We've seen the Ecommerce FAQs content notably grow in importance with Google's shift towards "people first helpful content" and since AI needs to feed on this quality "people first" content to have any idea of what it's talking about. It feeds off content like Q&A to source the answers. We've seen this across various industries, and the automotive parts ecommerce merchants have also seen this lift. Let's dig into Read more
Answerbase enables you to fulfill Google's demand for "people-first content" by engaging your existing content and visitors, identifying their demand for information, and ensuring that every one of your articles is fulfilling that full demand for information related to the topic. You can accomplish this by integrating Answerbase Q&A at the bottom of every one of your articles or blog posts. What Q&A on Articl Read more
This video gives you an overview of some of the customization tools available for you from the self-service interface in the administration dashboard on Answerbase. Additional tools and flexibility is avaialble for Enterprise Plan customers, so if you have any additional needs in customization Contact Us about Enterprise Plan options and we'll make sure you're taken care of. See video on the administration tools belo Read more
Answerbase gives you all of the tools that you need to manage your content and users who engage with your knowledge base. Answerbase provides you with the a full featured administration interface, allowing you to manage content, manage users, review reporting, customize your knowledge base, integreation tools, as well as a number of settings options to configure the platform as you need. See a quick video overview of Read more
Answerbase has several ways of syncing with your product and product categories for your ecommerce site, most are automated but there are some cases where you may need to import your product data. First, identify whether this is needed or not for your integration. Here are the ways that Answerbase syncs with your product information:
Automated Through Widget Parameters: If you've already installed our Q&A w Read more
Choose the ecommerce platform that you're working to integrate Answerbase's product Q&A widget into:
Shopify
Bigcommerce
Volusion
Magento
Woocommerce
Prestashop
Nopcommerce
Miva
Opencart
Salesforce Commerce Cloud
HCL Commerce
Corecommerce
3dCart
Web Shop Manager
Shoplineapp
Godaddy
Other Read more
If you've installed the Answerbase Shopify Product Questions & Answers App into your store, you're ready to integrate into your site and make sure the functionality is configured as you'd like. Once you are within the administration dashboard, you can review some other configuration preferences by clicking "Shopify App Configuration > Installation Instructions" as seen here: From there, you'll see a number of Read more
Answerbase provides you with a list of content that we would recommend that you create in order to ensure that your site is providing all of the most relevant question and answer content that your customers are asking about, and that you provide the answers in order to drive conversions and traffic on your site. What is the Value? The value in creating content that is recommended is the following:
Increasing Co Read more
As you answer questions through Answerbase you should start seeing an increase of your Google Search Console impressions and eventually clicks and click through rate. If you're not experiencing this we have a few items that you should check in on to ensure that you're set up to get the best out of your Answerbase engagement. Have you Added Your Answerbase Knowledge Base Sitemap to Google Search Console? As you're ans Read more
Answerbase has partnered with Gorgias so we can ensure that your customers have the best possible experience on your ecommerce site and can utilize the best available channel to get their product questions answered. This article goes over the steps that you should take in order to integrate Answerbase with Gorgias. Step 1 - Ensure You Have Gorgias and Answerbase Installed in your Shopify Store In order for this integ Read more
Answerbase has partnered with Comm100 so we can ensure that your customers have the best possible experience on your ecommerce site and can utilize the best available channel to get their product questions answered. This article goes over the steps that you should take in order to integrate Answerbase with Comm100. Step 1 - Ensure You Have Comm100 and Answerbase Installed in your Shopify Store In order for this integ Read more
Answerbase has partnered with Gorgias so we can ensure that your customers have the best possible experience on your ecommerce site and can utilize the best available channel to get their product questions answered. This article goes over the steps that you should take in order to integrate Answerbase with Gorgias. Step 1 - Ensure You Have Gorgias and Answerbase Installed in your Bigcommerce Store In order for this i Read more
Answerbase has partnered with Gorgias so we can ensure that your customers have the best possible experience on your ecommerce site and can utilize the best available channel to get their product questions answered. This article goes over the steps that you should take in order to integrate Answerbase with Gorgias. If you're using either Bigcommerce or Shopify, please go to specific instructions for each here:
Read more
If you've installed the Answerbase Bigcommmerce Product Questions & Answers App into your store, you're ready to integrate into your site and make sure the functionality is configured as you'd like. When you're managing the Answerbase App from within the "Apps" area in your Bigcommerce Administration Portal, you'll see a number of configuration options and fields available to you. This article will go over each f Read more
Answerbase supports the ability to not only have product page questions and answers, but you can also put questions and answers on your product category pages. This helps you accomplish the following:
Enhance the content on your product category pages for SEO
Engage your visitors on your product category pages if they have questions related to which product fits their needs best.
This article will give Read more
Answerbase provides many incentives for users to contribute valuable content while they're engaging with your community platform. You can incentive users through reputation points, user profiles, featuring users, rewards and badges. This article will focus on user badges, how to set them up and how to effectively use them to incentive your community. Enabling Badges for Your Community You can create badges for your c Read more
Some answers that you provide through Answerbase aren't going to be long enough to justify their own landing page. Now, different customers have different preferences regarding this....we've seen some answers that are just a few lines live on their own landing pages and those Q&A pages turn into featured snippets within Google results that drive conversions and sales....but depending on the type of questions you' Read more
When you've created an Answerbase account, you can then integrate Answerbase ecommerce product Q&A into your ecommerce store. This tutorial specifically covers how to integrate Q&A into your product page, there is further instruction available on how to integrate into other areas of your ecommerce site (if desired) at a link at the end of this post. Let's go over how to integrate into your product pages. Step Read more
Below is the content formatting guide you should use when looking to import users into your Answerbase administration portal. For a smooth import we recommend that you do the following:
IMPORTANT NOTE: We recommend that after you format your users and have it available in the CSV, take a very small batch of 5-10 users and import those first to make sure that everything gets imported as you expect. Then, after t Read more
When implementing Answerbase Ecommerce Product Q&A App on your ecommerce store, you'll be looking to make it easy for users to understand that they can ask their pre-purchase questions about the product and allowing them to see the most commonly asked questions about products on your page as well. Call to Action Widget Typically under the product title, there will be a preview of the reviews activity for the prod Read more
When implementing Answerbase Ecommerce Product Q&A App on your ecommerce store, you'll be looking to make it easy for users to understand that they can ask their pre-purchase questions about the product and allowing them to see the most commonly asked questions about products on your page as well. Call to Action Widget Typically under the product title, there will be a preview of the reviews activity for the prod Read more
When implementing Answerbase Ecommerce Product Q&A App on your ecommerce store, you'll be looking to make it easy for users to understand that they can ask their pre-purchase questions about the product and allowing them to see the most commonly asked questions about products on your page as well. Call to Action Widget Typically under the product title, there will be a preview of the reviews activity for the prod Read more
Answerbase looks to work with with agencies and technology partners to better consult and service ecommerce merchants through conversion rate optimization, email marketing audience growth, complimenting their SEO initiatives, and providing a powerful tool to integrate into new builds or migrations. Answerbase shares revenues from all referrals that come through our partners to provide a consistent and growing recurri Read more
If you're transitioning from a different platform, or if you simply want to have your team create some great content for you to start out with, then you'll need to import your Q&A content (and potentially users if you're wanting to support a community where your customers can also answer questions). IMPORTING QUESTION AND ANSWER CONTENT In your administration site, you'll see an option in your left hand navigatio Read more
When you're integrating your site with Answerbase you submit a test question on a widget, and get the following validation: What this means is that there hasn't been at least one product or category associated with the question, to let us know what the question is about. MOST COMMON CAUSE OF THIS VALIDATION The most common cause of this validation is with an ecommerce integration, where you're supporting product-spec Read more
Old Tracking Script - You Need to Update to the New Conversion Tracking Script if You're Still Using The Older Version Answerbase previously supported a tracking pixel which will still work for awhile but needs to be updated with the New Conversion Tracking Script . For reference for customers who still have the older tracking pixel installed so they can understand their parameters and how to translate to the new tra Read more
If you're integrating into a services website, you want to identify the different "Services" that you provide and you'll want to ensure that those are defined when you insert the widget. This documentation covers a services site that has a multi-level taxonomy and navigation of different categories of services they provide represented on their site. If you don't have mutliple levels or categories of services, you sho Read more
If you're integrating into a services website, you want to identify the different "Services" that you provide and you'll want to ensure that those are defined when you insert the widget. This documentation covers a services site that has a multi-level taxonomy and navigation of different categories of services they provide represented on their site. If you don't have mutliple levels or categories of services, you sho Read more
Sometimes we'll run into customers who have heard the term "Crawl Budget" and they wonder if they're running into any issues with crawl budget. The quick answer is....unless you have over a million pages on your site (which you probably don't)....Crawl Budget isn't a problem for you and you can set your mind at ease. It's one of these "SEO Myths" that go around and we're not sure why it gets so much traction.....but Read more
There are SEO-related topics that commonly get asked about that are commonly misunderstood in the SEO world, so we went to help clarify some of these "SEO Myths" that are spreading around as it's putting unnecessary handcuffs on customers and many times restraining their ability to create pages and content that is going to be most satisfactory for visitors (and therefore not rank as well as they could/should on Googl Read more
There are several things going on in the ecommerce, technology, customer behavior and SEO which is driving merchants to explore solutions like Answerbase on their site. We've listed a few of those below so you can understand a bit more about what is going on and why you should consider Answerbase for your site.
Google's Shift to Ranking Pages & Sites with "People-first content": Google has notable changed i Read more
Recently, SEO expert Lily Ray wrote an article discussing some observations in the ecommerce SEO landscape over the past year. The insights highlight a growing trend: Google is now prioritizing results from ecommerce, user-generated content (UGC), and social media sites over traditional product review websites for many commercial and comparison queries (think about the queries like "What is the best xyz product?"). T Read more
Recently, SEO expert Lily Ray wrote an article discussing some observations in the ecommerce SEO landscape over the past year. The insights highlight a growing trend: Google is now prioritizing results from ecommerce, user-generated content (UGC), and social media sites over traditional product review websites for many commercial and comparison queries (think about the queries like "What is the best xyz product?"). T Read more
Answerbase has AI-Enhanced page-by-page optimization workflows which dramatically increase your productivity, enabling your marketing team to create helpful content which is valuable for improving conversion rates for visitors on your site as well as atttract new customers through search engines. We have ecommerce merchants who are utilizing our AI-Enhanced tools to optimize their pages in less than 5 minutes per pag Read more
Google’s results have changed dramatically over the last several years, with their continued focus on rewarding "People-first content" that is created for actual people (not search engines) and then shaking up ecommerce searches as they're showing product details pages as the first result instead of just sending them to a product category page (most often Amazon’s category page). These updates to SERPS ma Read more
Different customers have different preferences on how to manage specific Q&A threads, and which threads they'd like to act as their own page for SEO purposes and which threads where they actually want that content to live on other pages on their website but also be available on a page in the knowledge base. For these purposes, Answerbase gives them the ability to point the canonical tag for Q&A threads to any Read more
When you add Q&A to your product page around the product description, its also helpful to have a more simple widget installed near the product title on the page which allows the users to (1) ask a new product question and (2) see how many Q&A threads are available for that product. To manage that, we support a call-to-action (CTA) widget. See the example below under the review stars: In order to add this widg Read more
You can have specific inquiries that come in as Answerbase questions transferred seamlessly into your support ticket software (Zendesk, Freshdesk, or other) so they can be managed as a ticket as opposed to a Q&A thread on Answerbase. If you don't see this feature within your administration area when answering questions, please contact Answerbase to see if you're on a plan that supports this capability. Answerbase Read more
Thanks for choosing Answerbase for your business. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your solution. Add and Manage Your Categories or Tags In your administration area, you'll see an option for either "Categories" or "Tags" in your main navigation depending on what configuration you've chosen for your site. If you've Read more
Thanks for choosing Answerbase to power your community of users. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your community platform. Add and Manage Your Categories or Tags In your administration area, you'll see an option for either "Categories" or "Tags" in your main navigation depending on what configuration you've chosen Read more
Thanks for choosing Answerbase for your self help support needs. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your solution. Add and Manage Your Categories or Tags In your administration area, you'll see an option for either "Categories" or "Tags" in your main navigation depending on what configuration you've chosen for your s Read more
Thanks for choosing Answerbase to power collaboration within your organization. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your community platform. Add and Manage Your Categories or Tags In your administration area, you'll see an option for either "Categories" or "Tags" in your main navigation depending on what configuration Read more
You can distribute Answerbase's subscription widget throughout your site in order to prompt customers to subscribe to answering questions related to the products that they've purchased. You can find the subscription widget in your administration dashboard under "Integration > Subscription Widget". This widget will display on your page similar to what you see below, but you can customize the verbiage and look as yo Read more
Answerbase gives you the optional ability to easily review and mark members who authenticate to access your knowledge base. For some use cases, customers may choose to disable the assignment and review of new users from the moderation process, but if you'd like to review new users authenticated to your Answerbase platform this will assist in setting that up. By default, when a member account is generated on Answerbas Read more
You can have new users who engage with your Answerbase be provided the opportunity to subscribe to your promotional email lists. You can enable that option under "System Settings > Login & Registration" within your administration area. Once you have users subscribing, you can have those subscribers automatically added to your subscription lists on other 3rd party email services like Klaviyo, Hubspot, Mailchimp Read more
Your users have the ability to subscribe to topics that they're interested in hearing about, so they're aware of any new posts that are published on the knowledge base or aware of engagement around posts they're actively following or have contributed content to. As users, they have the ability to manage these settings when they're logged into their account and as an administrator you can also configure and edit these Read more
Answerbase provides you with all the tools you need to effectively create, manage, organize, and moderate user generated tags within your administration dashboard. This video gives you a review of what those tools are and how to use them. Read more
Answerbase provides a number of system settings which allow you to appropriately configure your knowledge base to align with your requirements. See the video below to get an overview of the system settings that Answerbase has available. Read more
Answerbase gives you the ability to define a Service Level Agreement (SLA) where you can determine how quickly questions should be answered, and it will send reminders to those responsible for answering questions if those goals aren't met. These SLA's can be defined globally, per category or tag, or on the individual question level. See the video for an overview of these tools and how to work with them. Read more
Answerbase gives you the ability to define how often you'd like content reviewed by content managers, so they can ensure your content is fresh and up-to-date for users who are consuming it. This video reviews the administration tools that we've made available to designate review time frames for your knowledge base as a whole, or defined per category/tag, as well as the content level. Read more
