How Can I Lead Ecommerce Visitors to the Best Product for Their Specific Needs
When customers are looking for a product, many times they're doing a broader "Product Category" or "Product Collection" level search but then they're presented with a number of products within that category and need to filter further from there to find the product they will feel satisfied will fit their needs and convert.
Finding the Right Products Through Organic Search Filters
Google's new "Merchant Listing Experiences" which have started to take over the #1 spots for these traditionally category-level searches are evolving to help satisfy these considerations as they're offering ways of further filtering the product selection available. See a search for "Basketballs' here (take note that this isn't the "Shopping" tab, its just the default organic result on desktop now):
Notice that they have a couple different ways of digging into what products meet your needs....the first is on the left navigation where you'll see options to click on and that will further filter your products results and you'll see those results evolve as you start identifying the criteria you're looking for in a basketball. If you choose to not click into those filters, you'll see that Google is presenting other ways you can start narrowing your search within the Merchant Listing Experiences themselves....see highlighted here:
If you click on those to expand them down, you'll see they just start showing more of a selection that is more narrowed down to what you're looking for. See how it shows here as you expand that down:
So by optimizing your product pages for these organic Merchant Listing Experiences results will help naturally lead customers with the right compatibility fit to your products which will increase conversions and also decrease the returns of customers buying the wrong products.
Finding the Right Products on Your Site
Answering this question and leading the searcher to products that satisfy that compability match is important for ecommerce merchants, because it leads to (1) higher conversions and (2) lower return rates. For example, one of our customers RVupgrades sees that when the Q&A pair confirms that the product is a compatibility match...they see a conversion 75% of the time.
Answerbase satisfies this content through AI-proposed content that satisfies this considerations when considering a purchase of a specific type of product. Answerbase generates content that educates/leads visitors to the "best" products when it comes to xyz features/attributes/specifications related to their actual need. We can recognize within the ecommerce merchants current/available inventory....and points out the "best" options within their inventory for those specific attributes and the value of those attributes for certain situations/environments. For example, when looking at RV air conditioners....see these examples we generate:
So....this manages "best" considerations as we lead visitors and searchers to the "best" product for their specific need, which is important for ecommerce category page conversion and SEO. Of course, you get the link building to those appropriate/relevant products in the same breath...and those products that are represented are prioritized by the ones that have proven to convert in that category. Answerbase also suggests keyword optimizations when that makes sense....you can see a diagram of what it's doing here:
This allows marketing managers, who don't necessarily have the expertise about the products/categories they're optimizing for.....they don't need to know much about the products because we're generating all of these recommendations off of existing/published/vetted product information that is great information...it's just not in a format that is useful on the category level. We do also do this on the product level as well based off vetted/good product information...see an overview/diagram/screenshot of that here:
So....we're working to enable marketers to have content that has great/quality/useful information baked into it.....and then they can apply their SEO strategy/expertise to that quality content to ensure it services both visitors and searchers....and achieves higher level SEO goals with keyword optimization, link building, etc. This is a method where you can appropriately use AI for ecommerce product page SEO and ensure it's helpful information for both visitors and those searching on Google.
We'd love to schedule a call with your team to talk about what Answerbase can do for your ecommerce store.
Finding the Right Products Through Organic Search Filters
Google's new "Merchant Listing Experiences" which have started to take over the #1 spots for these traditionally category-level searches are evolving to help satisfy these considerations as they're offering ways of further filtering the product selection available. See a search for "Basketballs' here (take note that this isn't the "Shopping" tab, its just the default organic result on desktop now):
Notice that they have a couple different ways of digging into what products meet your needs....the first is on the left navigation where you'll see options to click on and that will further filter your products results and you'll see those results evolve as you start identifying the criteria you're looking for in a basketball. If you choose to not click into those filters, you'll see that Google is presenting other ways you can start narrowing your search within the Merchant Listing Experiences themselves....see highlighted here:
If you click on those to expand them down, you'll see they just start showing more of a selection that is more narrowed down to what you're looking for. See how it shows here as you expand that down:
So by optimizing your product pages for these organic Merchant Listing Experiences results will help naturally lead customers with the right compatibility fit to your products which will increase conversions and also decrease the returns of customers buying the wrong products.
Finding the Right Products on Your Site
Answering this question and leading the searcher to products that satisfy that compability match is important for ecommerce merchants, because it leads to (1) higher conversions and (2) lower return rates. For example, one of our customers RVupgrades sees that when the Q&A pair confirms that the product is a compatibility match...they see a conversion 75% of the time.
Answerbase satisfies this content through AI-proposed content that satisfies this considerations when considering a purchase of a specific type of product. Answerbase generates content that educates/leads visitors to the "best" products when it comes to xyz features/attributes/specifications related to their actual need. We can recognize within the ecommerce merchants current/available inventory....and points out the "best" options within their inventory for those specific attributes and the value of those attributes for certain situations/environments. For example, when looking at RV air conditioners....see these examples we generate:
So....this manages "best" considerations as we lead visitors and searchers to the "best" product for their specific need, which is important for ecommerce category page conversion and SEO. Of course, you get the link building to those appropriate/relevant products in the same breath...and those products that are represented are prioritized by the ones that have proven to convert in that category. Answerbase also suggests keyword optimizations when that makes sense....you can see a diagram of what it's doing here:
This allows marketing managers, who don't necessarily have the expertise about the products/categories they're optimizing for.....they don't need to know much about the products because we're generating all of these recommendations off of existing/published/vetted product information that is great information...it's just not in a format that is useful on the category level. We do also do this on the product level as well based off vetted/good product information...see an overview/diagram/screenshot of that here:
So....we're working to enable marketers to have content that has great/quality/useful information baked into it.....and then they can apply their SEO strategy/expertise to that quality content to ensure it services both visitors and searchers....and achieves higher level SEO goals with keyword optimization, link building, etc. This is a method where you can appropriately use AI for ecommerce product page SEO and ensure it's helpful information for both visitors and those searching on Google.
We'd love to schedule a call with your team to talk about what Answerbase can do for your ecommerce store.
