It's a brave new world and the whole planet is talking about AI....and we've run into many customers who aren't up to date with if/how to use AI and what Google has said about it, so we wanted to create an article that goes over the detials of what Google has said and how to appropriately use AI to create efficiencies. It's OK to Use AI for Content Generation (if manually reviewed) First....let's just set everybody's Read more
We've spoken to many ecommerce merchants who have seen a notable hit on their traffic through the Google Helpful Content Updates and Google's Core Ranking System Updates, as Google integrated the helpful content system into Google's core ranking system. As a result, multiple systems in Google's core ranking systems would now assess the helpfulness of content....and "People-first content" is more important than ever. Read more
Thanks for choosing Answerbase for your business. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your solution. Understand Why "People-First Helpful Content" is Critical for AI, Google, SEO, and Conversion Rate Optimization (CRO) It's important to understand how AI and Google's latest changes make "people-first helpful content" Read more
If you're paying for a service, you should get revenue back and that profit from that revenue should be more than you're paying. This seems like common sense...but for some reason the SEO world has gotten away with avoiding any kind of ROI measurement that actually involves real money. Their "value" has been measured in "impressions" and "clicks".....but that doesn't cut it anymore. If you're SEO services are worth a Read more
The SEO world has been shaken up quite a bit when it comes to Ecommerce searches....with the Helpful Content Updates, Google's Helpful Content System, and then incorporating that into their Core Ranking Systems. This was released in parallel as Google started surfacing these "Popular Products" tables (and AI of course)....and this creates an environment that ecommerce stores need to understand what has happened, why Read more
We get a lot of questions about the timing of results when it comes to answering questions...and how those are fed into search engines, how long it takes for the search engines to digest that content...and when you can see results. So, we have many examples of this and how this plays out for Ecommerce FAQs to drive anywhere from 10% to 50% of an ecommerce merchant's organic traffic ....but let's show you another cust Read more
If your a Shopify merchant looking to integrate product questions and answers into your product page, Answerbase provides a robust solution to accomplish that goal and can scale as you scale your business. This article communicates the steps that you should take for a successful integration. Before we get to the integration, we encourage you to watch an update on what Google is doing with ecommerce-related search...a Read more
When shoppers research products, they frequently search Google using highly specific questions.
For example:
How wide are the TV stand legs for a TCL 85-inch TV?
Is this replacement part compatible with my equipment?
Can this product be used outdoors?
What's the difference between these two models?
These questions represent valuable search demand from shoppers who are researching products and Read more
Answerbase provides many incentives for users to contribute valuable content while they're engaging with your community platform. You can incentive users through reputation points, user profiles, featuring users, rewards and badges. This article will focus on user badges, how to set them up and how to effectively use them to incentive your community. Enabling Badges for Your Community You can create badges for your c Read more
Rovingblue provides a selection of Ozone water purifiers for travel, off-grid living, and emergencies. They came to Answerbase because they have great products, but in the new land of SEO (search engine optimization), GEO (Generative engine optimization), AEO (answer engine optimization), or whatever you want to call it....it's been hard to filter through all fo the communication about AI and determine what is actual Read more
We've seen the demand and performance of Ecommerce FAQs explode over the last couple years, and enjoy being able to communicate about what we've seen across our customer base. We've seen this lift throughout Google's updates....but the incorporation of the "Helpful Content System" into Googles Core Ranking Systems was special....and you can see it very clearly in this case. See how this customer goes from about 2-3% Read more
Answerbase ensures that you can support product Q&A on your ecommerce site, to lift both conversions and organic traffic. This article covers how to integrate into your product and category pages, but we recommend that you review and complete our full list (most are just 5 minutes to do) of Steps to set up your ecommerce site with Answerbase Product Page Q&A . When you're working to install the Answerbase Q&a Read more
You can have your product questions and answers functionality search through your product descriptions, details, and specifications to ensure that if you've already provided an answer to a customer's question...Answerbase can auto-suggest that information to automatically answer that customer's question and lead them to convert to a sale. Within your administration area, you'll find under "System Settings > Produc Read more
When implementing Answerbase Ecommerce Product Q&A App on your ecommerce store, you'll be looking to make it easy for users to understand that they can ask their pre-purchase questions about the product and allowing them to see the most commonly asked questions about products on your page as well. Call to Action Widget Typically under the product title, there will be a preview of the reviews activity for the prod Read more
We love the customers who started with us a long time ago AND they've been committed to taking care of their customers. In these cases.....we've seen their traffic explode over the years. Sometimes the explosion with Google's updates has been quite dramatic....like during the August update for this customer where you can see what happened on July 18th as Google started rolling out their "August Core Update". IMPORTAN Read more
As you grow question and answer content on your Answerbase platform, you'll find that similar questions are being asked on Google and you'll start to rank and get clicks from people who are asking those same questions, driving new organic traffic to your site. You're able to easily (1) ensure that your content gets indexed and then (2) track the progress of how many impressions, clicks, the click-through-rate, and po Read more
Answerbase gives you the ability to have your growing knowledge base of content sit on your own domain under a subdirectory or subdomain of your site, depending on your preferences. This article will cover how to manage this for your Answerbase account. If you prefer to watch a quick video on how to set this up and it's importance, you can see that below. The video does also give a foundation of why it's important an Read more
Below is the content formatting guide you should use when looking to import questions. There are different guides noted below depending on if you're using a hierarchical category structure or a tag structure for organizing your content, so make sure that you're referencing the appropriate structure based on your system settings that you have defined under "System Settings > General Settings". For a smooth import w Read more
When you add Q&A to your product page around the product description, its also helpful to have a more simple widget installed near the product title on the page which allows the users to (1) ask a new product question and (2) see how many Q&A threads are available for that product. To manage that, we support a call-to-action (CTA) widget. See the example below under the review stars: In order to add this widg Read more
When you migrate to another ecommerce platform, your Q&A content will continue to drive value for you on your new site but after you make the transition you'll need to just let Answerbase know how to reassociate your Q&A content to your new product IDs on your new ecommerce platform. Most times ecommerce platforms will have a unique ID that is within their database and how each product is referenced within th Read more
Answerbase enables you to optimize your product and collection pages (product category pages) in just minutes per page, as we're able to recognize and aggregate the customer demand for information related to each product and product category and fed that to your team. We have customers optimizing their site in less than 5-10 minutes per page with great content that is important for customers and has been rewarded han Read more
We know that ecommerce FAQs bring value...but we're always honest with our customers that quality content creation, recognition, and then SEO results are a longer term game. We communicate this constantly and we will continue to....that this isn't some kind of "SEO Magic Trick" and that they should be in it for at least a year mindset....but every once in awhile the "SEO Miracle" happens so we're fine with communicat Read more
Again, we're needing to temper expectations here....creating great content for your customers needs to be the focus here and it's about a steady diet of great content for your customers that will win over time....but when it's done well, sometimes the results are a bit staggering. See this customer who started publishing content early March 2025 within their Answerbase....and look at what's happened recently. It's in Read more
Thanks for choosing Answerbase to power product questions and answers on your ecommerce store. This guide covers how to manage an in-depth integration and configuration of Answerbase to get the most out of product Q&A over the long run, which includes the full list of items we encourage you to manage for the best integration. This in-depth guide will be an investment of time to manage an ideal integration. We do Read more
Answerbase's administration dashboard allows you to effectively manage your categorization structure, with all the appropriate tools to add new categories, subcategories, manage those categories, view activity, and a host of other features. Read more
If you've installed the Answerbase Bigcommmerce Product Questions & Answers App into your store, you're ready to integrate into your site and make sure the functionality is configured as you'd like. When you're managing the Answerbase App from within the "Apps" area in your Bigcommerce Administration Portal, you'll see a number of configuration options and fields available to you. This article will go over each f Read more
Answerbase supports the ability to not only have product page questions and answers, but you can also put questions and answers on your product category pages. This helps you accomplish the following:
Enhance the content on your product category pages for SEO
Engage your visitors on your product category pages if they have questions related to which product fits their needs best.
This article will give Read more
Answerbase provides a number of system settings which allow you to appropriately configure your knowledge base to align with your requirements. See the video below to get an overview of the system settings that Answerbase has available. Read more
When you've created an Answerbase account, you can then integrate Answerbase ecommerce product Q&A into your ecommerce store. This tutorial specifically covers how to integrate Q&A into your product page, there is further instruction available on how to integrate into other areas of your ecommerce site (if desired) at a link at the end of this post. Let's go over how to integrate into your product pages. Step Read more
Answerbase integrates with Zapier, enabling you to do more with your Answerbase engagements and data and automate the sending and usage of data collected by Answerbase. When you connect Answerbase with Zapier you'll be asked to authenticate your Answerbsae account through Zapier and you'll see the information you need to manage that within your Answerbase Administration Site under "Integration > API" so you should Read more
We often get the question of how quickly ecommerce customers will see results as they scale their ecommerce FAQs.....and our answer is always the same: "Don't think about SEO, think about serving your customers well with great information...and the SEO comes after that because search engines need that good content". The only real question is...what does your company and your company's employees have locked within you Read more
In 2022 Google got a patent issued on something called an "Information Gain Score", where Google can compare several pages that cover the same information and create a score based on which pages are actually adding something to the Internet as far as new information, which they're coining as creating "Information Gain". If you know anything about what is normal when it comes to content creation and publishing, this i Read more
Ecommerce merchants are adjusting to a landscape that has notably shifted with AI and the changes in SEO visibility, but the merchants who have shared their product knowledge through product Q&A efficiently and effectively have seen huge gains. This overview will communicate what is working, what has change, and why....to enable merchants to succeed now and into the future. Ecommerce "People First Helpful Content Read more
You can import a list of the pages you'd like to target and focus on with the AI-Enhanced Optimization Workflows. This import is very easy, it just needs to be a CSV file that contains one column....and that one column will contain the "External IDs" for your products, product categories, or pages. If you provide a list of these unique IDs, they should be consistent with the IDs that Answerbase has saved on our end t Read more
Answerbase gives you the tools to monitor and manage all of the users who engage with your Answerbase platform, including review and updating their settings, profiles, account information, roles, and other attributes for each user. Review this video to get an overview of those user management features available on Answerbase. Here are a couple of questions that we get regularly asked:
Can I add users who can an Read more
Answerbase gives you the ability to define a Service Level Agreement (SLA) where you can determine how quickly questions should be answered, and it will send reminders to those responsible for answering questions if those goals aren't met. These SLA's can be defined globally, per category or tag, or on the individual question level. See the video for an overview of these tools and how to work with them. Read more
Answerbase has partnered with Gorgias so we can ensure that your customers have the best possible experience on your ecommerce site and can utilize the best available channel to get their product questions answered. This article goes over the steps that you should take in order to integrate Answerbase with Gorgias. Step 1 - Ensure You Have Gorgias and Answerbase Installed in your Bigcommerce Store In order for this i Read more
You can distribute Answerbase's subscription widget throughout your site in order to prompt customers to subscribe to answering questions related to the products that they've purchased. You can find the subscription widget in your administration dashboard under "Integration > Subscription Widget". This widget will display on your page similar to what you see below, but you can customize the verbiage and look as yo Read more
We had a customer who had over 2K Q&A pairs from another platform that they imported into Answerbase, so wanted to communicate on what they experienced so future customers that import FAQ/Q&A content from another platform can have an idea of what they may see. Ecommerce FAQs, Effectively Published & Distributed, are Like an Organic Traffic "Light Switch" You can see what happened when they integrated Answ Read more
When you're posting an answer in response to a customer question that came in related to your products, there are a few tips that we'd like to share which will help guide you on how to respond in order to ensure you're getting the most value from your Q&A content. The main focuses of answering a question should be the following:
Giving a great answer that actually answers the customer question
Add your " Read more
'Answerbase provides a number of community tools for customers who would like to empower their users to contribute content, create and maintain profiles, earn reputation points and badges through gamification, earn rewards, and grow your community through referrals. The video below gives you an overview of these features. Read more
This video gives an overview on the reporting capabilities that are provided to you within the Answerbase Administration Dashboard, as well as options for 3rd party analytics integration to track your content and user engagement. Read more
If your a Bigcommerce merchant looking to integrate product questions and answers into your product page, Answerbase provides a robust solution to accomplish that goal and can scale as you scale your business. This article communicates the steps that you should take for a successful integration. Before we get to the integration, we encourage you to watch an update on what Google is doing with ecommerce-related search Read more
You can have new users who engage with your Answerbase be provided the opportunity to subscribe to your promotional email lists. You can enable that option under "System Settings > Login & Registration" within your administration area. Once you have users subscribing, you can have those subscribers automatically added to your subscription lists on other 3rd party email services like Klaviyo, Hubspot, Mailchimp Read more
Answerbase gives you the optional ability to easily review and mark members who authenticate to access your knowledge base. For some use cases, customers may choose to disable the assignment and review of new users from the moderation process, but if you'd like to review new users authenticated to your Answerbase platform this will assist in setting that up. By default, when a member account is generated on Answerbas Read more
Answerbase's goal is to ensure that you get a very healthy return on your investment for the platform, and in order to do that it's best to track the results and how much revenue your Answerbase engagement is assisting in. To track this we need you to place our conversion tracking code into your site at the end of the customer journey, after the event that you've determined that the customer has accomplished the end Read more
Below is the content formatting guide you should use when looking to import users into your Answerbase administration portal. For a smooth import we recommend that you do the following:
IMPORTANT NOTE: We recommend that after you format your users and have it available in the CSV, take a very small batch of 5-10 users and import those first to make sure that everything gets imported as you expect. Then, after t Read more
NOTE: This is documentation of how a Services Business should install the conversion tracking code, if you're an Ecommerce store selling products online you should use the document on How to Insert Answerbase Ecommerce Conversion Tracking Code . For Services sites, Answerbase's goal is to ensure that you get a very healthy return on your investment for the platform, and in order to do that for a services based busine Read more
When customers are looking for a product, many times they're doing a broader "Product Category" or "Product Collection" level search but then they're presented with a number of products within that category and need to filter further from there to find the product they will feel satisfied will fit their needs and convert. Finding the Right Products Through Organic Search Filters Google's new "Merchant Listing Experie Read more
In 2022 Google got a patent issued on something called an "Information Gain Score", where Google can compare several pages that cover the same information and create a score based on which pages are actually adding something to the Internet as far as new information, which they're coining as creating "Information Gain". When you ask Google what information gain is regarding SEO, this is what they pull up as an answer Read more
