Getting Started with Answerbase for Ecommerce
Thanks for choosing Answerbase for your business. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your solution.
Why "People-First Helpful Content" is Critical for Google, SEO, and Conversion Rate Optimization (CRO)
Please view the quick video below so you're updated on Google's latest changes regarding ecommerce and why "people-first helpful content" is critical for any ecommerce merchant's future. Google and customers want helpful content, and Answerbase facilitates the creation of that content in a way where it (1) has a measurable lift on your conversion and then (2) has a measurable lift on your organic traffic.
If you'd like to schedule a demo with a product specialist about your own site and what we would advise to get you the best results, you can schedule a demo here.
1) Integrating Answerbase Product Q&A into Your Ecommerce Site
We have a short list of things (most are less than 5 minutes) that you need to do in order to get set up with Answerbase on your ecommerce site. Please see the document below to manage your integration.
View Answerbase Ecommerce Integration Steps
If you need help with onboarding your site, you can Schedule and Onboarding Call here.
2) Populate Your Q&A Knowledge Base with Helpful Content
Once you're integrated, let's get some helpful content in front of your users across your site so we can have an immediate impact on conversions and SEO across your site. Answerbase's distribution of helpful Q&A around your site that is relevant to each page along with our AI-Enhanced recommendations enables your team to manage this as efficiently as possible.
Customers want to be introduced to helpful content that is useful to their purchasing journey within the page that they're visiting, and that experience with getting that information quickly and efficiently not only is valuable to customer conversion rates (we see a 7.5% conversion rate for anyone who touches Answerbase on the pages).....but it's also how Google is judging your page for rankings. Make sure your customers are taken care of through great/helpful information that is relevant for them (which is made a lot easier through Answerbase)...and then conversions and SEO value will follow.
4) Review Our Ecommerce Q&A Administration Overview
Once you're product Q&A widget is integrated across our site and you've populated any initial content, everything becomes very reactive from there where Answerbase will notify you when (1) we have created a new batch of recommendations within our AI-Enhanced optimization workflows for your review and (2) when new questions are asked by your customers about your products or product categories.
5) Take Care of Your Customers to Enhance Conversion & SEO
In order for Answerbase to do it's job, we need you to do your job in taking care of your customers. We'll make sure that is done as efficiently as we can, but you need to make sure you're utilizing our platform to help your visitors and drive new visitors to your site.
Once you've accomplished the above and have healthy practices with helping your customers, you've set the foundation for customer engagement and search traffic growth. We encourage you to Contact Us if you're needing any other assistance.
Why "People-First Helpful Content" is Critical for Google, SEO, and Conversion Rate Optimization (CRO)
Please view the quick video below so you're updated on Google's latest changes regarding ecommerce and why "people-first helpful content" is critical for any ecommerce merchant's future. Google and customers want helpful content, and Answerbase facilitates the creation of that content in a way where it (1) has a measurable lift on your conversion and then (2) has a measurable lift on your organic traffic.
If you'd like to schedule a demo with a product specialist about your own site and what we would advise to get you the best results, you can schedule a demo here.
1) Integrating Answerbase Product Q&A into Your Ecommerce Site
We have a short list of things (most are less than 5 minutes) that you need to do in order to get set up with Answerbase on your ecommerce site. Please see the document below to manage your integration.
View Answerbase Ecommerce Integration Steps
If you need help with onboarding your site, you can Schedule and Onboarding Call here.
2) Populate Your Q&A Knowledge Base with Helpful Content
Once you're integrated, let's get some helpful content in front of your users across your site so we can have an immediate impact on conversions and SEO across your site. Answerbase's distribution of helpful Q&A around your site that is relevant to each page along with our AI-Enhanced recommendations enables your team to manage this as efficiently as possible.
- Quickly & Efficiently Populating Valuable Product Q&A Across Your Ecommerce Site: Answerbase gives you the ability to quickly optimize all of your product and product collection pages with valuable content very quickly, please read our guide on how to quickly publish helpful Q&A content across your site through Answerbase.
- Do you have existing product Q&A content to import?: Many ecommerce merchants have existing Q&A content that they've collected over time from a service that had a simple Q&A function but it didn't allow them to leverage the value of that content through CRO and SEO. See our guide to importing your existing product Q&A content into Answerbase.
Customers want to be introduced to helpful content that is useful to their purchasing journey within the page that they're visiting, and that experience with getting that information quickly and efficiently not only is valuable to customer conversion rates (we see a 7.5% conversion rate for anyone who touches Answerbase on the pages).....but it's also how Google is judging your page for rankings. Make sure your customers are taken care of through great/helpful information that is relevant for them (which is made a lot easier through Answerbase)...and then conversions and SEO value will follow.
4) Review Our Ecommerce Q&A Administration Overview
Once you're product Q&A widget is integrated across our site and you've populated any initial content, everything becomes very reactive from there where Answerbase will notify you when (1) we have created a new batch of recommendations within our AI-Enhanced optimization workflows for your review and (2) when new questions are asked by your customers about your products or product categories.
- AI-Enhanced Content Creation Recommendations: We encourage you to watch our video overview of our AI-Enhanced optimization workflows where Answerbase feeds you with the customer demand for information related to your highest value products and product categories, giving you a very quick and easy way to optimize those pages to ensure you have all the information you need for value to your customers and enhancing your SEO for product and category searches.
- New Questions from Customers & General Administration Overview: You'll be notified when customers have asked a question and it'll lead you or the appropriate team member who has been assigned to that question directly to the question to answer. If you'd like an overview of our administration tools, please review our Administration Overview for Ecommerce Product Q&A.
5) Take Care of Your Customers to Enhance Conversion & SEO
In order for Answerbase to do it's job, we need you to do your job in taking care of your customers. We'll make sure that is done as efficiently as we can, but you need to make sure you're utilizing our platform to help your visitors and drive new visitors to your site.
- Tips for Answering Questions: We encourage you to read our Guide on Tips for Answering Customer Questions in order to help ensure that you're getting off on the best foot to create value.
- Expectations with SEO Performance: We've not seen any other type of content rewarded by Google more than how Q&A has performed, we encourage you to read our guide on How do I create content that is going to be great for my SEO? so you understand what to expect and the timing of what we've seen play out.
Once you've accomplished the above and have healthy practices with helping your customers, you've set the foundation for customer engagement and search traffic growth. We encourage you to Contact Us if you're needing any other assistance.
