Answer
Jun 05, 2024 - 02:46 PM
The differences between Answerbase and our "competitors" is quite dramatic, there's a difference between companies claiming "we have a Q&A product" and it having all of the items necessary to drive significant value form the engagement and content.
Before We Talk About Features, Let's Talk About Measurable Results
First let's go over measurable results and lift from your Q&A engagement and content.
Just with the above items, there a very high probability that your current "Product Q&A" isn't accomplishing any of those goals (or even measuring so you'd be able to know). It's because typically they are a simple form on the page with a list of questions. That is not going to produce value and 2/3 of the value of your team's time in sharing it's expertise is lost by not effectively leveraging that engagement and content.
Let's Talk About the Features & Capabilities that Drive the Results
Regarding capabilities, see a list below of items where most competitors are falling short on some/all of the areas....and ask yourself if your "Product Q&A" supports each item:
If you're like most ecommerce merchants we talk to, your current "Product Q&A" is just a tack-on to a larger platform....and most times a reviews platform where Q&A isn't even advertised as one of their main products. They don't manage at least 80% of what is covered above and we'd love to talk about what you can do with your Q&A content when you import it into Answerbase....so you can effectively leverage that engagement and content in order to increase conversions and drive new traffic to your site.
Schedule an Answerbase Demo Today
Before We Talk About Features, Let's Talk About Measurable Results
First let's go over measurable results and lift from your Q&A engagement and content.
- Does your Q&A engagement drive measurable conversions and report it back to you?
Answerbase sees that 7.5% of customers that touch our Q&A content and capabilities on merchant websites convert to a sale. We're able to auto-suggest answers from your existing product descriptions, specifications, and previously answered questions in order to confirm the product compatibility and convert the sale. When you don't currently have the content, customers can ask a new question and get a new answer where we see 8% of those engagements convert to a sale, but the real gold comes after that.....as 21% of the Q&A pairs will eventually drive conversion either through autosuggest or driving new organic traffic (see below). Without Answerbase, Ecommerce merchants typically see a 2-3% conversion rate on their site so we should be a lift for your conversion rates and creates valuable content for SEO with attributable conversion. - Does your Q&A drive measurable new traffic to your website from search engines?
Answerbase supplements the content for Product Page SEO and Product Category SEO and also launches landing pages for Q&A threads that have regular search volume on Google (we connect directly with Google to recognize these). This enables merchants to ensure that every question they answer that is asked regularly on Google then "goes to work" FOR YOU in driving new conversions through autosuggest and traffic through organic search. With Google's continued focus on and optimization towards rewarding "people-first helpful content", merchants have thrived through all of the most recent core rankings systems updates and continue to do so. Answerbase customers have seen up to a 2x YOY (year over year) lift on their overall organic impressions and clicks through the 2024 Google updates, with some sites having the Q&A landing pages turn into 40% of their overall traffic. On average Answerbase sees that the Q&A landing pages have 121% higher CTR (click-through rate) than the merchant's normal CTR (all measured in Google Search Console) and some merchants see that the traffic going through Answerbase have 2x the customer LTV (customer lifetime value) compared to their normal search engine traffic. - Does your Q&A improve your content marketing efficiency 6-12x?
Answerbase has a proprietary page-by-page optimization workflow with AI-Enhanced Tools for Product Category SEO as well as AI-Enhanced Tools for Product Details Page SEO, where we have merchants that are optimizing their product pages with useful helpful content in less than 5 minutes per page. Our agency partners communicate to us that before Answerbase, they were spending somewhere between 30-60 minutes per page to (1) recognize what content related to the products could be valuable to write (2) write that content (3) optimize that content with the appropriate keywords relevant to that product and then (4) publish that content on the site. Our target was to cut that down to about 10 minutes per page, and Answerbase customers are achieving that through our AI-enhanced optimization workflow.
Just with the above items, there a very high probability that your current "Product Q&A" isn't accomplishing any of those goals (or even measuring so you'd be able to know). It's because typically they are a simple form on the page with a list of questions. That is not going to produce value and 2/3 of the value of your team's time in sharing it's expertise is lost by not effectively leveraging that engagement and content.
Let's Talk About the Features & Capabilities that Drive the Results
Regarding capabilities, see a list below of items where most competitors are falling short on some/all of the areas....and ask yourself if your "Product Q&A" supports each item:
- Q&A on Product Pages, Category Pages, and Product Related Articles
- Duplicate Question Autosuggest
- Autosuggest of Answers from Product Information for answers (details, specifications, documentation, etc)
- Autosuggest of Answers from Product Reviews (optional)
- Content Creation Recommendations - Pulling Questions asked on Google related to your products
- Content Creation Recommendations - Pulling Questions Asked about Your Products Across the Internet
- Product Information Optimization Insights
- Q&A Portal and Landing Pages (similar to how Amazon, Best Buy, and others manage Q&A)
- Conversion Tracking & Reporting
- Sorting Content Based on SEO and Conversion Data
- Community Rewards & Referral Program (when applicable)
- Structured Content for Community Q&A Rich Results (when applicable)
- Email Marketing Opt-In Integration during Q&A Engagement
- Integration with Support Tickets & Chat
- Supports Additional Content Types with Product Information Articles and Product Documentation (PDFs, Word, etc.)
- Content Insights on New Product Information/Documentation Opportunities
If you're like most ecommerce merchants we talk to, your current "Product Q&A" is just a tack-on to a larger platform....and most times a reviews platform where Q&A isn't even advertised as one of their main products. They don't manage at least 80% of what is covered above and we'd love to talk about what you can do with your Q&A content when you import it into Answerbase....so you can effectively leverage that engagement and content in order to increase conversions and drive new traffic to your site.
Schedule an Answerbase Demo Today
