Thanks for choosing Answerbase for your business. This guide goes over a few foundational elements to consider as you get started with configuring your Answerbase account and customizing your solution. Why "People-First Helpful Content" is Critical for Google, SEO, and Conversion Rate Optimization (CRO) Please view the quick video below so you're updated on Google's latest changes regarding ecommerce and why "people- Read more
The SEO world has been shaken up quite a bit when it comes to Ecommerce searches....with the Helpful Content Updates, Google's Helpful Content System, and then incorporating that into their Core Ranking Systems. This was released in parallel as Google started surfacing these "Popular Products" tables (and AI of course)....and this creates an environment that ecommerce stores need to understand what has happened, why Read more
We've spoken to many ecommerce merchants who have seen a notable hit on their traffic through the Google Helpful Content Updates and Google's Core Ranking System Updates, as Google integrated the helpful content system into Google's core ranking system. As a result, multiple systems in Google's core ranking systems would now assess the helpfulness of content....and "People-first content" is more important than ever. Read more
We often get the question of how quickly ecommerce customers will see results as they scale their ecommerce FAQs.....and our answer is always the same: "Don't think about SEO, think about serving your customers well with great information...and the SEO comes after that because search engines need that good content". The only real question is...what does your company and your company's employees have locked within you Read more
We get a lot of questions about the timing of results when it comes to answering questions...and how those are fed into search engines, how long it takes for the search engines to digest that content...and when you can see results. So, we have many examples of this and how this plays out for Ecommerce FAQs to drive anywhere from 10% to 50% of an ecommerce merchant's organic traffic ....but let's show you another cust Read more
We love the customers who started with us a long time ago AND they've been committed to taking care of their customers. In these cases.....we've seen their traffic explode over the years. Sometimes the explosion with Google's updates has been quite dramatic....like during the August update for this customer where you can see what happened on July 18th as Google started rolling out their "August Core Update". IMPORTAN Read more
We've seen the demand and performance of Ecommerce FAQs explode over the last couple years, and enjoy being able to communicate about what we've seen across our customer base. We've seen this lift throughout Google's updates....but the incorporation of the "Helpful Content System" into Googles Core Ranking Systems was special....and you can see it very clearly in this case. See how this customer goes from about 2-3% Read more
We have many customers where Ecommerce FAQs contribute to a significant percentage of their organic traffic, as search engines like Google, Bing, Perplexity, etc. need to fulfill their information searches/questions with the information that best addresses their needs. Those engines can only service up what they've read/consumed....so as long as you're creating great original content based on great experience...the c Read more
Answerbase gives you the ability to have your growing knowledge base of content sit on your own domain under a subdirectory or subdomain of your site, depending on your preferences. This article will cover how to manage this for your Answerbase account. If you prefer to watch a quick video on how to set this up and it's importance, you can see that below. The video does also give a foundation of why it's important an Read more
As you grow question and answer content on your Answerbase platform, you'll find that similar questions are being asked on Google and you'll start to rank and get clicks from people who are asking those same questions, driving new organic traffic to your site. You're able to easily (1) ensure that your content gets indexed and then (2) track the progress of how many impressions, clicks, the click-through-rate, and po Read more
When you're installing the Answerbase full featured widget, it supports a number of parameters that you can identify in the script which will have an impact on what/how the widget displays. Below is a list of the parameters that are supported to manage the configuration of the widget on your pages. Ecommerce Product Q&A Integrations - Product Parameters The parameters listed below will give you different options Read more
We know that ecommerce FAQs bring value...but we're always honest with our customers that quality content creation, recognition, and then SEO results are a longer term game. We communicate this constantly and we will continue to....that this isn't some kind of "SEO Magic Trick" and that they should be in it for at least a year mindset....but every once in awhile the "SEO Miracle" happens so we're fine with communicat Read more
Answerbase's goal is to ensure that you get a very healthy return on your investment for the platform, and in order to do that it's best to track the results and how much revenue your Answerbase engagement is assisting in. To track this we need you to place our conversion tracking code into your site at the end of the customer journey, after the event that you've determined that the customer has accomplished the end Read more
Rovingblue provides a selection of Ozone water purifiers for travel, off-grid living, and emergencies. They came to Answerbase because they have great products, but in the new land of SEO (search engine optimization), GEO (Generative engine optimization), AEO (answer engine optimization), or whatever you want to call it....it's been hard to filter through all fo the communication about AI and determine what is actual Read more
Answerbase ensures that you can support product Q&A on your ecommerce site, to lift both conversions and organic traffic. This article covers how to integrate into your product and category pages, but we recommend that you review and complete our full list (most are just 5 minutes to do) of Steps to set up your ecommerce site with Answerbase Product Page Q&A . When you're working to install the Answerbase Q&a Read more
Answerbase's administration dashboard allows you to effectively manage your categorization structure, with all the appropriate tools to add new categories, subcategories, manage those categories, view activity, and a host of other features. Read more
When you've created an Answerbase account, you can then integrate Answerbase ecommerce product Q&A into your ecommerce store. This tutorial specifically covers how to integrate Q&A into your product page, there is further instruction available on how to integrate into other areas of your ecommerce site (if desired) at a link at the end of this post. Let's go over how to integrate into your product pages. Step Read more
If your a Bigcommerce merchant looking to integrate product questions and answers into your product page, Answerbase provides a robust solution to accomplish that goal and can scale as you scale your business. This article communicates the steps that you should take for a successful integration. Before we get to the integration, we encourage you to watch an update on what Google is doing with ecommerce-related search Read more
Domain options for integration of Answerbase.
Subdirectory through a reverse proxy.
From an SEO standpoint, the ideal integration is using a subdirectory so you would have something like:
Yourdomain.com/answers
That can be managed on Answerbase through use of a Reverse Proxy, see how Moz addresses the comparison between a subdomain approach and a subdirectory approach in their article What is Read more
