See this customer who signed up for Answerbase over a year ago and they have consistently answered questions well....and then in Google's December core update...that is when Google decided that it trusted their Ecommerce FAQ content and were going to source it. See here: They jumped from Q&A being worth just a small percentage of their traffic...and now Answerbase is responsible for over 25% of their organic traf Read more
Answerbase's knowledge base optimizes all content and pages for SEO, in order to effectively drive search engine traffic to your content with alll the appropriate tags, titles, and markup necessary to get the best performance form an SEO standpoint. Answerbase also provides a number of tools for administrators to manage settings related to SEO and content, providing flexibility and optimization capabilities to get th Read more
We have many customers where Ecommerce FAQs contribute to a significant percentage of their organic traffic, as search engines like Google, Bing, Perplexity, etc. need to fulfill their information searches/questions with the information that best addresses their needs. Those engines can only service up what they've read/consumed....so as long as you're creating great original content based on great experience...the c Read more
When you've created an Answerbase account, you can then integrate Answerbase ecommerce product Q&A into your ecommerce store. This tutorial specifically covers how to integrate Q&A into your product page, there is further instruction available on how to integrate into other areas of your ecommerce site (if desired) at a link at the end of this post. Let's go over how to integrate into your product pages. Step Read more
Answerbase provides a variety of widgets, developer API tools, as well as single sign-on capabiltiies to ensure that you're able to seamlessly integrate your knowledge base into your existing website. This video gives an overview of those tools which you can find within your Answerbase administration site. Read more
There are several things going on in the ecommerce, technology, customer behavior and SEO which is driving merchants to explore solutions like Answerbase on their site. We've listed a few of those below so you can understand a bit more about what is going on and why you should consider Answerbase for your site.
Google's Shift to Ranking Pages & Sites with "People-first content": Google has notable changed i Read more
Recently, SEO expert Lily Ray wrote an article discussing some observations in the ecommerce SEO landscape over the past year. The insights highlight a growing trend: Google is now prioritizing results from ecommerce, user-generated content (UGC), and social media sites over traditional product review websites for many commercial and comparison queries (think about the queries like "What is the best xyz product?"). T Read more
Sometimes we'll run into customers who have heard the term "Crawl Budget" and they wonder if they're running into any issues with crawl budget. The quick answer is....unless you have over a million pages on your site (which you probably don't)....Crawl Budget isn't a problem for you and you can set your mind at ease. It's one of these "SEO Myths" that go around and we're not sure why it gets so much traction.....but Read more
If you're integrating into a services website, you want to identify the different "Services" that you provide and you'll want to ensure that those are defined when you insert the widget. This documentation covers a services site that has a few services that you provide and have a simple navigation to those services on your site, so if you just have several services you offer this documentation should service you well Read more
We often get the question of how quickly ecommerce customers will see results as they scale their ecommerce FAQs.....and our answer is always the same: "Don't think about SEO, think about serving your customers well with great information...and the SEO comes after that because search engines need that good content". The only real question is...what does your company and your company's employees have locked within you Read more
When customers are looking for a product, many times they're doing a broader "Product Category" or "Product Collection" level search but then they're presented with a number of products within that category and need to filter further from there to find the product they will feel satisfied will fit their needs and convert. Finding the Right Products Through Organic Search Filters Google's new "Merchant Listing Experie Read more
In 2022 Google got a patent issued on something called an "Information Gain Score", where Google can compare several pages that cover the same information and create a score based on which pages are actually adding something to the Internet as far as new information, which they're coining as creating "Information Gain". When you ask Google what information gain is regarding SEO, this is what they pull up as an answer Read more
When implementing Answerbase Ecommerce Product Q&A App on your ecommerce store, you'll be looking to make it easy for users to understand that they can ask their pre-purchase questions about the product and allowing them to see the most commonly asked questions about products on your page as well. Call to Action Widget Typically under the product title, there will be a preview of the reviews activity for the prod Read more
We had a customer who had over 2K Q&A pairs from another platform that they imported into Answerbase, so wanted to communicate on what they experienced so future customers that import FAQ/Q&A content from another platform can have an idea of what they may see. Ecommerce FAQs, Effectively Published & Distributed, are Like an Organic Traffic "Light Switch" You can see what happened when they integrated Answ Read more
Answerbase has AI-Enhanced page-by-page optimization workflows which dramatically increase your productivity, enabling your marketing team to create helpful content which is valuable for improving conversion rates for visitors on your site as well as atttract new customers through search engines. We have ecommerce merchants who are utilizing our AI-Enhanced tools to optimize their pages in less than 5 minutes per pag Read more
Old Tracking Script - You Need to Update to the New Conversion Tracking Script if You're Still Using The Older Version Answerbase previously supported a tracking pixel which will still work for awhile but needs to be updated with the New Conversion Tracking Script . For reference for customers who still have the older tracking pixel installed so they can understand their parameters and how to translate to the new tra Read more
This Shopify Merchant started publishing ecommerce FAQs through Answerbase around August 1, 2024. See what their Q&A charts have done since then.... But...look at the last 28 days data in Google Search Console....here is their ecommerce FAQ content via Answerbase: and this is the rest of their site minus their FAQ knowledge base...see here: So...if you do some quick math.....it's 7K total organic visitors and 3,1 Read more
Google’s results have changed dramatically over the last several years, with their continued focus on rewarding "People-first content" that is created for actual people (not search engines) and then shaking up ecommerce searches as they're showing product details pages as the first result instead of just sending them to a product category page (most often Amazon’s category page). These updates to SERPS ma Read more
Answerbase gives you the ability to have your growing knowledge base of content sit on your own domain under a subdirectory or subdomain of your site, depending on your preferences. This article will cover how to manage this for your Answerbase account. If you prefer to watch a quick video on how to set this up and it's importance, you can see that below. The video does also give a foundation of why it's important an Read more
