In 2022 Google got a patent issued on something called an "Information Gain Score", where Google can compare several pages that cover the same information and create a score based on which pages are actually adding something to the Internet as far as new information, which they're coining as creating "Information Gain". When you ask Google what information gain is regarding SEO, this is what they pull up as an answer Read more
We often get the question of how quickly ecommerce customers will see results as they scale their ecommerce FAQs.....and our answer is always the same: "Don't think about SEO, think about serving your customers well with great information...and the SEO comes after that because search engines need that good content". The only real question is...what does your company and your company's employees have locked within you Read more
Again, we're needing to temper expectations here....creating great content for your customers needs to be the focus here and it's about a steady diet of great content for your customers that will win over time....but when it's done well, sometimes the results are a bit staggering. See this customer who started publishing content early March 2025 within their Answerbase....and look at what's happened recently. It's in Read more
We get a lot of questions about the timing of results when it comes to answering questions...and how those are fed into search engines, how long it takes for the search engines to digest that content...and when you can see results. So, we have many examples of this and how this plays out for Ecommerce FAQs to drive anywhere from 10% to 50% of an ecommerce merchant's organic traffic ....but let's show you another cust Read more
We get a lot of questions about the timing of results when it comes to answering questions...and how those are fed into search engines, how long it takes for the search engines to digest that content...and when you can see results. So, we have many examples of this and how this plays out for Ecommerce FAQs to drive anywhere from 10% to 50% of an ecommerce merchant's organic traffic ....but let's show you another cust Read more
Answerbase enables you to optimize your product and collection pages (product category pages) in just minutes per page, as we're able to recognize and aggregate the customer demand for information related to each product and product category and fed that to your team. We have customers optimizing their site in less than 5-10 minutes per page with great content that is important for customers and has been rewarded han Read more
Answerbase enables you to optimize your product and collection pages (product category pages) in just minutes per page, as we're able to recognize and aggregate the customer demand for information related to each product and product category and fed that to your team. We have customers optimizing their site in less than 5-10 minutes per page with great content that is important for customers and has been rewarded han Read more
See this customer who signed up for Answerbase over a year ago and they have consistently answered questions well....and then in Google's December core update...that is when Google decided that it trusted their Ecommerce FAQ content and were going to source it. See here: They jumped from Q&A being worth just a small percentage of their traffic...and now Answerbase is responsible for over 25% of their organic traf Read more
Answerbase integrates with Zapier, enabling you to do more with your Answerbase engagements and data and automate the sending and usage of data collected by Answerbase. When you connect Answerbase with Zapier you'll be asked to authenticate your Answerbsae account through Zapier and you'll see the information you need to manage that within your Answerbase Administration Site under "Integration > API" so you should Read more
If your a Bigcommerce merchant looking to integrate product questions and answers into your product page, Answerbase provides a robust solution to accomplish that goal and can scale as you scale your business. This article communicates the steps that you should take for a successful integration. Before we get to the integration, we encourage you to watch an update on what Google is doing with ecommerce-related search Read more
