If you're paying for a service, you should get revenue back and that profit from that revenue should be more than you're paying. This seems like common sense...but for some reason the SEO world has gotten away with avoiding any kind of ROI measurement that actually involves real money. Their "value" has been measured in "impressions" and "clicks".....but that doesn't cut it anymore. If you're SEO services are worth a Read more
The SEO world has been shaken up quite a bit when it comes to Ecommerce searches....with the Helpful Content Updates, Google's Helpful Content System, and then incorporating that into their Core Ranking Systems. This was released in parallel as Google started surfacing these "Popular Products" tables (and AI of course)....and this creates an environment that ecommerce stores need to understand what has happened, why Read more
We've spoken to many ecommerce merchants who have seen a notable hit on their traffic through the Google Helpful Content Updates and Google's Core Ranking System Updates, as Google integrated the helpful content system into Google's core ranking system. As a result, multiple systems in Google's core ranking systems would now assess the helpfulness of content....and "People-first content" is more important than ever. Read more
Thanks for choosing Answerbase for your business. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your solution. Understand Why "People-First Helpful Content" is Critical for AI, Google, SEO, and Conversion Rate Optimization (CRO) It's important to understand how AI and Google's latest changes make "people-first helpful content" Read more
Different customers have different preferences on how to manage specific Q&A threads, and which threads they'd like to act as their own page for SEO purposes and which threads where they actually want that content to live on other pages on their website but also be available on a page in the knowledge base. For these purposes, Answerbase gives them the ability to point the canonical tag for Q&A threads to any Read more
When you're installing the Answerbase full featured widget, it supports a number of parameters that you can identify in the script which will have an impact on what/how the widget displays. Below is a list of the parameters that are supported to manage the configuration of the widget on your pages. Ecommerce Product Q&A Integrations - Product Parameters The parameters listed below will give you different options Read more
We often get the question of how quickly ecommerce customers will see results as they scale their ecommerce FAQs.....and our answer is always the same: "Don't think about SEO, think about serving your customers well with great information...and the SEO comes after that because search engines need that good content". The only real question is...what does your company and your company's employees have locked within you Read more
If your a Shopify merchant looking to integrate product questions and answers into your product page, Answerbase provides a robust solution to accomplish that goal and can scale as you scale your business. This article communicates the steps that you should take for a successful integration. Before we get to the integration, we encourage you to watch an update on what Google is doing with ecommerce-related search...a Read more
Answerbase ensures that you can support product Q&A on your ecommerce site, to lift both conversions and organic traffic. This article covers how to integrate into your product and category pages, but we recommend that you review and complete our full list (most are just 5 minutes to do) of Steps to set up your ecommerce site with Answerbase Product Page Q&A . When you're working to install the Answerbase Q&a Read more
Answerbase product page Q&A increases your ecommerce conversions while growing organic search traffic to your store. Ecommerce merchants who use Answerbase product Q&A see:
Up to 75% of product questions answered through Answerbase convert to a sale.
Organic traffic to their site grows by up to 4x as their Q&A content grows, and potential customers searching on Google (and other search engines) a Read more
If you're integrating into a services website, you want to identify the different "Services" that you provide and you'll want to ensure that those are defined when you insert the widget. This documentation covers a services site that has a multi-level taxonomy and navigation of different categories of services they provide represented on their site. If you don't have mutliple levels or categories of services, you sho Read more
We get a lot of questions about the timing of results when it comes to answering questions...and how those are fed into search engines, how long it takes for the search engines to digest that content...and when you can see results. So, we have many examples of this and how this plays out for Ecommerce FAQs to drive anywhere from 10% to 50% of an ecommerce merchant's organic traffic ....but let's show you another cust Read more
As you grow question and answer content on your Answerbase platform, you'll find that similar questions are being asked on Google and you'll start to rank and get clicks from people who are asking those same questions, driving new organic traffic to your site. You're able to easily (1) ensure that your content gets indexed and then (2) track the progress of how many impressions, clicks, the click-through-rate, and po Read more
We've seen the demand and performance of Ecommerce FAQs explode over the last couple years, and enjoy being able to communicate about what we've seen across our customer base. We've seen this lift throughout Google's updates....but the incorporation of the "Helpful Content System" into Googles Core Ranking Systems was special....and you can see it very clearly in this case. See how this customer goes from about 2-3% Read more
Below is the content formatting guide you should use when looking to import questions. There are different guides noted below depending on if you're using a hierarchical category structure or a tag structure for organizing your content, so make sure that you're referencing the appropriate structure based on your system settings that you have defined under "System Settings > General Settings". For a smooth import w Read more
If you've installed the Answerbase Bigcommmerce Product Questions & Answers App into your store, you're ready to integrate into your site and make sure the functionality is configured as you'd like. When you're managing the Answerbase App from within the "Apps" area in your Bigcommerce Administration Portal, you'll see a number of configuration options and fields available to you. This article will go over each f Read more
This customer was an interesting story....because they actually reached out to us in September of 2024 talking about how Q&A wasn't performing for them. Turns out....now we're driving 24% of their organic traffic and the scalable recognition and publication of good helpful content should turn that into much more over time as they continue to give Google and AI what it needs to drive traffic. Help Us Help You When Read more
If your a Bigcommerce merchant looking to integrate product questions and answers into your product page, Answerbase provides a robust solution to accomplish that goal and can scale as you scale your business. This article communicates the steps that you should take for a successful integration. Before we get to the integration, we encourage you to watch an update on what Google is doing with ecommerce-related search Read more
Again, we're needing to temper expectations here....creating great content for your customers needs to be the focus here and it's about a steady diet of great content for your customers that will win over time....but when it's done well, sometimes the results are a bit staggering. See this customer who started publishing content early March 2025 within their Answerbase....and look at what's happened recently. It's in Read more
Answerbase provides many incentives for users to contribute valuable content while they're engaging with your community platform. You can incentive users through reputation points, user profiles, featuring users, rewards and badges. This article will focus on user badges, how to set them up and how to effectively use them to incentive your community. Enabling Badges for Your Community You can create badges for your c Read more
Now that you have your account information, you'll want to determine what users are going to be managing content on your platform. If you are the only person who is going to be managing the site and content, then you don't have to worry about setting up new users....but you may want to consider the "Default Content Publishing Rules" below to ensure that newly posted content is published based on your preferences. If Read more
In 2022 Google got a patent issued on something called an "Information Gain Score", where Google can compare several pages that cover the same information and create a score based on which pages are actually adding something to the Internet as far as new information, which they're coining as creating "Information Gain". When you ask Google what information gain is regarding SEO, this is what they pull up as an answer Read more
When customers are looking for a product, many times they're doing a broader "Product Category" or "Product Collection" level search but then they're presented with a number of products within that category and need to filter further from there to find the product they will feel satisfied will fit their needs and convert. Finding the Right Products Through Organic Search Filters Google's new "Merchant Listing Experie Read more
Domain options for integration of Answerbase.
Subdirectory through a reverse proxy.
From an SEO standpoint, the ideal integration is using a subdirectory so you would have something like:
Yourdomain.com/answers
That can be managed on Answerbase through use of a Reverse Proxy, see how Moz addresses the comparison between a subdomain approach and a subdirectory approach in their article What is Read more
If you're transitioning from a different platform, or if you simply want to have your team create some great content for you to start out with, then you'll need to import your Q&A content (and potentially users if you're wanting to support a community where your customers can also answer questions). IMPORTING QUESTION AND ANSWER CONTENT In your administration site, you'll see an option in your left hand navigatio Read more
Old Tracking Script - You Need to Update to the New Conversion Tracking Script if You're Still Using The Older Version Answerbase previously supported a tracking pixel which will still work for awhile but needs to be updated with the New Conversion Tracking Script . For reference for customers who still have the older tracking pixel installed so they can understand their parameters and how to translate to the new tra Read more
It's a brave new world and the whole planet is talking about AI....and we've run into many customers who aren't up to date with if/how to use AI and what Google has said about it, so we wanted to create an article that goes over the detials of what Google has said and how to appropriately use AI to create efficiencies. First....let's just set everybody's mind at ease.....Google has made it abundantly clear that using Read more
If you're integrating Q&A on the bottom of your website articles so that customers can ask any questions relevant to the topic in that article, you want to ensure that there are specific parameters defined when you insert the widget so that Answerbase knows what the article is and associate the appropriate Q&A content to that article. Answerbase's Q&A widget can be added to the bottom of every one of your Read more
Answerbase gives you the ability to have your growing knowledge base of content sit on your own domain under a subdirectory or subdomain of your site, depending on your preferences. This article will cover how to manage this for your Answerbase account. If you prefer to watch a quick video on how to set this up and it's importance, you can see that below. The video does also give a foundation of why it's important an Read more
Answerbase gives you the ability to define how often you'd like content reviewed by content managers, so they can ensure your content is fresh and up-to-date for users who are consuming it. This video reviews the administration tools that we've made available to designate review time frames for your knowledge base as a whole, or defined per category/tag, as well as the content level. Read more
When implementing Answerbase Ecommerce Product Q&A App on your ecommerce store, you'll be looking to make it easy for users to understand that they can ask their pre-purchase questions about the product and allowing them to see the most commonly asked questions about products on your page as well. Call to Action Widget Typically under the product title, there will be a preview of the reviews activity for the prod Read more
Answerbase let's your team apply whatever styles you'd like to the Q&A widget, but we do have a default template that you can apply the styles of if you'd like. When editing your widget CSS under "Customization > CSS" you'll see an option to select one of our available style sheets....and the "Template 1" will look similar to this: If you select that CSS template it'll insert the CSS that gives the above resul Read more
Ecommerce merchants are adjusting to a landscape that has notably shifted with AI and the changes in SEO visibility, but the merchants who have shared their product knowledge through product Q&A efficiently and effectively have seen huge gains. This overview will communicate what is working, what has change, and why....to enable merchants to succeed now and into the future. Ecommerce "People First Helpful Content Read more
Answerbase has partnered with Comm100 so we can ensure that your customers have the best possible experience on your ecommerce site and can utilize the best available channel to get their product questions answered. This article goes over the steps that you should take in order to integrate Answerbase with Comm100. Step 1 - Ensure You Have Comm100 and Answerbase Installed in your Shopify Store In order for this integ Read more
Answerbase has partnered with Gorgias so we can ensure that your customers have the best possible experience on your ecommerce site and can utilize the best available channel to get their product questions answered. This article goes over the steps that you should take in order to integrate Answerbase with Gorgias. Step 1 - Ensure You Have Gorgias and Answerbase Installed in your Bigcommerce Store In order for this i Read more
Answerbase has partnered with Gorgias so we can ensure that your customers have the best possible experience on your ecommerce site and can utilize the best available channel to get their product questions answered. This article goes over the steps that you should take in order to integrate Answerbase with Gorgias. If you're using either Bigcommerce or Shopify, please go to specific instructions for each here:
Read more
We know that ecommerce FAQs bring value...but we're always honest with our customers that quality content creation, recognition, and then SEO results are a longer term game. We communicate this constantly and we will continue to....that this isn't some kind of "SEO Magic Trick" and that they should be in it for at least a year mindset....but every once in awhile the "SEO Miracle" happens so we're fine with communicat Read more
As you answer questions through Answerbase you should start seeing an increase of your Google Search Console impressions and eventually clicks and click through rate. If you're not experiencing this we have a few items that you should check in on to ensure that you're set up to get the best out of your Answerbase engagement. Have you Added Your Answerbase Knowledge Base Sitemap to Google Search Console? As you're ans Read more
Choose the ecommerce platform that you're working to integrate Answerbase's product Q&A widget into:
Shopify
Bigcommerce
Volusion
Magento
Woocommerce
Prestashop
Nopcommerce
Miva
Opencart
Salesforce Commerce Cloud
HCL Commerce
Corecommerce
3dCart
Web Shop Manager
Shoplineapp
Godaddy
Other Read more
If you're integrating into a services website, you want to identify the different "Services" that you provide and you'll want to ensure that those are defined when you insert the widget. This documentation covers a services site that has a few services that you provide and have a simple navigation to those services on your site, so if you just have several services you offer this documentation should service you well Read more
Answerbase gives you the tools to monitor and manage all of the users who engage with your Answerbase platform, including review and updating their settings, profiles, account information, roles, and other attributes for each user. Review this video to get an overview of those user management features available on Answerbase. Read more
Answerbase gives you all of the tools that you need to manage your content and users who engage with your knowledge base. Answerbase provides you with the a full featured administration interface, allowing you to manage content, manage users, review reporting, customize your knowledge base, integreation tools, as well as a number of settings options to configure the platform as you need. See a quick video overview of Read more
Answerbase provides you with all the tools you need to effectively create, manage, organize, and moderate user generated tags within your administration dashboard. This video gives you a review of what those tools are and how to use them. Read more
Answerbase looks to work with with agencies and technology partners to better consult and service ecommerce merchants through conversion rate optimization, email marketing audience growth, complimenting their SEO initiatives, and providing a powerful tool to integrate into new builds or migrations. Answerbase shares revenues from all referrals that come through our partners to provide a consistent and growing recurri Read more
You can have specific inquiries that come in as Answerbase questions transferred seamlessly into your support ticket software (Zendesk, Freshdesk, or other) so they can be managed as a ticket as opposed to a Q&A thread on Answerbase. If you don't see this feature within your administration area when answering questions, please contact Answerbase to see if you're on a plan that supports this capability. Answerbase Read more
Answerbase enables you to fulfill Google's demand for "people-first content" by engaging your existing content and visitors, identifying their demand for information, and ensuring that every one of your articles is fulfilling that full demand for information related to the topic. You can accomplish this by integrating Answerbase Q&A at the bottom of every one of your articles or blog posts. What Q&A on Articl Read more
Answerbase gives you the ability to define a Service Level Agreement (SLA) where you can determine how quickly questions should be answered, and it will send reminders to those responsible for answering questions if those goals aren't met. These SLA's can be defined globally, per category or tag, or on the individual question level. See the video for an overview of these tools and how to work with them. Read more
NOTE: This is documentation of how a Services Business should install the conversion tracking code, if you're an Ecommerce store selling products online you should use the document on How to Insert Answerbase Ecommerce Conversion Tracking Code . For Services sites, Answerbase's goal is to ensure that you get a very healthy return on your investment for the platform, and in order to do that for a services based busine Read more
Answerbase's knowledge base optimizes all content and pages for SEO, in order to effectively drive search engine traffic to your content with alll the appropriate tags, titles, and markup necessary to get the best performance form an SEO standpoint. Answerbase also provides a number of tools for administrators to manage settings related to SEO and content, providing flexibility and optimization capabilities to get th Read more
Answerbase provides a variety of widgets, developer API tools, as well as single sign-on capabiltiies to ensure that you're able to seamlessly integrate your knowledge base into your existing website. This video gives an overview of those tools which you can find within your Answerbase administration site. Read more
