ensure we get you the maximum value from your Q&A engagement and content. We recommend that you accomplish each of the following items, most take less than 5 minutes to do. For each item you'll find a link for more detailed documentation, most of which contain a video that walks you through, so please follow these steps and we'll work to make sure you get set up quickly and effectively.
- Integration Into Product Pages: The most common integration is using our widget here, it just requires that you take our widget (found under "Integration > Q&A Widget" in your admin site) and then make sure that when your product pages are loaded that you pass in the appropriate parameters so we know what product the visitor is looking at and we can connect/show the appropriate content. We strongly recommend integrating into your Category Pages as well, to engage our visitors if they've scrolled through your available products within a category and still haven't found what they're looking for so you don't lose them and they have an option to ask you if you have a specific product that may fit their specific needs. Category Q&A helps you convert those customers and also builds you up as an authority on that overall topic for SEO purposes. To help, review our Documentation Specific to Product & Product Category Page Integration.
- Auto-Suggesting Answers from Existing Content (Less than 5 minutes to configure): It's important for conversion that if you have product information that may already answer their questions, we can auto-suggest that when they start asking. We see on average 7.5% of engagements of Q&A convert to a sale (we have customers who see that when the Q&A engagement confirms that the product as a match, they see a conversion 75% of the time in those situations), so given the average ecommerce conversion rate is 2-3% this should be a lift on your conversion rate.........and it allows you to see that conversion without any additional work from your team. To help set this up, review our documentation on how to auto-suggest answers from product details and specifications.
- Connect Your Google Search Console Account (Less than 5 minutes to configure): Answerbase can feed you with questions being asked regularly on Google about your products and product categories, and even suggest optimizations for your content so we can ensure that your content is aligned with how people would actually search for it on Google and other search engines. See documentation on How to Connect Your Google Search Console Account.
- Ensure Your Q&A Content Lives on Your Domain (Less than 5 minutes to configure): Google has made it clear that they don't care how long content is, and sometimes shorter content will be better than longer-form content, they just want to fulfill the search intent of their users. This enables your Q&A content to help fulfill that demand with great short answers that you communicate with your customers every day and we want to make sure those Q&A landing pages are on your domain. Please see our documentation on how to setup your Q&A on your domain.
- Add Q&A Sitemap to Google Search Console (Less than 5 minutes to configure): Once your Q&A knowledge base is on your own domain, you'll want to add the Q&A sitemap into Google Search Console so that Google recognizes it as part of your property and we can ensure that Google is up to date about all the new Q&A content as it gets posted. See our documentation on Adding Your Q&A Sitemap in Google Search Console.
- Adding Conversion Tracking Code: Answerbase's goal is to provide you with measurable value, and especially focused on ensuring that you're getting measurable monetary value from using Answerbase on your site. We actually track conversion down to each individual Q&A pair and engagement, in order to help ensure we're able to surface the content that is actually driving conversion. We would like to be able to track and report this back to you in monthly snapshot reports that you'll see under "Reports > Snapshot" where we will provide you with a monthly update on what happened the previous month and what value we were involved with creating. In order for us to provide you with these reports, we need you to insert our conversion tracking code. Please read our documentation on How to Insert Your Conversion Tracking Code.
- Double Check Your Integration Under "Reports > Snapshot": Answerbase works to lead you on anything you may need to do in order to ensure we can do our job to drive the most value to you. If you visit "Reports > Snapshot" in your administration dashboard it will list out "required" and "recommended" actions which will highlight if any of the above items are not done. This is to help ensure that any pending items are clear so we can do our job for you to create value.
