Recently, SEO expert Lily Ray wrote an article discussing some observations in the ecommerce SEO landscape over the past year. The insights highlight a growing trend: Google is now prioritizing results from ecommerce, user-generated content (UGC), and social media sites over traditional product review websites for many commercial and comparison queries (think about the queries like "What is the best xyz product?"). T Read more
Recently, SEO expert Lily Ray wrote an article discussing some observations in the ecommerce SEO landscape over the past year. The insights highlight a growing trend: Google is now prioritizing results from ecommerce, user-generated content (UGC), and social media sites over traditional product review websites for many commercial and comparison queries (think about the queries like "What is the best xyz product?"). T Read more
If you're integrating into a services website, you want to identify the different "Services" that you provide and you'll want to ensure that those are defined when you insert the widget. This documentation covers a services site that has a multi-level taxonomy and navigation of different categories of services they provide represented on their site. If you don't have mutliple levels or categories of services, you sho Read more
If you're integrating into a services website, you want to identify the different "Services" that you provide and you'll want to ensure that those are defined when you insert the widget. This documentation covers a services site that has a multi-level taxonomy and navigation of different categories of services they provide represented on their site. If you don't have mutliple levels or categories of services, you sho Read more
When implementing Answerbase Ecommerce Product Q&A App on your ecommerce store, you'll be looking to make it easy for users to understand that they can ask their pre-purchase questions about the product and allowing them to see the most commonly asked questions about products on your page as well. Call to Action Widget Typically under the product title, there will be a preview of the reviews activity for the prod Read more
When implementing Answerbase Ecommerce Product Q&A App on your ecommerce store, you'll be looking to make it easy for users to understand that they can ask their pre-purchase questions about the product and allowing them to see the most commonly asked questions about products on your page as well. Call to Action Widget Typically under the product title, there will be a preview of the reviews activity for the prod Read more
When implementing Answerbase Ecommerce Product Q&A App on your ecommerce store, you'll be looking to make it easy for users to understand that they can ask their pre-purchase questions about the product and allowing them to see the most commonly asked questions about products on your page as well. Call to Action Widget Typically under the product title, there will be a preview of the reviews activity for the prod Read more
Answerbase has several ways of syncing with your product and product categories for your ecommerce site, most are automated but there are some cases where you may need to import your product data. First, identify whether this is needed or not for your integration. Here are the ways that Answerbase syncs with your product information:
Automated Through Widget Parameters: If you've already installed our Q&A w Read more
You can distribute Answerbase's subscription widget throughout your site in order to prompt customers to subscribe to answering questions related to the products that they've purchased. You can find the subscription widget in your administration dashboard under "Integration > Subscription Widget". This widget will display on your page similar to what you see below, but you can customize the verbiage and look as yo Read more
Answerbase gives you the optional ability to easily review and mark members who authenticate to access your knowledge base. For some use cases, customers may choose to disable the assignment and review of new users from the moderation process, but if you'd like to review new users authenticated to your Answerbase platform this will assist in setting that up. By default, when a member account is generated on Answerbas Read more
Manage all of your knowledge base content within Answerbase's administration area, review the management tools and capabilities in this video. Read more
This video gives an overview on the reporting capabilities that are provided to you within the Answerbase Administration Dashboard, as well as options for 3rd party analytics integration to track your content and user engagement. Read more
Answerbase provides the ability for you to assign tasks, content, and users to moderators for them to review and manage within your Answerbase Administration Dashboard. This video gives you an overview of those tools, to allow for effective management of your content and users. Read more
Answerbase product page Q&A increases your ecommerce conversions while growing organic search traffic to your store. Ecommerce merchants who use Answerbase product Q&A see:
Up to 75% of product questions answered through Answerbase convert to a sale.
Organic traffic to their site grows by up to 4x as their Q&A content grows, and potential customers searching on Google (and other search engines) a Read more
Answerbase gives you the ability to define a Service Level Agreement (SLA) where you can determine how quickly questions should be answered, and it will send reminders to those responsible for answering questions if those goals aren't met. These SLA's can be defined globally, per category or tag, or on the individual question level. See the video for an overview of these tools and how to work with them. Read more
Answerbase allows you to reward your community members with practical rewards, where your users can use their reputation points as a form of currency in order to exchange those points for "real world" rewards. This video works gives an overview of those capabilities and their benefits. Read more
Domain options for integration of Answerbase.
Subdirectory through a reverse proxy.
From an SEO standpoint, the ideal integration is using a subdirectory so you would have something like:
Yourdomain.com/answers
That can be managed on Answerbase through use of a Reverse Proxy, see how Moz addresses the comparison between a subdomain approach and a subdirectory approach in their article What is Read more
Domain options for integration of Answerbase.
Subdirectory through a reverse proxy.
From an SEO standpoint, the ideal integration is using a subdirectory so you would have something like:
Yourdomain.com/answers
That can be managed on Answerbase through use of a Reverse Proxy, see how Moz addresses the comparison between a subdomain approach and a subdirectory approach in their article What is Read more
Thanks for choosing Answerbase to power your community of users. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your community platform. Add and Manage Your Categories or Tags In your administration area, you'll see an option for either "Categories" or "Tags" in your main navigation depending on what configuration you've chosen Read more
You can have specific inquiries that come in as Answerbase questions transferred seamlessly into your support ticket software (Zendesk, Freshdesk, or other) so they can be managed as a ticket as opposed to a Q&A thread on Answerbase. If you don't see this feature within your administration area when answering questions, please contact Answerbase to see if you're on a plan that supports this capability. Answerbase Read more
Some answers that you provide through Answerbase aren't going to be long enough to justify their own landing page. Now, different customers have different preferences regarding this....we've seen some answers that are just a few lines live on their own landing pages and those Q&A pages turn into featured snippets within Google results that drive conversions and sales....but depending on the type of questions you' Read more
Answerbase supports the ability to not only have product page questions and answers, but you can also put questions and answers on your product category pages. This helps you accomplish the following:
Enhance the content on your product category pages for SEO
Engage your visitors on your product category pages if they have questions related to which product fits their needs best.
This article will give Read more
Answerbase has partnered with Gorgias so we can ensure that your customers have the best possible experience on your ecommerce site and can utilize the best available channel to get their product questions answered. This article goes over the steps that you should take in order to integrate Answerbase with Gorgias. Step 1 - Ensure You Have Gorgias and Answerbase Installed in your Shopify Store In order for this integ Read more
If you've installed the Answerbase Shopify Product Questions & Answers App into your store, you're ready to integrate into your site and make sure the functionality is configured as you'd like. Once you are within the administration dashboard, you can review some other configuration preferences by clicking "Shopify App Configuration > Installation Instructions" as seen here: From there, you'll see a number of Read more
Choose the ecommerce platform that you're working to integrate Answerbase's product Q&A widget into:
Shopify
Bigcommerce
Volusion
Magento
Woocommerce
Prestashop
Nopcommerce
Miva
Opencart
Salesforce Commerce Cloud
HCL Commerce
Corecommerce
3dCart
Web Shop Manager
Shoplineapp
Godaddy
Other Read more
When you've created an Answerbase account, you can then integrate Answerbase ecommerce product Q&A into your ecommerce store. This tutorial specifically covers how to integrate Q&A into your product page, there is further instruction available on how to integrate into other areas of your ecommerce site (if desired) at a link at the end of this post. Let's go over how to integrate into your product pages. Step Read more
