Thanks for choosing Answerbase for your business. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your solution. Understand Why "People-First Helpful Content" is Critical for AI, Google, SEO, and Conversion Rate Optimization (CRO) It's important to understand how AI and Google's latest changes make "people-first helpful content" Read more
The SEO world has been shaken up quite a bit when it comes to Ecommerce searches....with the Helpful Content Updates, Google's Helpful Content System, and then incorporating that into their Core Ranking Systems. This was released in parallel as Google started surfacing these "Popular Products" tables (and AI of course)....and this creates an environment that ecommerce stores need to understand what has happened, why Read more
We've spoken to many ecommerce merchants who have seen a notable hit on their traffic through the Google Helpful Content Updates and Google's Core Ranking System Updates, as Google integrated the helpful content system into Google's core ranking system. As a result, multiple systems in Google's core ranking systems would now assess the helpfulness of content....and "People-first content" is more important than ever. Read more
Below is the content formatting guide you should use when looking to import users into your Answerbase administration portal. For a smooth import we recommend that you do the following:
IMPORTANT NOTE: We recommend that after you format your users and have it available in the CSV, take a very small batch of 5-10 users and import those first to make sure that everything gets imported as you expect. Then, after t Read more
Answerbase let's your team apply whatever styles you'd like to the Q&A widget, but we do have a default template that you can apply the styles of if you'd like. When editing your widget CSS under "Customization > CSS" you'll see an option to select one of our available style sheets....and the "Template 1" will look similar to this: If you select that CSS template it'll insert the CSS that gives the above resul Read more
Ecommerce merchants are adjusting to a landscape that has notably shifted with AI and the changes in SEO visibility, but the merchants who have shared their product knowledge through product Q&A efficiently and effectively have seen huge gains. This overview will communicate what is working, what has change, and why....to enable merchants to succeed now and into the future. Ecommerce "People First Helpful Content Read more
Answerbase's goal is to ensure that you get a very healthy return on your investment for the platform, and in order to do that it's best to track the results and how much revenue your Answerbase engagement is assisting in. To track this we need you to place our conversion tracking code into your site at the end of the customer journey, after the event that you've determined that the customer has accomplished the end Read more
You can import a list of the pages you'd like to target and focus on with the AI-Enhanced Optimization Workflows. This import is very easy, it just needs to be a CSV file that contains one column....and that one column will contain the "External IDs" for your products, product categories, or pages. If you provide a list of these unique IDs, they should be consistent with the IDs that Answerbase has saved on our end t Read more
Again, we're needing to temper expectations here....creating great content for your customers needs to be the focus here and it's about a steady diet of great content for your customers that will win over time....but when it's done well, sometimes the results are a bit staggering. See this customer who started publishing content early March 2025 within their Answerbase....and look at what's happened recently. It's in Read more
This Shopify Merchant started publishing ecommerce FAQs through Answerbase around August 1, 2024. See what their Q&A charts have done since then.... But...look at the last 28 days data in Google Search Console....here is their ecommerce FAQ content via Answerbase: and this is the rest of their site minus their FAQ knowledge base...see here: So...if you do some quick math.....it's 7K total organic visitors and 3,1 Read more
We know that ecommerce FAQs bring value...but we're always honest with our customers that quality content creation, recognition, and then SEO results are a longer term game. We communicate this constantly and we will continue to....that this isn't some kind of "SEO Magic Trick" and that they should be in it for at least a year mindset....but every once in awhile the "SEO Miracle" happens so we're fine with communicat Read more
We had a customer who had over 2K Q&A pairs from another platform that they imported into Answerbase, so wanted to communicate on what they experienced so future customers that import FAQ/Q&A content from another platform can have an idea of what they may see. Ecommerce FAQs, Effectively Published & Distributed, are Like an Organic Traffic "Light Switch" You can see what happened when they integrated Answ Read more
Answerbase ensures that you can support product Q&A on your ecommerce site, to lift both conversions and organic traffic. This article covers how to integrate into your product and category pages, but we recommend that you review and complete our full list (most are just 5 minutes to do) of Steps to set up your ecommerce site with Answerbase Product Page Q&A . When you're working to install the Answerbase Q&a Read more
