Thanks for choosing Answerbase for your business. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your solution. Understand Why "People-First Helpful Content" is Critical for AI, Google, SEO, and Conversion Rate Optimization (CRO) It's important to understand how AI and Google's latest changes make "people-first helpful content" Read more
If you're paying for a service, you should get revenue back and that profit from that revenue should be more than you're paying. This seems like common sense...but for some reason the SEO world has gotten away with avoiding any kind of ROI measurement that actually involves real money. Their "value" has been measured in "impressions" and "clicks".....but that doesn't cut it anymore. If you're SEO services are worth a Read more
The SEO world has been shaken up quite a bit when it comes to Ecommerce searches....with the Helpful Content Updates, Google's Helpful Content System, and then incorporating that into their Core Ranking Systems. This was released in parallel as Google started surfacing these "Popular Products" tables (and AI of course)....and this creates an environment that ecommerce stores need to understand what has happened, why Read more
We've spoken to many ecommerce merchants who have seen a notable hit on their traffic through the Google Helpful Content Updates and Google's Core Ranking System Updates, as Google integrated the helpful content system into Google's core ranking system. As a result, multiple systems in Google's core ranking systems would now assess the helpfulness of content....and "People-first content" is more important than ever. Read more
We get a lot of questions about the timing of results when it comes to answering questions...and how those are fed into search engines, how long it takes for the search engines to digest that content...and when you can see results. So, we have many examples of this and how this plays out for Ecommerce FAQs to drive anywhere from 10% to 50% of an ecommerce merchant's organic traffic ....but let's show you another cust Read more
Answerbase ensures that you can support product Q&A on your ecommerce site, to lift both conversions and organic traffic. This article covers how to integrate into your product and category pages, but we recommend that you review and complete our full list (most are just 5 minutes to do) of Steps to set up your ecommerce site with Answerbase Product Page Q&A . When you're working to install the Answerbase Q&a Read more
We often get the question of how quickly ecommerce customers will see results as they scale their ecommerce FAQs.....and our answer is always the same: "Don't think about SEO, think about serving your customers well with great information...and the SEO comes after that because search engines need that good content". The only real question is...what does your company and your company's employees have locked within you Read more
We've seen the demand and performance of Ecommerce FAQs explode over the last couple years, and enjoy being able to communicate about what we've seen across our customer base. We've seen this lift throughout Google's updates....but the incorporation of the "Helpful Content System" into Googles Core Ranking Systems was special....and you can see it very clearly in this case. See how this customer goes from about 2-3% Read more
When you're installing the Answerbase full featured widget, it supports a number of parameters that you can identify in the script which will have an impact on what/how the widget displays. Below is a list of the parameters that are supported to manage the configuration of the widget on your pages. Ecommerce Product Q&A Integrations - Product Parameters The parameters listed below will give you different options Read more
We love the customers who started with us a long time ago AND they've been committed to taking care of their customers. In these cases.....we've seen their traffic explode over the years. Sometimes the explosion with Google's updates has been quite dramatic....like during the August update for this customer where you can see what happened on July 18th as Google started rolling out their "August Core Update". IMPORTAN Read more
We have many customers where Ecommerce FAQs contribute to a significant percentage of their organic traffic, as search engines like Google, Bing, Perplexity, etc. need to fulfill their information searches/questions with the information that best addresses their needs. Those engines can only service up what they've read/consumed....so as long as you're creating great original content based on great experience...the c Read more
As you grow question and answer content on your Answerbase platform, you'll find that similar questions are being asked on Google and you'll start to rank and get clicks from people who are asking those same questions, driving new organic traffic to your site. You're able to easily (1) ensure that your content gets indexed and then (2) track the progress of how many impressions, clicks, the click-through-rate, and po Read more
Below is the content formatting guide you should use when looking to import questions. There are different guides noted below depending on if you're using a hierarchical category structure or a tag structure for organizing your content, so make sure that you're referencing the appropriate structure based on your system settings that you have defined under "System Settings > General Settings". For a smooth import w Read more
Answerbase's goal is to ensure that you get a very healthy return on your investment for the platform, and in order to do that it's best to track the results and how much revenue your Answerbase engagement is assisting in. To track this we need you to place our conversion tracking code into your site at the end of the customer journey, after the event that you've determined that the customer has accomplished the end Read more
Answerbase gives you the ability to have your growing knowledge base of content sit on your own domain under a subdirectory or subdomain of your site, depending on your preferences. This article will cover how to manage this for your Answerbase account. If you prefer to watch a quick video on how to set this up and it's importance, you can see that below. The video does also give a foundation of why it's important an Read more
You can have your product questions and answers functionality search through your product descriptions, details, and specifications to ensure that if you've already provided an answer to a customer's question...Answerbase can auto-suggest that information to automatically answer that customer's question and lead them to convert to a sale. Within your administration area, you'll find under "System Settings > Produc Read more
NOTE: This is documentation of how a Services Business should install the conversion tracking code, if you're an Ecommerce store selling products online you should use the document on How to Insert Answerbase Ecommerce Conversion Tracking Code . For Services sites, Answerbase's goal is to ensure that you get a very healthy return on your investment for the platform, and in order to do that for a services based busine Read more
When you add Q&A to your product page around the product description, its also helpful to have a more simple widget installed near the product title on the page which allows the users to (1) ask a new product question and (2) see how many Q&A threads are available for that product. To manage that, we support a call-to-action (CTA) widget. See the example below under the review stars: In order to add this widg Read more
Answerbase product Q&A for ecommerce merchants provides a tool to increase conversions and search engine traffic to their stores. View an overview of the Answerbase Administration Tools for ecommerce merchants, which allows them to manage their content, users, and configuration. We hope this has helped in providing you with an overview of Answerbase's tools for ecommerce merchants. For more documentation regardin Read more
Answerbase enables you to fulfill Google's demand for "people-first content" by engaging your existing content and visitors, identifying their demand for information, and ensuring that every one of your articles is fulfilling that full demand for information related to the topic. You can accomplish this by integrating Answerbase Q&A at the bottom of every one of your articles or blog posts. What Q&A on Articl Read more
When you've created an Answerbase account, you can then integrate Answerbase ecommerce product Q&A into your ecommerce store. This tutorial specifically covers how to integrate Q&A into your product page, there is further instruction available on how to integrate into other areas of your ecommerce site (if desired) at a link at the end of this post. Let's go over how to integrate into your product pages. Step Read more
Choose the ecommerce platform that you're working to integrate Answerbase's product Q&A widget into:
Shopify
Bigcommerce
Volusion
Magento
Woocommerce
Prestashop
Nopcommerce
Miva
Opencart
Salesforce Commerce Cloud
HCL Commerce
Corecommerce
3dCart
Web Shop Manager
Shoplineapp
Godaddy
Other Read more
We saw Q&A content soar through Google's 2024 core updates....from March to November (current month) we saw about a 5x increase in organic traffic to Q&A content specifically....and we've also seen lift for our customers sites that the Q&A content is integrated in and around. There are a couple different ways we've seen this play out which we'd like to point out in this post. We're going to show two examp Read more
When you integrate the full featured Q&A widget into your product page to support product-specific questions and answers, you'll want to test the integration after it's done to make sure everything is working well. POSTING A TEST QUESTION The first thing to do is get to a product page on your website and get to the Q&A widget placement where you can ask a question. Follow these steps:
Write a simple tes Read more
In 2022 Google got a patent issued on something called an "Information Gain Score", where Google can compare several pages that cover the same information and create a score based on which pages are actually adding something to the Internet as far as new information, which they're coining as creating "Information Gain". If you know anything about what is normal when it comes to content creation and publishing, this i Read more
Domain options for integration of Answerbase.
Subdirectory through a reverse proxy.
From an SEO standpoint, the ideal integration is using a subdirectory so you would have something like:
Yourdomain.com/answers
That can be managed on Answerbase through use of a Reverse Proxy, see how Moz addresses the comparison between a subdomain approach and a subdirectory approach in their article What is Read more
Ecommerce merchants are adjusting to a landscape that has notably shifted with AI and the changes in SEO visibility, but the merchants who have shared their product knowledge through product Q&A efficiently and effectively have seen huge gains. This overview will communicate what is working, what has change, and why....to enable merchants to succeed now and into the future. Ecommerce "People First Helpful Content Read more
This video gives you an overview of some of the customization tools available for you from the self-service interface in the administration dashboard on Answerbase. Additional tools and flexibility is avaialble for Enterprise Plan customers, so if you have any additional needs in customization Contact Us about Enterprise Plan options and we'll make sure you're taken care of. See video on the administration tools belo Read more
We know that ecommerce FAQs bring value...but we're always honest with our customers that quality content creation, recognition, and then SEO results are a longer term game. We communicate this constantly and we will continue to....that this isn't some kind of "SEO Magic Trick" and that they should be in it for at least a year mindset....but every once in awhile the "SEO Miracle" happens so we're fine with communicat Read more
Some answers that you provide through Answerbase aren't going to be long enough to justify their own landing page. Now, different customers have different preferences regarding this....we've seen some answers that are just a few lines live on their own landing pages and those Q&A pages turn into featured snippets within Google results that drive conversions and sales....but depending on the type of questions you' Read more
Thanks for choosing Answerbase to power collaboration within your organization. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your community platform. Add and Manage Your Categories or Tags In your administration area, you'll see an option for either "Categories" or "Tags" in your main navigation depending on what configuration Read more
If you've installed the Answerbase Shopify Product Questions & Answers App into your store, you're ready to integrate into your site and make sure the functionality is configured as you'd like. Once you are within the administration dashboard, you can review some other configuration preferences by clicking "Shopify App Configuration > Installation Instructions" as seen here: From there, you'll see a number of Read more
Answerbase provides the ability for you to assign tasks, content, and users to moderators for them to review and manage within your Answerbase Administration Dashboard. This video gives you an overview of those tools, to allow for effective management of your content and users. Read more
Sometimes we'll run into customers who have heard the term "Crawl Budget" and they wonder if they're running into any issues with crawl budget. The quick answer is....unless you have over a million pages on your site (which you probably don't)....Crawl Budget isn't a problem for you and you can set your mind at ease. It's one of these "SEO Myths" that go around and we're not sure why it gets so much traction.....but Read more
Thanks for choosing Answerbase for your business. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your solution. Add and Manage Your Categories or Tags In your administration area, you'll see an option for either "Categories" or "Tags" in your main navigation depending on what configuration you've chosen for your site. If you've Read more
Answerbase's administration dashboard allows you to effectively manage your categorization structure, with all the appropriate tools to add new categories, subcategories, manage those categories, view activity, and a host of other features. Read more
If you're transitioning from a different platform, or if you simply want to have your team create some great content for you to start out with, then you'll need to import your Q&A content (and potentially users if you're wanting to support a community where your customers can also answer questions). IMPORTING QUESTION AND ANSWER CONTENT In your administration site, you'll see an option in your left hand navigatio Read more
Manage all of your knowledge base content within Answerbase's administration area, review the management tools and capabilities in this video. Read more
Again, we're needing to temper expectations here....creating great content for your customers needs to be the focus here and it's about a steady diet of great content for your customers that will win over time....but when it's done well, sometimes the results are a bit staggering. See this customer who started publishing content early March 2025 within their Answerbase....and look at what's happened recently. It's in Read more
There are several things going on in the ecommerce, technology, customer behavior and SEO which is driving merchants to explore solutions like Answerbase on their site. We've listed a few of those below so you can understand a bit more about what is going on and why you should consider Answerbase for your site.
Google's Shift to Ranking Pages & Sites with "People-first content": Google has notable changed i Read more
If your a Shopify merchant looking to integrate product questions and answers into your product page, Answerbase provides a robust solution to accomplish that goal and can scale as you scale your business. This article communicates the steps that you should take for a successful integration. Before we get to the integration, we encourage you to watch an update on what Google is doing with ecommerce-related search...a Read more
Answerbase let's your team apply whatever styles you'd like to the Q&A widget, but we do have a default template that you can apply the styles of if you'd like. When editing your widget CSS under "Customization > CSS" you'll see an option to select one of our available style sheets....and the "Template 1" will look similar to this: If you select that CSS template it'll insert the CSS that gives the above resul Read more
Google’s results have changed dramatically over the last several years, with their continued focus on rewarding "People-first content" that is created for actual people (not search engines) and then shaking up ecommerce searches as they're showing product details pages as the first result instead of just sending them to a product category page (most often Amazon’s category page). These updates to SERPS ma Read more
Old Tracking Script - You Need to Update to the New Conversion Tracking Script if You're Still Using The Older Version Answerbase previously supported a tracking pixel which will still work for awhile but needs to be updated with the New Conversion Tracking Script . For reference for customers who still have the older tracking pixel installed so they can understand their parameters and how to translate to the new tra Read more
In 2022 Google got a patent issued on something called an "Information Gain Score", where Google can compare several pages that cover the same information and create a score based on which pages are actually adding something to the Internet as far as new information, which they're coining as creating "Information Gain". When you ask Google what information gain is regarding SEO, this is what they pull up as an answer Read more
This customer was an interesting story....because they actually reached out to us in September of 2024 talking about how Q&A wasn't performing for them. Turns out....now we're driving 24% of their organic traffic and the scalable recognition and publication of good helpful content should turn that into much more over time as they continue to give Google and AI what it needs to drive traffic. Help Us Help You When Read more
This Shopify Merchant started publishing ecommerce FAQs through Answerbase around August 1, 2024. See what their Q&A charts have done since then.... But...look at the last 28 days data in Google Search Console....here is their ecommerce FAQ content via Answerbase: and this is the rest of their site minus their FAQ knowledge base...see here: So...if you do some quick math.....it's 7K total organic visitors and 3,1 Read more
Answerbase looks to work with with agencies and technology partners to better consult and service ecommerce merchants through conversion rate optimization, email marketing audience growth, complimenting their SEO initiatives, and providing a powerful tool to integrate into new builds or migrations. Answerbase shares revenues from all referrals that come through our partners to provide a consistent and growing recurri Read more
When you're testing your Q&A widget on your product pages and try to submit a question as a guest you may run into a validation that says "This is email is associated with an existing account. Please sign in." like this: The most common cause is that the email address that you've provided when testing out posting a question is one that is associated with one of your Administrator or Moderator users. In that case, Read more
See this customer who signed up for Answerbase over a year ago and they have consistently answered questions well....and then in Google's December core update...that is when Google decided that it trusted their Ecommerce FAQ content and were going to source it. See here: They jumped from Q&A being worth just a small percentage of their traffic...and now Answerbase is responsible for over 25% of their organic traf Read more
