Answerbase's knowledge base optimizes all content and pages for SEO, in order to effectively drive search engine traffic to your content with alll the appropriate tags, titles, and markup necessary to get the best performance form an SEO standpoint. Answerbase also provides a number of tools for administrators to manage settings related to SEO and content, providing flexibility and optimization capabilities to get th Read more
Sometimes we'll run into customers who have heard the term "Crawl Budget" and they wonder if they're running into any issues with crawl budget. The quick answer is....unless you have over a million pages on your site (which you probably don't)....Crawl Budget isn't a problem for you and you can set your mind at ease. It's one of these "SEO Myths" that go around and we're not sure why it gets so much traction.....but Read more
See this customer who signed up for Answerbase over a year ago and they have consistently answered questions well....and then in Google's December core update...that is when Google decided that it trusted their Ecommerce FAQ content and were going to source it. See here: They jumped from Q&A being worth just a small percentage of their traffic...and now Answerbase is responsible for over 25% of their organic traf Read more
Answerbase provides a variety of widgets, developer API tools, as well as single sign-on capabiltiies to ensure that you're able to seamlessly integrate your knowledge base into your existing website. This video gives an overview of those tools which you can find within your Answerbase administration site. Read more
When you've created an Answerbase account, you can then integrate Answerbase ecommerce product Q&A into your ecommerce store. This tutorial specifically covers how to integrate Q&A into your product page, there is further instruction available on how to integrate into other areas of your ecommerce site (if desired) at a link at the end of this post. Let's go over how to integrate into your product pages. Step Read more
We have many customers where Ecommerce FAQs contribute to a significant percentage of their organic traffic, as search engines like Google, Bing, Perplexity, etc. need to fulfill their information searches/questions with the information that best addresses their needs. Those engines can only service up what they've read/consumed....so as long as you're creating great original content based on great experience...the c Read more
There are several things going on in the ecommerce, technology, customer behavior and SEO which is driving merchants to explore solutions like Answerbase on their site. We've listed a few of those below so you can understand a bit more about what is going on and why you should consider Answerbase for your site.
Google's Shift to Ranking Pages & Sites with "People-first content": Google has notable changed i Read more
Recently, SEO expert Lily Ray wrote an article discussing some observations in the ecommerce SEO landscape over the past year. The insights highlight a growing trend: Google is now prioritizing results from ecommerce, user-generated content (UGC), and social media sites over traditional product review websites for many commercial and comparison queries (think about the queries like "What is the best xyz product?"). T Read more
Answerbase allows you to reward your community members with practical rewards, where your users can use their reputation points as a form of currency in order to exchange those points for "real world" rewards. This video works gives an overview of those capabilities and their benefits. Read more
If you're integrating into a services website, you want to identify the different "Services" that you provide and you'll want to ensure that those are defined when you insert the widget. This documentation covers a services site that has a few services that you provide and have a simple navigation to those services on your site, so if you just have several services you offer this documentation should service you well Read more
We often get the question of how quickly ecommerce customers will see results as they scale their ecommerce FAQs.....and our answer is always the same: "Don't think about SEO, think about serving your customers well with great information...and the SEO comes after that because search engines need that good content". The only real question is...what does your company and your company's employees have locked within you Read more
When customers are looking for a product, many times they're doing a broader "Product Category" or "Product Collection" level search but then they're presented with a number of products within that category and need to filter further from there to find the product they will feel satisfied will fit their needs and convert. Finding the Right Products Through Organic Search Filters Google's new "Merchant Listing Experie Read more
In 2022 Google got a patent issued on something called an "Information Gain Score", where Google can compare several pages that cover the same information and create a score based on which pages are actually adding something to the Internet as far as new information, which they're coining as creating "Information Gain". When you ask Google what information gain is regarding SEO, this is what they pull up as an answer Read more
When implementing Answerbase Ecommerce Product Q&A App on your ecommerce store, you'll be looking to make it easy for users to understand that they can ask their pre-purchase questions about the product and allowing them to see the most commonly asked questions about products on your page as well. Call to Action Widget Typically under the product title, there will be a preview of the reviews activity for the prod Read more
We had a customer who had over 2K Q&A pairs from another platform that they imported into Answerbase, so wanted to communicate on what they experienced so future customers that import FAQ/Q&A content from another platform can have an idea of what they may see. Ecommerce FAQs, Effectively Published & Distributed, are Like an Organic Traffic "Light Switch" You can see what happened when they integrated Answ Read more
Answerbase has AI-Enhanced page-by-page optimization workflows which dramatically increase your productivity, enabling your marketing team to create helpful content which is valuable for improving conversion rates for visitors on your site as well as atttract new customers through search engines. We have ecommerce merchants who are utilizing our AI-Enhanced tools to optimize their pages in less than 5 minutes per pag Read more
Old Tracking Script - You Need to Update to the New Conversion Tracking Script if You're Still Using The Older Version Answerbase previously supported a tracking pixel which will still work for awhile but needs to be updated with the New Conversion Tracking Script . For reference for customers who still have the older tracking pixel installed so they can understand their parameters and how to translate to the new tra Read more
This Shopify Merchant started publishing ecommerce FAQs through Answerbase around August 1, 2024. See what their Q&A charts have done since then.... But...look at the last 28 days data in Google Search Console....here is their ecommerce FAQ content via Answerbase: and this is the rest of their site minus their FAQ knowledge base...see here: So...if you do some quick math.....it's 7K total organic visitors and 3,1 Read more
Google’s results have changed dramatically over the last several years, with their continued focus on rewarding "People-first content" that is created for actual people (not search engines) and then shaking up ecommerce searches as they're showing product details pages as the first result instead of just sending them to a product category page (most often Amazon’s category page). These updates to SERPS ma Read more
Answerbase gives you the ability to have your growing knowledge base of content sit on your own domain under a subdirectory or subdomain of your site, depending on your preferences. This article will cover how to manage this for your Answerbase account. If you prefer to watch a quick video on how to set this up and it's importance, you can see that below. The video does also give a foundation of why it's important an Read more
When you migrate to another ecommerce platform, your Q&A content will continue to drive value for you on your new site but after you make the transition you'll need to just let Answerbase know how to reassociate your Q&A content to your new product IDs on your new ecommerce platform. Most times ecommerce platforms will have a unique ID that is within their database and how each product is referenced within th Read more
When you're posting an answer in response to a customer question that came in related to your products, there are a few tips that we'd like to share which will help guide you on how to respond in order to ensure you're getting the most value from your Q&A content. The main focuses of answering a question should be the following:
Giving a great answer that actually answers the customer question
Add your " Read more
We saw Q&A content soar through Google's 2024 core updates....from March to November (current month) we saw about a 5x increase in organic traffic to Q&A content specifically....and we've also seen lift for our customers sites that the Q&A content is integrated in and around. There are a couple different ways we've seen this play out which we'd like to point out in this post. We're going to show two examp Read more
When you've created an Answerbase account, you can then integrate Answerbase ecommerce product Q&A into your ecommerce store. This tutorial specifically covers how to integrate Q&A into your product page, there is further instruction available on how to integrate into other areas of your ecommerce site (if desired) at a link at the end of this post. Let's go over how to integrate into your product pages. Step Read more
When you integrate the full featured Q&A widget into your product page to support product-specific questions and answers, you'll want to test the integration after it's done to make sure everything is working well. POSTING A TEST QUESTION The first thing to do is get to a product page on your website and get to the Q&A widget placement where you can ask a question. Follow these steps:
Write a simple tes Read more
When you're integrating your site with Answerbase you submit a test question on a widget, and get the following validation: What this means is that there hasn't been at least one product or category associated with the question, to let us know what the question is about. MOST COMMON CAUSE OF THIS VALIDATION The most common cause of this validation is with an ecommerce integration, where you're supporting product-spec Read more
Choose the ecommerce platform that you're working to integrate Answerbase's product Q&A widget into:
Shopify
Bigcommerce
Volusion
Magento
Woocommerce
Prestashop
Nopcommerce
Miva
Opencart
Salesforce Commerce Cloud
HCL Commerce
Corecommerce
3dCart
Web Shop Manager
Shoplineapp
Godaddy
Other Read more
If you're transitioning from a different platform, or if you simply want to have your team create some great content for you to start out with, then you'll need to import your Q&A content (and potentially users if you're wanting to support a community where your customers can also answer questions). IMPORTING QUESTION AND ANSWER CONTENT In your administration site, you'll see an option in your left hand navigatio Read more
Now that you have your account information, you'll want to determine what users are going to be managing content on your platform. If you are the only person who is going to be managing the site and content, then you don't have to worry about setting up new users....but you may want to consider the "Default Content Publishing Rules" below to ensure that newly posted content is published based on your preferences. If Read more
Answerbase enables you to optimize your product and collection pages (product category pages) in just minutes per page, as we're able to recognize and aggregate the customer demand for information related to each product and product category and fed that to your team. We have customers optimizing their site in less than 5-10 minutes per page with great content that is important for customers and has been rewarded han Read more
Answerbase enables you to fulfill Google's demand for "people-first content" by engaging your existing content and visitors, identifying their demand for information, and ensuring that every one of your articles is fulfilling that full demand for information related to the topic. You can accomplish this by integrating Answerbase Q&A at the bottom of every one of your articles or blog posts. What Q&A on Articl Read more
NOTE: This is documentation of how a Services Business should install the conversion tracking code, if you're an Ecommerce store selling products online you should use the document on How to Insert Answerbase Ecommerce Conversion Tracking Code . For Services sites, Answerbase's goal is to ensure that you get a very healthy return on your investment for the platform, and in order to do that for a services based busine Read more
Domain options for integration of Answerbase.
Subdirectory through a reverse proxy.
From an SEO standpoint, the ideal integration is using a subdirectory so you would have something like:
Yourdomain.com/answers
That can be managed on Answerbase through use of a Reverse Proxy, see how Moz addresses the comparison between a subdomain approach and a subdirectory approach in their article What is Read more
Different customers have different preferences on how to manage specific Q&A threads, and which threads they'd like to act as their own page for SEO purposes and which threads where they actually want that content to live on other pages on their website but also be available on a page in the knowledge base. For these purposes, Answerbase gives them the ability to point the canonical tag for Q&A threads to any Read more
Answerbase's goal is to ensure that you get a very healthy return on your investment for the platform, and in order to do that it's best to track the results and how much revenue your Answerbase engagement is assisting in. To track this we need you to place our conversion tracking code into your site at the end of the customer journey, after the event that you've determined that the customer has accomplished the end Read more
Answerbase product page Q&A increases your ecommerce conversions while growing organic search traffic to your store. Ecommerce merchants who use Answerbase product Q&A see:
Up to 75% of product questions answered through Answerbase convert to a sale.
Organic traffic to their site grows by up to 4x as their Q&A content grows, and potential customers searching on Google (and other search engines) a Read more
Answerbase can read through your historical customer support communication, identify the pre-sales questions that have been asked and answered and lead to a sale...and then leverage them for what you can publish in order to increase future conversions and grow your organic traffic. The goal is to create an efficient manner of funneling your teams expertise related to your products directly on your site...and publishe Read more
If your a Bigcommerce merchant looking to integrate product questions and answers into your product page, Answerbase provides a robust solution to accomplish that goal and can scale as you scale your business. This article communicates the steps that you should take for a successful integration. Before we get to the integration, we encourage you to watch an update on what Google is doing with ecommerce-related search Read more
If your a Shopify merchant looking to integrate product questions and answers into your product page, Answerbase provides a robust solution to accomplish that goal and can scale as you scale your business. This article communicates the steps that you should take for a successful integration. Before we get to the integration, we encourage you to watch an update on what Google is doing with ecommerce-related search...a Read more
Thanks for choosing Answerbase to power collaboration within your organization. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your community platform. Add and Manage Your Categories or Tags In your administration area, you'll see an option for either "Categories" or "Tags" in your main navigation depending on what configuration Read more
Thanks for choosing Answerbase for your self help support needs. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your solution. Add and Manage Your Categories or Tags In your administration area, you'll see an option for either "Categories" or "Tags" in your main navigation depending on what configuration you've chosen for your s Read more
Ecommerce merchants are adjusting to a landscape that has notably shifted with AI and the changes in SEO visibility, but the merchants who have shared their product knowledge through product Q&A efficiently and effectively have seen huge gains. This overview will communicate what is working, what has change, and why....to enable merchants to succeed now and into the future. Ecommerce "People First Helpful Content Read more
Thanks for choosing Answerbase to power your community of users. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your community platform. Add and Manage Your Categories or Tags In your administration area, you'll see an option for either "Categories" or "Tags" in your main navigation depending on what configuration you've chosen Read more
Answerbase product Q&A for ecommerce merchants provides a tool to increase conversions and search engine traffic to their stores. View an overview of the Answerbase Administration Tools for ecommerce merchants, which allows them to manage their content, users, and configuration. We hope this has helped in providing you with an overview of Answerbase's tools for ecommerce merchants. For more documentation regardin Read more
Manage all of your knowledge base content within Answerbase's administration area, review the management tools and capabilities in this video. Read more
This video gives an overview on the reporting capabilities that are provided to you within the Answerbase Administration Dashboard, as well as options for 3rd party analytics integration to track your content and user engagement. Read more
This video gives you an overview of some of the customization tools available for you from the self-service interface in the administration dashboard on Answerbase. Additional tools and flexibility is avaialble for Enterprise Plan customers, so if you have any additional needs in customization Contact Us about Enterprise Plan options and we'll make sure you're taken care of. See video on the administration tools belo Read more
Thanks for choosing Answerbase for your business. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your solution. Add and Manage Your Categories or Tags In your administration area, you'll see an option for either "Categories" or "Tags" in your main navigation depending on what configuration you've chosen for your site. If you've Read more
You can have new users who engage with your Answerbase be provided the opportunity to subscribe to your promotional email lists. You can enable that option under "System Settings > Login & Registration" within your administration area. Once you have users subscribing, you can have those subscribers automatically added to your subscription lists on other 3rd party email services like Klaviyo, Hubspot, Mailchimp Read more
Answerbase provides the ability for you to assign tasks, content, and users to moderators for them to review and manage within your Answerbase Administration Dashboard. This video gives you an overview of those tools, to allow for effective management of your content and users. Read more
