Answer
Mar 26, 2025 - 08:05 AM
If you're looking to quickly update the thousands of pages on your ecommerce site with helpful content to your customers, we recommend the following:
What you'll find is that the above process will distribute valuable and helpful content throughout your entire site and enrich ever category and product page with content that will reinforce a customer's confidence in purchasing on your site. As mentioned above, naturally your most valuable and most visited products will get their own original questions from real customers and as you publish answers to those....and Answerbase will prioritize the content so the most specific/helpful content will show on top, so customers (and Google) will be served with the most valuable/relevant content that you have for each of your pages.
- Publish FAQs Relevant to All Products: Come up with 3-10 "site wide" Q&A pairs that you can associate to "All Products" (click that link to read details)...and through the "relevance" widget filter those will distribute/show across the whole site and should be really valuable for people that are visiting his site and relevant to your target market. They should NOT be spammy, but actually valuable to a visitor to be helpful and valuable to a visitor. Think about the types of questions that a random visitor may have about your site that will give confidence in them that you are a legit store that they are confident purchasing from....for example things like "Where is [xyz.com] located?", "How long has [xyz.com] been in business?", "What's the story behind [xyz.com]?", "What is your return policy?", "What is your shipping policy?", etc. Think about your customers here and what information is relevant/useful to all of them....and publish those Q&A's.
- Publish FAQs Relevant to Your Product Categories and Collections: If you have our AI-Enhanced Content Recommendations for Product Categories and Collections....we will identify collection-level Q&A's that you can consider publishing. Review our recommendations for the categories and sees if you can use those as a starting point...and you should work on publishing 3-10 Q&A's related to each of his categories that are again, very useful to a purchaser of the products within that category. Through the relevancy filter those will not only show up on those collection pages but again trickle down to the products within that collection....optimizing each of those pages with quality/helpful content.
- Start Publishing FAQs for High Value Products: After the above two items are done...start looking at the product recommendations that we also product through our AI-Enhanced Product Page Recommendations Workflow...which will target your highest converting products first and then working your way down from there. Obviously, you're most popular and visited products will start to give you user questions as they are asked which is gold, but you can accelerate/enhance the content publishing through our workflow AND ensure that all fo your content is optimized for the short-tail key phrases that customers are actually using to search for that product.
What you'll find is that the above process will distribute valuable and helpful content throughout your entire site and enrich ever category and product page with content that will reinforce a customer's confidence in purchasing on your site. As mentioned above, naturally your most valuable and most visited products will get their own original questions from real customers and as you publish answers to those....and Answerbase will prioritize the content so the most specific/helpful content will show on top, so customers (and Google) will be served with the most valuable/relevant content that you have for each of your pages.
