Immediate Organic Traffic & People Also Asked Lift by Migrating Existing Ecommerce FAQs to Answerbase
We had a customer who had over 2K Q&A pairs from another platform that they imported into Answerbase, so wanted to communicate on what they experienced so future customers that import FAQ/Q&A content from another platform can have an idea of what they may see.
Ecommerce FAQs, Effectively Published & Distributed, are Like an Organic Traffic "Light Switch"
You can see what happened when they integrated Answerbase's ecommerce FAQ capabilities on their site.....the FAQ content that they had was quickly leveraged to drive high intent traffic (more on that below). It quickly jumps up as you can see here:
That is a quick jump where the ecommerce FAQ content. This traffic was just sitting there and waiting to be seen through the content....it had just been published on a unsophisticated ecommerce FAQ platform....so Answerbase fixed that. If you have Q&A content that is part of an existing "Product Reviews" widget....you need to understand that these platforms are trying to manage everything and they are not managing ecommerce FAQs well at all. They likely have a great product reviews platform and other tools....we've seen nothing out there (other than Answerbase) that is effectively leveraging ecommerce FAQ content to do anything like you see above. You need to migrate your Ecommerce FAQ content over to Answerbase...and we'll leverage it for you to drive traffic and conversions.
How is the Ecommerce FAQ Performing and How Scalable Is It?
Based on the above results.....the ecommerce FAQ content is now 4.7% of their overall organic traffic within just a few months. But...it's only 2.5% of the pages on their site. From a performance standpoint, the ecommerce FAQ content is positioned more than twice as well as all their other pages....as it's fulfilling the real intent of searches. The great thing about ecommerce FAQ content is that Answerbase can effectively feed them with all of the ecommerce FAQs that are really demanded by customers related to their products and collections....and all they need to do is continue serving their customers well by providing great answers to those questions. For each product, you can publish as many questions that fulfill a real customer demand for information related to each product......so it is THE way to continue scaling content on your site that performs great in both AI and organic search results. Answerbase can go as deep as you'd like, to fulfill every informational request that customers have and ensure your brand is providing the answers.
How Ecommerce FAQs Increase Exposure in People Also Asked Questions
This customer reported an "explosion" in "People Also Asked" SERP features as seen here:
They had been sitting stagnant for years, and simply by migrating their Q&A content to Answerbase they were able to see a notable jump in both organic traffic and desired SERP features....where they are recognizing that "Many of the PAA search intents are transactional or commercial "
The Huge "Hidden" Opportunity
With the above customer, what was astounding was that the previous "ecommerce Q&A" platform they had and migrated to Answerbase....that other platform was not focused on the whole point of the Q&A content.....serving customers. We found that over 90% of the answers that customers were engaging with....the customers actually HATED the answers. Think about that, this was content that was published on their site for years...and having a NEGATIVE impact on their brand and conversions. Answerbase enables them to now recognize the content that needs help, highlight the content that customers want the answers to but the answers are inadequate.....and ensure that every ecommerce FAQ on their site is actually servicing customers well. This will help their conversion rates and also their organic traffic.
Answerbase is simply the best way of publishing and distributing ecommerce FAQs around your site, as it's able to effectively service customers on your site with FAQs that are ACTUALLY "frequently asked"....and ensure that content is published effectively to help dominate organic search results for SEO and GEO. We encourage you to schedule a consultation for more information on how Answerbase can power FAQs on your ecommerce site.
Ecommerce FAQs, Effectively Published & Distributed, are Like an Organic Traffic "Light Switch"
You can see what happened when they integrated Answerbase's ecommerce FAQ capabilities on their site.....the FAQ content that they had was quickly leveraged to drive high intent traffic (more on that below). It quickly jumps up as you can see here:
That is a quick jump where the ecommerce FAQ content. This traffic was just sitting there and waiting to be seen through the content....it had just been published on a unsophisticated ecommerce FAQ platform....so Answerbase fixed that. If you have Q&A content that is part of an existing "Product Reviews" widget....you need to understand that these platforms are trying to manage everything and they are not managing ecommerce FAQs well at all. They likely have a great product reviews platform and other tools....we've seen nothing out there (other than Answerbase) that is effectively leveraging ecommerce FAQ content to do anything like you see above. You need to migrate your Ecommerce FAQ content over to Answerbase...and we'll leverage it for you to drive traffic and conversions.
How is the Ecommerce FAQ Performing and How Scalable Is It?
Based on the above results.....the ecommerce FAQ content is now 4.7% of their overall organic traffic within just a few months. But...it's only 2.5% of the pages on their site. From a performance standpoint, the ecommerce FAQ content is positioned more than twice as well as all their other pages....as it's fulfilling the real intent of searches. The great thing about ecommerce FAQ content is that Answerbase can effectively feed them with all of the ecommerce FAQs that are really demanded by customers related to their products and collections....and all they need to do is continue serving their customers well by providing great answers to those questions. For each product, you can publish as many questions that fulfill a real customer demand for information related to each product......so it is THE way to continue scaling content on your site that performs great in both AI and organic search results. Answerbase can go as deep as you'd like, to fulfill every informational request that customers have and ensure your brand is providing the answers.
How Ecommerce FAQs Increase Exposure in People Also Asked Questions
This customer reported an "explosion" in "People Also Asked" SERP features as seen here:
They had been sitting stagnant for years, and simply by migrating their Q&A content to Answerbase they were able to see a notable jump in both organic traffic and desired SERP features....where they are recognizing that "Many of the PAA search intents are transactional or commercial "
The Huge "Hidden" Opportunity
With the above customer, what was astounding was that the previous "ecommerce Q&A" platform they had and migrated to Answerbase....that other platform was not focused on the whole point of the Q&A content.....serving customers. We found that over 90% of the answers that customers were engaging with....the customers actually HATED the answers. Think about that, this was content that was published on their site for years...and having a NEGATIVE impact on their brand and conversions. Answerbase enables them to now recognize the content that needs help, highlight the content that customers want the answers to but the answers are inadequate.....and ensure that every ecommerce FAQ on their site is actually servicing customers well. This will help their conversion rates and also their organic traffic.
Answerbase is simply the best way of publishing and distributing ecommerce FAQs around your site, as it's able to effectively service customers on your site with FAQs that are ACTUALLY "frequently asked"....and ensure that content is published effectively to help dominate organic search results for SEO and GEO. We encourage you to schedule a consultation for more information on how Answerbase can power FAQs on your ecommerce site.
